For college students who are looking for summer internship opportunities in digital marketing, we have good news: there are plenty of exciting online marketing jobs available. All you need to do is put in the effort to learn the ropes and land a gig in a digital marketing agency.
Marketing agencies handle the marketing and communication for a company, so it’s an ideal place for a college student to gain experience. Not only will you learn the ropes from experts, but you’ll also be able to put your skills to the test and gain real-world experience.
The following are top tips for students who are looking to land a summer internship in the digital marketing agency world:
Pro-act
The best way to get ahead in life is by consistently delivering high-quality work while showcasing your skills. In order to land a gig in a digital marketing agency, you need to start by making some online profiles to show employers that you are a reliable, hard-working individual. There are several free tools online that can be used to create a resume, including Resume Builder from TopTal.com. Make sure to populate your profile with relevant job titles, impressive achievements, and an up-to-date set of skills that are inline with the needs of the agency.
Join The Right Student Network
There are plenty of opportunities for students to get involved in industry groups and communities on social media. If you are on Facebook, you can find an industry group for business students in your area and join to get access to premier courses, lectures, and webinars for free. You can also get involved with an alumni network of your university to gain additional connections in your industry. Many companies and agencies will sponsor your education, so don’t hesitate to ask.
Look For Opportunities In Your City
If you are a college student planning to land a summer internship abroad, it’s important to look at the opportunities available in your city. Most digital marketing agencies will require you to have some experience working remotely, so make sure to explore the following areas:
- Virtual Assistance – Helping companies create, design, and develop websites and other online marketing material.
- Content Strategy – Determining the content, tone, and structure of a website or other digital product.
- Analytics & Measurement – Monitoring and analyzing the results of a marketing campaign in order to improve the performance time and time again.
- Research – Conducting primary and secondary research in order to accurately report on marketing results.
- SEO – Optimizing websites for search engines like Google.
The digital marketing landscape is constantly evolving, so in order to succeed, you need to be dedicated to learning new skills and constantly reviewing your knowledge of SEO, content strategy, and analytics.
Be Selective With Your Application
If you are applying for a job in digital marketing, make sure to indicate your areas of interest in your application. Some agencies will only consider candidates who are extremely qualified in a handful of areas, so make sure to highlight these interests in order to rise above the rest of the applicants.
Look For A Mentor
Even if you are an expert in digital marketing and have a fantastic resume, it won’t mean much if you don’t know how to navigate the agency’s digital marketing stack. Fortunately, most of these agencies will have a mentor available who can guide you through the process and answer any questions you may have. Be sure to inquire about this early in your application process so that you don’t have to rush into accepting a job offer with little to no direction.
Working in a digital marketing agency isn’t for the fainthearted, so make sure to prepare yourself for the rigorous training program. While some agencies may only require you to learn digital marketing, others may want you to acquire additional skills in sales, project management, or administration. You don’t want to let your dream of working in a digital marketing agency fall through the cracks, so be sure to prepare for the most common careers in this field.