With the right systems, tools, and processes, any business can thrive in the digital age.
From automating customer interactions to gaining deeper insights into the behavior of consumers, the digital marketing world is evolving and changing to better suit the needs of marketers.
What is more, the very technology that drives digital marketing is being disrupted by innovative startups and agile SaaS providers.
If you are looking to improve your marketing’s efficiency and effectiveness while reducing your costs, take a look at these 10 online marketing system projects that can help.
1. Smart Podcasting & Blogging
While many businesses have shifted to a digital marketing approach, some are still operating under the assumption that radio and TV ads are the best ways to connect with consumers.
Thanks to podcasting and blogging, which helped pioneer the movement, connecting with customers and potential customers via digital media has never been easier.
Using platforms like Stitcher or Feedly to follow podcasts and blogs related to your industry, you can stay abreast of all the breaking news, tips, and tricks.
Podcasts and blogs aren’t just for entertainment anymore: they can be extremely useful tools in your organization’s digital marketing arsenal.
2. Video Podcasting & Blogging
Thanks to the rise of TikTok, the video-centric Instagram, and podcasts, businesses can now connect with customers, potential customers, and audiences via video.
Whether you’ve got an entertaining or informative video to share, chances are, someone out there has asked for your help.
With platforms like Chime, which connects marketers with creators to help shape and distribute video content, getting your video podcast ready to post is quick and easy.
Now, you don’t have to limit yourself to one or two videos. Thanks to blogs and podcasts, you can share longer, more in-depth videos and gain more interest and engagement from your audience.
3. Video Production & Editing
Traditional radio ads were replaced by podcast sponsorships and commercials, and billboards gave way to digital signs.
Thanks to the rise of video production and editing software like FFmpeg, Red, and Canvas, creating videos for YouTube and TikTok has become a lot easier.
What’s more, with the right equipment and a talented crew, you can now shoot videos at a professional quality and have them edited and published in a matter of hours or days.
Whether you’re a business owner, marketer, or creative person, having a video to contribute to your industry can help you stand out online.
4. Event Digital Marketing
Thanks to an increase in the use of SMS marketing, marketing through text messaging has recently taken off as a viable option for brands.
With the right tools, brands can engage with customers via message and drive them to action – such as purchasing a product or taking a survey – without having to spend tons of money on TV ads.
To take advantage of this trend, create a list of all the local events – from fashion weekends to music festivals – that you intend on attending this year and consider contributing a blog post or video to promote a particular brand or cause.
Not only will this allow you to target the right audience, but you can also use the content to cross-promote other events and platforms.
For example, if you contribute a blog post to a music festival’s website, you can feature the name and image of the event in your blog post and also cross-promote the event on your social media accounts (assuming you’ve got them set up with an organic profile).
5. Email List Building & Marketing Automation
Though email marketing isn’t as glamorous as social media marketing, it still plays a pivotal role in ensuring that your marketing dollars are spent cost-efficiently.
To create an effective email list, you need to consider the following factors:
- E-commerce tracking on your website (if you sell goods online)
- Industry-specific e-newsletters
- Linking to valuable content (such as white papers, webinars, and blog posts)
- Automation – incorporating email marketing into the workflow of your organization
Once you’ve got that, you can start to think about the sorts of emails you want to send and the content you want to attach to those emails.
Depending on your target audiences and niche, you might decide that you want to send weekly marketing emails or bi-weekly emails that promote a special event or offer.
To improve the effectiveness of your email marketing, consider using a tool like [AWeber](https://www.aweber.com/) to seamlessly integrate email marketing with your other marketing channels so you can track the results of your campaigns in one place.
6. Product Review Blogging & Online Shopping
Though many marketers have turned away from direct marketing – spamming customers with promotional emails – and focused on establishing trust online, there are still plenty of opportunities to make money from product reviews.
Thanks to platforms like Amazon, you can now write reviews of the products you sell and earn money based on the number of page views your reviews receive.
To get started, create a product review blog for your industry (for instance, an e-commerce store reviewing products related to clothing) and use the following strategies to attract visitors to your blog:
- Post frequently (at least one new product review per week)
- Include links to relevant products on your blog
- Use keywords in the titles of your blog posts
- Build an audience on social media before you launch your product review blog
- Encourage customers to leave comments on your blog (this will encourage greater engagement)
- Consider reviewing products that already have a large audience (such as Amazon Best Sellers or New Releases)
- Create a community around your blog (discussion forums, Twitter lists, etc.)
Once you’ve got a good amount of content on your product review blog, you can also integrate social media into the process, creating a hub for your company’s online persona.
Product reviews and blog posts about your industry often serve as a good starting point for marketing content, especially if you want to establish yourself as an expert in your field.
7. Video Marketing & SEO
Though many marketers have turned away from TV ads in favor of online and mobile marketing, some companies still use video to promote their brands.
With the right SEO strategy and video content, you can position your company as an expert in your industry and gain a competitive edge.
To get started, create short-form videos (such as 30 seconds to a minute) to highlight your industry’s key points, qualities, and benefits.
Then, use Long Form Video (2–5 minutes) to add more depth to your content, allowing you to provide more information about your products and services to potential customers.
On the topic of SEO, build links to your site inside video content – whether you’re sharing video content across social media channels or embedding videos on your site – and make sure that all of your video content is easily discoverable by Google.
These seven marketing systems projects will give you a good idea of the sorts of tools and tech-based solutions that can help you stand out from the competition and earn you lucrative commissions from web-based businesses.