Online Marketing Technology: How to Choose the Right Technology for You

One of the most important aspects of any business is marketing and sales. Having a successful marketing strategy is crucial to any business’s growth, as it can make or break a company. With the constant advancements in technology, digital marketing and social media have come a long way, changing the way we market and sell products and services. As a business owner or marketer, it’s essential to keep up with the times and innovate with new strategies to achieve success.

What Is Online Marketing Technology?

Simply put, online marketing technology is all the tools and platforms that you need to market your products and services online. This can include everything from web analytics and SEO to email marketing and landing pages.

When choosing the right tool for your business, it’s essential to look at what you need and how you plan on using it. Some tools are more suitable for specific tasks, while others can do everything. It’s important to consider what you’re looking for in terms of features and how easily you plan on using them. If you’re not tech-savvy, it can be difficult to use tools that are not user-friendly. It’s essential that the software or platform you choose can be accessed and used easily by anyone with minimal training.

Why Are Online Marketing Technology Tools Important?

The importance of online marketing technology tools should not be understated. Today, more people than ever are shopping online and social media has enabled a completely new way to market products. If you want to succeed in 2019 and beyond, it’s essential to be in the digital marketing arena. Some of the biggest companies in the world have completely shifted their marketing strategies to digital media. Why? It’s quite simple; the results of a recent study revealed that people are 90% more likely to buy a product or service after visiting the website of a business. Furthermore, 43% of consumers feel more positively about a brand after learning about it online rather than through traditional marketing methods. 

It’s also important to note that while traditional marketing methods such as TV commercials and billboards can still be effective, they can be a lot more expensive. Not to mention the fact that most people now have their eyes set on their phones or tablets when it comes to browsing the internet, making it difficult for a business to capture their attention via a billboard or TV spot.

Which Platform Should You Choose?

While there are hundreds of different platforms that you can use to market your business, not all of them are created equal. If you’re looking for a simple website with basic marketing features, you can’t go wrong with WordPress. Not only is it one of the most popular content management systems available, but it also has a vast array of add-ons and plugins that can be used to enhance a website’s functionality. Furthermore, if you’re looking for a simple platform to build your marketing strategy upon, you can’t go wrong with WordPress.

If, however, you’re looking for a robust platform that can be customized with a lot of features, go with Shopify. With a robust API, thousands of third-party apps and extensions, you can do a lot with Shopify. Not only can you create highly functional websites, but you can also build e-commerce stores or online stores of any size.

Keep Evolving

With the constant changes and advancements in technology, it’s essential to keep evolving with the times. If you’re looking for a simple and robust platform to build upon, you can’t go wrong with WordPress. Not only does it have a large community of users who are always willing to help, but it’s also constantly being updated and improved upon by the WordPress team. If, however, you’re looking for a highly functional and customized platform, go with Shopify. With extensions, APIs, and third-party apps, you can do a lot with Shopify, even if you’re not a technical person. The best part is that it is constantly being updated and improved upon by Shopify’s team of developers. This is why it’s always a good idea to actively seek out the latest and greatest when it comes to technology.

For more information about WordPress, visit this link. For more information about Shopify, visit this link.