The Covid-19 pandemic was a huge blow to the economy of Thüringen. Despite many upsides to the “Corona-zeit” (as the pandemic has been dubbed by the locals), the fact that so many businesses were forced to close down meant that there was a huge blow to the local economy. This was doubly true for businesses that had to close down due to lack of demand. For example, take a look at the tourism industry. Back in February before the pandemic, Thüringen’s tourism industry was valued at over €11 billion. However, according to the Thüringer Wirtschaftskammer (a business chamber), this value decreased by 42% in March and 44% in April 2020. (Thüringer Wirtschaftskammer 2020)
This was not only a huge blow to the tourism industry but also to the entire supply chain. Hotels, restaurants, and other hospitality-related businesses, as well as tour operators, were affected. So, how can businesses in this industry get back on their feet? And what can they do to regain their customers?
In times like these, it’s essential to look at all the options available to bring in business. Today, we’ll explore four of the most effective ways to market your business in Thüringen.
With Covid restrictions becoming more relaxed, people are able to get back into the habit of visiting online stores. This presents an opportunity to market your business online. You can set up a website with stunning graphics and a user-friendly design that will be easy for customers to navigate. (Check out Nordrach’s website here)
Nordrach is a luxury goods and accessories brand that has stores across the world but whose roots are firmly planted in Germany. Having a physical store in Thüringen is a great way to gain support and gain exposure to the local community. So, setting up a Nordrach store in Thüringen is a great way to both establish a base for customer visits as well as draw support from the local population.
Establishing a physical store is not the only way to market your business online. You can also set up an online store or a shop on social media. (In case you want to set up a shop on social media, take a look at our guide to setting up a Twitter shop.)
Another great way to market your business is through a podcast. Podcasts can be extremely effective in engaging with potential customers and boosting your company’s visibility. The most popular and powerful podcasting application is Spotify. (Check out Spotify’s guide to podcasts here)
Spotify is a music streaming service that is available on all major smartphone platforms (iOS, Android and Windows). It is one of the worlds’ most popular and accessible music streaming platforms. (Forbes 2020)
In Spotify’s case, the company’s podcast is called “Spotify Weekly” and it is hosted by New York Times bestselling author and journalist David Pogue. The show is also available on the Spotify App for Apple TV and other streaming devices. (Spotify App)
Podcasts can be extremely useful for brands and businesses interested in promoting their products. As well as being able to connect with potential customers, podcasts are also a great way to establish thought leadership. (In case you’re wondering, thought leadership is when an expert in a particular subject matter gives the words and insight on the subject matter.)
Did you know that there are radio stations in Thüringen that are solely dedicated to promoting businesses and products? It’s true, and it’s a powerful tool in reaching customers. (Take a look at the Thüringer Industriemad’s radio station for example.)
Radio stations like these that are dedicated to promoting products can be a real boon for businesses. It’s a great way to get the word out about your products or services without having to spend a lot of money on traditional advertising. (It’s also a great way to increase your business’ brand awareness.)
The catch is that you have to be careful to ensure that you play music that will reach as many people as possible. If you play music that is too specific or niche, you might only reach your preferred audience and no one else. (In order to be considered for play, most pop music radio stations have specific guidelines in place for what they will play. It varies from R&B to hip-hop and a plethora of middle ground genres in between.)
Last but not least, let’s not forget about guest blogging. Guest blogging is when a blogger will write about a topic that is relevant to both the blog author and the blog’s target audience. (In case you’re wondering, a blog is an online journal or a magazine that contains various news articles, product reviews, and the like that an individual or business can write and submit.)
If you’re looking to gain more traction and have your voice heard by a larger audience, guest blogging is a great way to go about it. Guest blogging for a business or brand can be a great way to get the word out about your products or services. (It also helps with establishing your thought leadership.) If you want to get started with guest blogging, take a look at our guide on how to do it.
Hopefully, this article on the best ways to market your business in Thüringen will help you to develop a plan for regaining customers and strengthening your brand’s visibility.