How Much Does an Online Marketing Team Make?

The Rising Costs of Having an In-house Marketing Team

With the right tools, a business can grow from virtually anywhere. At least, that’s what the internet would have you believe. However, starting from virtually nothing can be a challenge. For many companies, this means that they either have to scrimp and save until they can afford to hire someone or put in place an in-house marketing team.

According to Entrepreneur, starting a business costs on average around £120,000 (approximately US$160,000). In addition to this, you need to factor in the cost of overheads such as rent, utilities, and business loan costs. All of these figures add up and make the average business budget around £260 (approximately US$360) per week.

With careful planning and sticking to a proven formula, you can grow your business successfully without breaking the bank. However, this comes at a price – you will need to dedicate a large amount of your time to building and growing your business. According to experts, it usually takes around four years to build a brand and start seeing the benefits of online marketing. This is one reason why many small businesses decide to forego spending on advertisement and instead opt to bankroll their marketing efforts from their own pockets.

The Growth Opportunity That Comes With Online Marketing

As previously stated, it can be a challenge to start a business from the ground up. However, this is also the opportunity that comes with online marketing. When you are starting out, you have virtually no money to spend on expensive ads or expensive magazine spreads. With social media platforms, you can connect with existing and potential customers where they are – on social media. This allows you to target your ads based on what interests your audience. You can also use the platforms to establish yourself as an expert in your field and to showcase the quality of your work. One of the great things about social media is that you can gain popularity and attract potential customers without having to spend a fortune.

The Downsides of Online Marketing

While there are many benefits to online marketing, there are also a number of drawbacks. To begin with, depending on how much you spend on advertisement, you may see little to no results. It takes a lot of effort to build a following on social media and attract potential customers to your website. It also takes a lot of effort to grow your social media presence. The key is to ensure that you are putting in the required effort and that you are measuring the results of your marketing efforts. If you aren’t seeing the benefits of online marketing, it may be time to reevaluate your strategy. You may also decide that it’s not for you and move on to other marketing methods.

The Opportunity Ahead

With the above in mind, it’s clear that there is both an upside and a downside to online marketing. What exactly does this mean for you and your business? It means that there is an opportunity to grow your business and to become successful, but you need to be prepared to put in the necessary effort. If you feel that you are prepared to make the necessary effort, then there is no reason why your business shouldn’t thrive.