If you are reading this, I assume that you are already doing some form of marketing online – whether it’s SEO (search engine optimization), content marketing, e-commerce, or social media. If you aren’t, why not? It’s easier than you think to set up an online store, blog, or Facebook page and start engaging with your audience. In fact, you can even begin earning revenue immediately.
With that in mind, here are some tips on how to make your website more visible to the right kinds of people, no matter where you are in the world:
Incubate News Publications
One of the best things you can do for your website is to incubate new publications. Incubation is when you bring together a group of bloggers and journalists to work on a single project – in other words, to incubate a news publication. Once you’ve got a few successful incubations under your belt, you can begin to approach influential figures in your industry and ask them to contribute to your publication (or to sign up as a guest blogger).
The advantage of this approach is that it builds an audience for your publication among people in your industry. If they like what they read, they might also like what you have to say. That’s a good way to build credibility and gain authority in your market.
Optimize Your Blog for Global Readers
If your main audience is in the US, you might want to consider focusing on an American audience. Why? Well, traditionally speaking, content tailored for international audiences is less likely to be picked up by other news publications and, thus, less likely to earn you any significant traction in other parts of the world. So, by creating content that is friendly to international readers, you are actively taking steps to ensure that more people around the world will see and engage with your content.
One easy way to achieve this is to use American English when writing your blog posts, even if you are commenting on a European news story. Additionally, make sure to include a mixture of cultural norms and practices when interacting with your audience. For example, if you are writing about technology in America, make sure that your tone and language are understood and appreciated by readers in other countries.
Hire Global Writers
If you want to ensure that your blog posts are going to be picked up by international audiences, you might want to consider hiring a team of foreign writers. Why? Because not only are you providing them with an opportunity to write for a global audience, you are also enabling them to contribute unique perspectives from outside the US. And, from time to time, you might even learn something from their perspective – something that would have been difficult for you to see from your end.
Once you’ve got your foreign writers on your team, you can distribute your content globally via translation services like Google Translate – which can really help with earning you more traction and visibility in emerging markets.
Host Your Website On A Global Server
If you are determined to succeed in the global market, you might want to consider hosting your website on a global server. Why? Simple – with a global server, your content will be available to anyone, anywhere in the world, instantly.
Additionally, because it’s hosted on a global server, your content will be available to a much larger audience. Which means more eyeballs – more exposure – more leads and sales.
Join Online Communities
If you have a social media account (especially if you are active on Twitter), you might want to consider joining a few relevant communities. Why? Because communities bring eyeballs – and online marketing is all about bringing as much eyeballs as possible. When you join a community, you will become part of a large network that is engaged with your content. The more you contribute, the more you will learn – and the more you will earn. It’s a virtuous circle.
By engaging with and contributing to online communities, you are actively building your network and gaining credibility in your industry. Since communities are a great way to connect with people who have common interests, it’s a great place for you to build relationships and, eventually, make sales.
Get Creative With Your Placements
When it comes to online marketing, the location of your website is important – a lot of the times, you’ll see SEO (search engine optimization) strategies that focus on a keyword or a phrase and try to push as many pages as possible for that query. While that may work for certain industries and products, it’s not always the case – especially when you’re trying to go global. In these situations, you need to be more creative with your placements. If you are trying to market a fashion brand, for example, you may want to consider showing an influencer’s outfit on your site – perhaps even using your own influencer to demonstrate the looks. That’s a quick and easy way to gain credibility with audiences in other parts of the world where your target audience is based. It’s a creative way to get your content in front of as many people as possible while also being relevant to your target audience. It’s not easy to achieve, but it’s worth it in the end.
At the end of the day, your website is only as good as you make it – you need to put in the work to ensure that it is relevant, interesting, and accessible to those you are trying to reach. With a little bit of work, you can ensure that it is globally relevant and ensure that it’s accessible to as many people as possible. That way, when potential customers come across your website, they’ll know exactly what you have to offer and won’t have any doubts about whether or not they’ll be able to find what they’re looking for. Good luck out there.