You’re reading this because you’re either:
- A marketer who wants to grow her business
- An entrepreneur who wants to see her product succeed
- An affiliate marketer who wants to make a sale
Not sure which? You’re in the right place. We’re going to give you a run down of the various ways in which online marketing can help your business.
Generates Buzz About Your Product
One of the best things that can happen for your product or service is for people to discover it and then talk about it. The more buzz there is surrounding your product, the more chance there is of people discovering it. When people are talking about your product or service, whether it’s good or bad, you’re bound to at least come up in the search results. This could lead to potential customers discovering your product or service and ultimately purchasing it.
To put it simply, you can’t create buzz about your product unless you do digital marketing. It might seem odd to say that digital marketing is one of the best ways to generate buzz about your product but it’s true. When done right, digital marketing can generate a buzz that draws in potential customers who might not have even heard of your product or service. For example, if you sell dog food and someone creates a buzz about how good it is for your dog, you might find that some of those dogs’ owners will come back for more because they heard about your product through digital marketing.
There are four major players in online marketing, social media, search engines, email, and the like. To grow your business, you’ll need to be active on all four platforms.
Grows Your Social Media Followers
If you want to be successful on social media, you have to start building your audience. When someone signs up to a social media platform like Twitter or Facebook, they usually have an interest in what you have to say. Therefore, you can be sure that they’ll be interested in your product or service too.
This is where you come in. You have to put in the time to build your social media audience. You might start by posting regularly on your own blog to build your audience there. You could also look to see how other businesses on a similar platform are engaging with their audience. You can take that approach and apply it to your own business.
Increases Your SEO Rankings
If you’re looking to increase your search engine optimization rankings, you have to get some very keyword-rich content. When a search engine, like Google or Bing, scans the web for content, they look for words and phrases that they think might be related to the website or blog. When they find these words and phrases, they give the website or blog a score out of 10 based on how closely the content is related to what the user is searching for.
One method of increasing your SEO rankings is to get a higher domain authority (DA). A higher domain authority indicates that your website is more relevant to the terms that people are searching for. Getting a higher DA doesn’t happen overnight. It takes time to build up your domain authority. However, there are various ways in which you can increase your domain authority quickly. One method is content marketing. If you’re a business owner, you might find that regularly posting quality articles, like this one, on your own blog can help drive more people to your site. More people = more hits = more domain authority.
Backlinks, or inbound links, are another effective way of increasing your domain authority. When someone else links to your website or blog, it’s called an inbound link. When other websites and blogs mention your website or blog in their content, it’s an outbound link. Getting inbound links and high-quality backlinks are both valuable and effective at getting your site discovered by the right audience. The more inbound links and high-quality backlinks you have, the more prestigious your site might appear in Google and other major search engines.
If you want to see your conversion rates rise, you’re going to need to get more people to take the action you want them to take. There are various tactics you can use to increase your conversions but none of them are digital marketing tactics.
The first and most obvious method is to make the process of converting a pleasant one. If you want someone to buy your product or service, make sure that shopping for it is a positive experience. There are various tools that you can use to track your customers’ journey throughout their entire shopping process. With this type of analysis, you can see the paths that your customers take and the obstacles that get in the way of them completing a purchase.
You might also want to look into getting a higher conversion rate by making changes to the product itself. Are you offering a special deal that nobody else is? Is there something unique about your service that makes people more likely to buy it? Make sure that you’re always asking yourself questions to find out what is and isn’t working. You can also use tools like Google Analytics to track the paths that people take throughout your website.
Increases Brand Recognition
The last and most important point to make about online marketing is that it allows you to build brand recognition. When someone encounters your product for the first time, they usually have no idea what it is but they may have heard of your company. Once they learn about your company, they may think of it whenever they see your product. This brand association is very valuable and something that you can’t get from traditional marketing channels.
To put it simply, you can’t build a brand unless you do digital marketing. Creating a buzz and getting people to talk about your brand is one of the best things you can do for your business. Think of all the people who have never heard of your company but feel that they know it because you’ve been able to get the word out about your brand. This is the type of person you want to sign up because they’re already thinking about your product even though it’s not yet in their vicinity. This is brand loyalty built on a foundation of digital marketing.
Hopefully, this article gave you a good overview of the various ways in which online marketing can help your business. Of course, there are many more tactics you can use to grow your business but these four points should get you going in the right direction.