There are numerous tactics that brands, organizations, and individuals can use to gain marketing traction in today’s digital world. However, implementing tactical online marketing methods can be tricky. That’s why we’ve collected these 10 proven tactics that will help you gain a better understanding of how to effectively use the web to generate leads and increase sales.

Use Digital Marketing Channels

It’s well known that consumers prefer to get information about products and services digitally, rather than through traditional methods like billboards, radio ads, and magazine spreads. Furthermore, 86% of digital marketers attribute increased growth to digital marketing channels.

That’s why you should integrate digital marketing channels like websites, social media, and mobile phones into your marketing strategy. The catch is that not all digital marketing channels are created equally. You need to use analytics tools to track the effectiveness of your campaigns, and adjust your strategy as needed.

Create Videos To Promote Your Brand

It’s well established that consumers love to learn about products and services through video content. In fact, 62% of American adults regularly watch videos to learn about brands or products. That’s why you should create informative videos about your brand and upload them to YouTube and similar platforms.

The catch is that not all videos will work for your brand. You need to identify the type of video that will resonate most with your audience.

Get To The Point

You’ve probably heard the saying, “People don’t read blogs anymore, they just come to the point where they find useful information.” With so much content rushing at them from all angles, people need an easy-to-follow guide to cut through the noise and find what’s important.

To achieve this, develop your articles into podcasts, listenable audio files that can be summarized in under five minutes.

Use Social Media To Gain Industry Expertise

Since people are spending more time working from home, connecting with others through social media has become a crucial part of daily life. Therefore, you should integrate social media platforms like LinkedIn, Twitter, and Instagram into your marketing strategy.

The catch is that although social media can be very valuable for gaining industry expertise, you shouldn’t just add it as another channel to your already packed schedule. Find the right niche and engage with those you’ll likely find are a perfect fit for your product or service.

Build A Mailing List

If you’ve ever tried to grow your email list to hundreds of thousands of subscribers, you’ll know that it’s not easy. That’s why you should focus on building a small but loyal group of people who are interested in what you have to say.

You can then use this list to send out regular email blasts on a variety of marketing topics. For example, you might want to send an email every week in the summer and once a month in the winter to your list.

Create An Online Store

In addition to having an informative blog, you should also create an online store to sell your products. While it’s tempting to simply use your blog to promote your products, setting up an e-commerce store will give you the ability to sell your goods directly to consumers.

This is a popular option among brands that want to take their marketing offline. Since almost all the work is done online while still having the flexibility of being able to do mobile marketing, many businesses are discovering the benefits of having an online store.

Use Online Re-Marketing Channels

Once you’ve generated a decent amount of interest in your brand, you can use various online re-marketing channels to notify your audience of upcoming events, new product launches, and other relevant information.

You can find a list of online re-marketing tools at https://marketingprofs.com/products/remarketing-tools/. These are valuable tools that can be used to get the word out about your brand. Just make sure you get the most from each one.

Make Money With Affiliate Marketing

In case you’re looking for a way to make money online, you don’t need to look far. There are dozens of affiliate marketing platforms where you can promote products and earn a commission when someone buys those products through your link.

The benefit of this approach is that you don’t have to actively sell anything. You just have to provide a link to a product that you believe will be valuable for your audience, and when someone clicks that link and makes a purchase, you’ll earn a commission. You can read our guide to learn more about affiliate marketing.

Dynamically Change Your Online Content

If you’ve ever tried to run a blog on a static website, you’ll know that it’s extremely difficult to keep up with as things change and evolve.

To make your blog content more engaging and relevant, you can use a service like Google Adsense to insert relevant ads inline with your content. Alternatively, you can use a tool like Dynamic Content to automatically update content based on user behavior.

The benefit of this approach is that you don’t have to constantly update content to keep up with the times. Instead, content can automatically adapt and change based on user behavior, increasing the likelihood of engaging users and gaining a long-term profitable relationship.

Use SEO To Power Your Marketing

In order to have a better chance of ranking in search results, you need to take certain actions to make your website more SEO-friendly.

To start, pick a reputable and popular keyword for your website and make sure you’re using the right anchor text in your links. Anchor text is the text contained in the links on your page. It’ll look like this: “Click here to learn more about SEO.”

Then, use the nofollow attribute on your links—don’t worry, we’ll get to that in a bit.

Finally, you need to get yourself listed on as many relevant directories as possible. There are free options like Google My Business that can help with this. Bear in mind that this is a long-term strategy and it’ll take time to see measurable results.

If you want to learn more, try this Google SEO guide or this Moz guide to learn more about SEO and the essentials of a good SEO strategy.

Do Everything You Can To Be Unique

In today’s world, it’s not enough to simply aim for profit. You need to embrace the fact that you’re a brand and want to become better known for being different. To achieve this, you can use various online marketing tactics to become a go-to source for your industry. You can also try identifying an under-served niche and providing them with value in exchange for their business.

Creating unique content is also valuable because there are so many competitors. If you want to stand out, you need to become the go-to source for your industry. This way, when your potential customers are searching for information they’ll know exactly where to come.

However, creating unique content isn’t something that can be done overnight. It takes time to build trust with your audience and gain industry respect.

Bottom Line

As you can see from the above, there are many ways to effectively use the internet to generate leads and grow your business. Just remember that you don’t need to follow the same route as everyone else. Find the path that works best for you and don’t be afraid to explore new things.