How to Market to Engineers – Using Online Marketing to Boost Your Sales

You probably already know that engineers are quite particular about the brands they work with, and vice versa. That being said, you might be wondering how you can market to engineers when they’re not so easy to reach. Believe it or not, there are actually some pretty cool tactics you can use to attract and retain the attention of even the most difficult to please individuals. In this blog post, we will discuss three proven ways to market to engineers: 1) Broadcast journalism, 2) Create specific content for online marketers, and 3) Use online marketplaces like Zoom to connect with customers.

Broadcasting Journalism

You might be thinking that the most effective way to market to engineers is through traditional journalism methods. Well, you would be partially right. One of the most effective ways to market to engineers is through journalism. Let me explain. Journalists are trained to be objective and detached, which makes them perfect for marketing because they will report on your product or service without being swayed by emotional attachments. At the same time, journalists are also trained to be curious and open-minded, which allows them to ask questions that reveal valuable information about your product or service.

As a marketer, you want to make sure that you speak with the same language and hold the same information as journalists do. So when a journalist finds a news article on a website that is informative, unbiased, and matches the expertise they have on the subject, they will more likely to click on that article and learn more about your product or service.

Creating Specific Content For Online Marketers

While you shouldn’t get rid of all your product-oriented content, you should definitely create some content for online marketers. Why? Online marketers tend to be very thorough users who want to see everything related to their industry, so they can keep abreast of the latest trends and information. For that reason, you should always keep your eyes open for the type of content that will appeal to online marketers the most.

One of the primary tactics you can use to attract online marketers to your product or service is by creating specialized content for them. This content should focus on the following areas:

  • Product introduction
  • How to use the product
  • Comparisons to other products
  • Market research
  • Product reviews
  • Customer support

The goal of this content is to introduce the product, educate the reader about how to use it, and convince them that your product is the best in its class. You might also want to include some fun, engaging facts about the product (i.e., Neurons, the brain’s “nerve endings,” are stimulated when you chew on ice cubes!)

Zoom To Connect With Customers

Did you know that in 2019, 91.2% of American adults use Zoom, Apple Video, or FaceTime to connect with friends and family? That’s a lot of people, so if you’re looking to expand your reach to engineers, you should consider using online marketplaces like Zoom to connect with your customers.

The great thing about Zoom is that, when used appropriately, it can be a very effective and non-intrusive marketing tool. As a marketer, you can utilize this tool to connect with potential customers who are already interested in your product or service. You can also use this tool to engage with customers who have already bought your product or tried out your service. So, in other words, you can use Zoom to create hype and engagement, all while letting your product do the talking!

If you’re interested in trying out Zoom, be sure to read our complete review, which will tell you everything you need to know about the platform, how to use it, and how effective it can be for marketing.

Once you’ve created content for online marketers and used the platform to connect with potential customers, you can consider using other online marketing tactics to further promote your product.

Final Takeaway

You might be wondering how you can market to engineers when they’re not so easy to reach. The answer is through journalism, creation of specialized content for online marketers, and use of Zoom to connect with customers. As I mentioned before, engineers are quite particular about the brands they work with, so it might be difficult to convince them to try out your product or service. You can, however, use all the tactics mentioned above to introduce your product or service to the general public and gain credibility with engineers.