Online Marketing Survey Companies: Who to Choose and Why

With the explosion of digital marketing tools, platforms, and platforms, it can be hard to keep track of all the various strategies and technologies that come with one job title. But managing a marketing department or agency can be tricky. That’s why we’ve gone ahead and curated this list of marketing survey companies. Here, we’ll walk you through the pros and cons of each option so you can pick the right one for your needs. Let’s get started.

Federated Media

Federated Media is the most well-known and trusted market research firm in the industry. With experience in over 100 countries and over 200 industries, Federated Media offers an expert understanding of the consumers’ behavior across different platforms. The company specializes in in-depth, omnichannel research across different user groups.

The main advantage of using Federated Media is that the company has a wide network of over 40,000 global subscribers. This base of consumers offers unique insight into the trending topics, technologies, and products that matter most to your target audience. Additionally, the company operates in nearly all industries and is thus able to provide a comprehensive view of how consumers behave across different platforms and how that behavior changes over time.


Criteo is another market research firm with a global reach and a reputation for providing solid, actionable insights. The company began as a marketing research and data analysis firm, and over the years, it has grown to include a data science team, a marketing department, and an international network of offices and analysts. Its expertise in e-commerce, digital marketing and social media allow it to provide a complete view of online behavior and marketing effectiveness.

One of the main advantages of using Criteo is that the company has a comprehensive understanding of online marketing. And, as a matter of fact, it was born out of a need to map out a comprehensive approach to online marketing. Its research, including the OMEGO platform, is used by over 2000 decision-makers worldwide to inform marketing strategy and plan marketing campaigns. This unique insight and level of understanding makes Criteo a popular choice among marketers.


OneOpinion is the digital marketing division of SurveyMonkey. It was originally founded by a group of Harvard Business School alums who grew frustrated with the one-dimensional nature of many survey-based marketing studies. Therefore, they created OneOpinion to allow customers to rate their experiences with different businesses and products on various dimensions – such as reliability, responsiveness, and honesty. OneOpinion focuses on reviewing the customer experience, as opposed to traditional market research that focuses on answering questions about the customer’s perspective – such as how they feel about the product or service.

A big advantage of using OneOpinion is that their sample size is extremely large. In fact, their consumer panel members often represent a diverse range of ages, races, socio-economic statuses, and education levels. Additionally, OneOpinion doesn’t limit its research to online behavior, but also polls consumers on their smartphone apps, too.


Pardiso is an international market research company that was co-founded by Ralph Bencito (formerly Senior Director of Global Marketing at PepsiCo) and Gilles Blondeau (formerly Senior Director of Global Marketing at Unilever). The firm began by gathering consumer insight for major brands, including Nestle, Kellogg’s, Unilever, and Diageo – and now, it specializes in market research for smaller, emerging brands, including startups and agribusiness.

One of the things that make Pardiso stand out is that it doesn’t just report on consumer trends – it applies them. For example, the company’s Food & Beverage Lab tracks consumer preferences across all marketing channels, including search, social media, and store visits.

The main advantage of using Pardiso is that it allows you to get a 360-degree view of your target audience and how they behave, across all platforms. This includes everything from search patterns to social media interactions and in-store behavior. Furthermore, the company applies behavioral science to gain deeper insights into consumer motivations, enabling it to tailor marketing interventions to meet the individual needs of each consumer group.


InMobi is a global business that was launched in 2010 and is now valued at over $11 billion. It’s one of the biggest app marketplaces in the world, with over 500 million downloads on its platform. The company is most well known for its in-app buying, which allows consumers to purchase virtual goods and services (such as extra game levels or movie subtitles) within mobile apps.

The name InMobi comes from a mash-up between “internet” and “mobile.” It started as a mobile marketing and advertising agency that became so successful that it decided to venture into market research. As a result, it was able to apply its vast knowledge of mobile app marketing to gain a better understanding of consumer behavior.

One of the main advantages of using InMobi is that it provides a platform for marketers to connect with consumers. With over 500 million downloads, it’s the perfect place for businesses to build brand loyalty and encourage app usage. Additionally, the company’s platform is totally integrated with a business’ website, enabling marketers to track the effectiveness of online and offline marketing campaigns as one.


MarketingCharts is the leading provider of marketing data, analytics, and benchmarking for digital marketers. It was founded in 1999 by CEO and Founder Mathew Shattock, who recognized the need for a firm that specialized in marketing analytics. Today, the company is valued at over $11.5 billion and has offices in London, New York, and Melbourne.

This data and analysis can be hugely beneficial to a business. That’s because it provides a 360-degree view of a consumer’s behavior, including what they’re searching for, what devices they’re using, and how they’re behaving online and off-line. In short, everything from social media activity to in-store behavior can be mapped out and quantified. This enables digital marketers to make data-driven decisions and improve their marketing performance.

The main advantage of using MarketingCharts is that it allows you to gain a clear view of your target audience, as well as how to best reach them. That’s important, because until you have that clarity, you run the risk of wasting your time and resources attempting to reach people who don’t want to be reached.


HotJar is like InMobi in that it provides a marketplace for businesses to connect with consumers. However, HotJar is much more than just a marketplace. It also has over 100 million active users across its various platforms (social media, web, and mobile). The company was founded by CEO Michele Lerner in 2012 and is now valued at $11.8 billion.

This is mainly because of HotJar’s sophisticated tools and advanced analytics platform, which provides detailed insights into consumer behavior, leading to better marketing performance and growth.

The main advantage of using HotJar is that it provides a fully integrated experience, from discovery to purchase, for any business that chooses to participate. It also has a very large and growing base of consumers, which provides a steady stream of new data and insight that can be applied to marketing campaigns.


Oberlo is a CRM and marketing automation tool that was founded by a group of ex-Googlers in 2011 and is now valued at about $12.5 billion. The company has offices in San Francisco and London, and it provides tools to track and analyze customer behavior, segment markets, and target marketing campaigns.

Oberlo’s tool, Customer 360, offers a full view of an individual’s interaction with a company, from top down to bottom, including social media, email correspondence, and in-store visits – all in one place. This makes it quick and easy for businesses to see how interactions with one customer can influence another.

The main advantage of using Oberlo is that it provides an easily accessible, single source of customer data. This enables marketers to build detailed customer profiles and conduct in-depth analysis of customer behavior, leading to better marketing decisions and growth.


Nikelabs was formed in 2015 and is still a fairly new firm, but it’s already valued at about $12.6 billion. With headquarters in Amsterdam, Nikelabs provides market research and consulting for marketing, sales, and product development. Its clients include some of the biggest and most popular brands and companies in the world.