I started my own company, Social Media Club, just over a year ago and it’s been a crazy ride so far!
In the beginning I was scared to death of putting all this content out there, being open to the world and vulnerable to the judgements of others, but I’m so glad I did. Today, with a little help from my friends, family, and my coworkers, I’m able to take a breath and enjoy this ride. Let’s take a look at how I made it happen.
1. Choose A Niche
I started out by trying to appeal to everyone with my content, but it didn’t take long before I found my audience, the group of people who want to learn how to grow a social media following and engage with their audience online.
I have always been passionate about marketing and social media, so when I found a way to combine these two things it just seemed natural to me. I started off by teaching others, but after about a year of building my personal brand I decided to branch into online marketing myself, creating websites, landing pages, and email campaigns for other businesses.
2. Build A Base
The first step to creating a successful online presence is building a base. At first, I didn’t know what this meant exactly. All I knew is that I needed to post regularly to get interest and eventually gain some recognition. After about a month of posting regularly I started to see my weekly activity rise above the line on my dashboard and after about a year it finally started to show in the numbers.
It’s important to note that when I first got started my activity on social media was mostly organic. This means that my followers, potential customers, and brand advocates found me through my own efforts and the efforts of others who might have seen my content.
3. Post Regularly
It’s important to establish a pattern of posting in order to create interest and keep the interest of your audience. With my own business, I found that posting often and consistently helped build my audience and eventually my book of clients. I try to post at least weekly but without being overly predictable by posting every day or every other day. Consistency is one of the most important things to establishing authority and credibility in your niche.
4. Establish Your Authorship
The more you put out there, the more you will get, especially when it comes to social media. However, establishing your authoritativeness doesn’t happen overnight. It starts with consistency and then builds from there. When people see you posting regularly, they will begin to believe that you have something valuable to say and that you might know what you’re talking about. This is why it’s important to establish your identity as an expert in your niche and put out there as often as possible. Sometimes this means getting a little bit creative and coming up with a themed tweet for the day or month. Sometimes it means creating a video to explain something about social media or marketing that might be worth others’ time to watch and learn from. Establishing your identity as an expert takes time, but if you’re committed to being consistent and patient, it will be worth it.
5. Be Creative
When I first started my business, I had absolutely no idea what SEO was, but now that I do I know that it’s one of the most important factors to getting traffic and making your content go viral. When I say be creative, I mean come up with unique ways to look at and approach the problems you’re solving for your clients. For example, if you’re trying to grow a brand’s social media presence, but their content always seems to go viral on TikTok, you might want to consider creating a dedicated video blog of mostly informative, quick, and snappy video content. Using tools like Hootsuite can help you manage all of your social platforms from one place. This way, you can be sure that you’re always keeping up with the latest trends and that your content is being seen by as many people as possible.
6. Measure The Results Of Your Efforts
Finally, it’s important to measure the results of your efforts, whether you’re doing this yourself or through a company you hire to help you grow your business. To do this you need to set a goal for each phase of your marketing campaign and track your progress, including the metrics that you’ll use to determine success. For example, if your goal is to get 1,000 leads by the end of the month and you only have 500 leads at the end of the month, you’ll want to take some time to analyze what went wrong.
You might think that you’re in too much of a hurry to take the time to analyze the results of your marketing campaign and figure out what worked and what didn’t. But, if you don’t, you’re missing out on the opportunity to improve your strategy for next time. Plus, if you do take the time to do this, you’ll be able to track your progress and see how much closer you are to reaching your goal. This will give you a clearer idea of whether or not your strategy is working and help you determine whether or not to change up your approach. This is something you can’t do if you don’t measure the results of your efforts first.
So, what can you take away from all of this?
For one thing, you should never make the mistake of thinking that just because your competitors aren’t doing something that you shouldn’t do it too. They might have all the same in-demand skills that you do, but they’ve just chosen not to put them to use yet. Or, it could be that your competitors haven’t figured out how to make the most of their skills yet and so you have the opportunity to do so.
Second, marketing and social media are constantly evolving and changing and being aware of this is essential to staying relevant and making the most of all of the opportunities that surround you.