If someone told you a few years back that they were starting a property maintenance business and asked for help, what would you have told them? Probably something along the lines of: “Good luck with that. I’ve never had any experience in that area. Why would you even want to be in that business?”
If that person was reading this article, they would have been very disappointed.
Today, digital marketing and technology have given us the ability to connect with potential customers and engage with them online. For a property maintenance business, this means that you can now target potential customers based on the type of property you service, and use online marketing to get the word out about your business.
Do you want to grow your property maintenance business and become more efficient? Use these online marketing tips to get started.
Get To Know The Locals
If you want to grow your property maintenance business, you need to consider the community you are located in. To better understand local customs, you should get to know the locals. Take advantage of every opportunity to talk with people and get to know their stories. This will not only help you become more efficient and profitable, but it will also help you establish rapport and build trust with the people you serve.
If you don’t have the time to get to know the locals, then hire people who do. Outsourcing your marketing to a virtual assistant who is fluent in multiple languages is the perfect way to get the work done while still keeping your full attention on growing your business.
Don’t Forget About Offline Marketing
Even though you are an established online business, you should not forget about your physical presence in the real world.
There are still people who prefer to meet face-to-face with a salesperson, rather than type into an email to get their questions answered. So instead of ignoring this channel, why not try and see if there is a face you can put in front of them? You could create a persona and use that instead.
If you want to grow your property maintenance business, then you need to consider offline marketing. This means getting out there and meeting people in person to give them the best experience possible. Talk to your customers (or potential customers) about what they want and need, and get out there and deliver on it. It’s the best way to meet your goals and ensure your business continues to grow.
Create Great Content
If you want to grow your property maintenance business, you need to consider creating content that will engage potential customers. Great content will draw more people to your site, and ultimately, make you more money. When creating content, consider how others will feel when reading it. Think about what you know the audience wants, and create content that will help them get it.
In the world of property maintenance, there are several distinct categories of content that you can use to engage with potential customers:
- General content
- Case studies
- How-to articles
- Interviews with industry experts
- Product comparisons
- Product reviews
- Short stories
- Tips and tricks
- Product FAQs (Frequently Asked Questions)
Each of these types of content offers a specific advantage: General content connects with the audience easily and draws them into the world of your business. A how-to article can teach them how to perform certain tasks that they might need or want to perform. An interview with an industry expert can provide the audience with unique insight into what is going on in the real world of property maintenance. Product comparisons allow the audience to quickly see what is the best for their needs, and so on.
With so much competition, it is essential that you provide value and build trust with your audience. If you want to succeed as a small business owner, create content that is good enough to convince people to buy from you, rather than just using SEO and keywords to get their attention.
Build A Solid Website
If you want to succeed as a small business owner, creating a website that is functional is one of the most critical tasks you must complete. If someone visits your site and finds it difficult to navigate or use, they will quickly leave and never return.
The key elements to a good-looking and functional website include the following:
- Clear and concise content
- A visual appeal
- Fast, effective searching
- Contact information
- Social media links
Having a beautiful and functional website will help you establish trust with customers, and encourage them to continue exploring your offerings. When a customer has a pleasant experience on your site, they will trust you and your business, and be more likely to buy from you. In addition, having a functional and user-friendly website makes it easier for potential customers to contact you, whether by phone or email.
If you want to succeed as a small business owner, you need to get social. Build a social media following by considering the type of content that works best for your audience, and then creating content that will resonate with your followers. Once you have a decent amount of followers, consider using social media to its full potential. Create videos to showcase your products and engage with your audience. Host giveaways and contests, and use social media to encourage your audience to participate. The more you engage with your audience, the more they will trust you and your business.
If you want to grow your property maintenance business and establish yourself as an expert in your industry, then use the tips discussed here to get started. By creating high-quality content that will engage your audience and establish your business as an expert, you will quickly see the benefits.