The latest BizEaze blog article – 7 Online Marketing Summit Blog Tips for You – will give you 7 tips for attending the Online Marketing Summit that will put you ahead of the competition.
The BizEaze blog team wants to give you a few tips on how to prepare for and follow the summit. We know how tiring it can be to navigate the massive speaker roster, attendee list and social events that the summit is known for. So we want to make your life easier by giving you some helpful tips on how to prepare for and follow the summit.
Look Into Each Speakers’ Website
One of the biggest problems that attendees have is trying to figure out what speaker’s website to visit. You’ll see a lot of bad advice online, suggesting that you should visit the websites of the sponsors of the summit, or the websites of the popular speakers. This approach – while it may give you access to valuable information – is not the best option.
Instead of going to the websites of the sponsors, attendees should go to the websites of the speakers that they’re most interested in hearing. From there, they can find the best possible presentation for their needs. This also means that they can find the best possible tweets from the summit, and keep up with the most relevant speakers.
You should look into each of the speakers’ websites, not just the ones that you’re aware of. This way, you’ll find all of the information that you need, without any distractions.
Follow The Hashtags
The hashtag for the summit is #OMS17. You can follow the #Oms17 hashtag on Twitter, and keep up with all of the exciting topics that the summit is covering. As a self-proclaimed “influencer”, I always like to keep up with the latest trends and hashtags. When the #Oms17 hashtag started trending last year, I knew that it would be a good opportunity to spread the awareness about my eBook and video course that teaches you how to become an “influencer”, and how to use social media to grow your business. What’s important is that you found a relevant hashtag, and used it to get more people to your content.
Know How to Use Social Media
You might think that just because you’re an “influencer” that you don’t need to know how to use social media. But you’d be surprised how many people don’t know how to use social media, or have avoided it entirely because they think that it’s just for fun.
You should use social media to help promote your business, not to just entertain people. That’s not how viral content works. You can also use social media to ask questions about the content, or invite people who might have similar needs or interests to join your network. Knowing how to use social media can help you make the most of this valuable tool.
Bringing Social Media Into Your Offline Marketing
Last but not least, we want to talk about something that will help you at the summit, but also beyond: the ability to bring social media into your offline marketing.
You’re going to see a lot of marketers at the summit, and a lot of their strategies and tactics will look similar to what you’re used to seeing on social media. But – as we’ve already mentioned – marketing is a lot more than just posting on social media, right?
What’s important is that you understand the difference between the two platforms, and know how to apply the knowledge that you gain from the summit into your marketing activities. For example, you might learn some tips and tricks on how to generate more leads online, but you might also learn that a lot of your audience is on social media, and that you should focus your marketing efforts on reaching this audience through traditional methods, like email and phone calls. This way, you’ll get the most effective results from your digital marketing efforts.
Make Friends, Not Followers
If you want to have a successful summit, you need to understand that people want to – and need to feel that they’re – making friends, not just following you on Twitter for the latest trends and hashtags. When you attend a conference like this, you’ll quickly realize how much of a pain it is to have just one identity on multiple platforms.
You’re not alone in this world, and – as we’ve already established – having a single identity on multiple platforms is a pain in the butt. That’s why it’s best to have separate accounts for – for example – Twitter, Instagram and LinkedIn. This way, you’ll always have a platform where you can express your personal opinions, and a place where you can engage with your followers.
It’s also worth noting that even though we’re friends – let’s be honest, we’re friends because we’re following each other – I don’t follow EVERYONE who follows me. I choose who I follow based on their value to my personal and professional life, and the quality of their content. This way, I’ll always have a small community of friends, and I can always rely on them to have my back, whenever I need it.