The Covid-19 pandemic has changed the way we all interact online. It highlighted the importance of digital marketing and sales for businesses.
For those who sell online, this was the wake-up call they had been waiting for. But many businesses had to learn the hard way.
In this article, we’ll explore how you can move away from marketing and into action, how to get more customers and what specific tactics you can use to achieve this.
Why Are Customers Flocking to Online Marketplaces?
A while back, when the pandemic first hit, most businesses stayed closed. The only ones still operating were those that could provide a vital service, such as healthcare or grocery shopping. Because of this, those looking for products and services online had no choice but to turn to the few remaining websites that offered these items.
Since then, we’ve seen a boom in online marketplaces. Why? For several reasons. Firstly, the pandemic laid the groundwork for online business models to flourish. Secondly, as more people came back online after the pandemic, they wanted to continue purchasing products and services online as a way of life.
Finally, early adapters saw the value of digital marketing and shifted their attention to growing their businesses online. They realized the power of SEO, paid ads and content marketing to grow their audiences and get more conversions.
What will make me stand out?
To get more customers, you need to stand out from the crowd. And to do that, you need to be willing to put in the work to make it happen. That’s why we’ve compiled this list of the most effective digital marketing skills you can employ to gain popularity.
Search engine optimization can help get your website ranked higher in search engine results. This is important because when potential customers search for your product or service, your website will appear prominently along with the search results.
However, getting top search engine positioning is difficult. It takes a lot of work and a lot of trial and error. Fortunately, there are experts that can help. Local SEO, mobile SEO, SEO for eCommerce – there is a whole department of experts that can help you become prominent on Google, Bing and whatever other search engines you use.
The key to effective SEO is content. Create content that is informative and helps solve a problem. If you need some help, take a look at these SEO tutorials from Weber Shandwick.
If you want to move away from marketing and learn how to actually attract and retain customers, then content marketing is the answer. Simply put, content marketing is the practice of creating and distributing valuable, relevant content to attract, motivate and retain customers.
The best content marketers know how to create engaging narratives that compel readers to action. Whether you’re writing for a blog or an e-newsletter, your content should always have a purpose in mind. Why are you writing this piece? What problem are you trying to solve? Who is your audience, and what do they need?
To get started, determine the type of customer you want to attract and then craft content that suits their needs. Whether you’re creating a landing page, ebook or whitepaper, keep in mind that your content should compel your audience to take action.
Take a look at this blog post from HubSpot to see how content marketing can work for you.
Last but not least, we have affiliate marketing. Just like SEO, affiliate marketing helps your website gain popularity by promoting other entities’ products and services. However, rather than trying to earn money directly from customers, you as an affiliate marketer promote various companies and products that are likely to be of interest to your audience.
There are plenty of excellent affiliate marketing blogs out there. Take a look at this blog post from Wealthy Affiliate to see how effective and easy it can be to get started.
What is important with affiliate marketing is to pick an affiliate program that is reputable and has a high conversion rate. The key is to pick a program that will bring you revenue and not just bring your reputation down. Therefore, make sure to do your research before joining an affiliate program.
If you’re looking for an easy way to make money online, then affiliate marketing is a great option. You’ll just need to make sure that you put in the work to learn the ropes and then apply what you’ve learned. You can set up your account with affiliate marketing software like ConvertKit to easily and efficiently build your audience and then use that audience to promote various products and services.
In the next section, we’ll dive into the nitty gritty of converting customers and increasing engagement.
The Nitty Gritty of Turning Customers Into Paying Customers
As you may have guessed, generating revenue is the key to growing a business. In this section, we’ll cover three ways you can increase your revenue and decrease your operating costs, allowing you to gain more profit. These are;
Product Development (or Continuous Improvement)
One of the ways to increase your revenue is to develop new products or improve existing products that you sell. Let’s say you run a fitness blog. You may decide that you want to develop a meal delivery program where people can order healthy snacks and meals to their homes.
The nice thing about this idea is that it provides incremental revenue. You can’t just jump straight to developing this program, you have to start small and then take it step by step. So you develop a basic meal delivery service, which costs you nothing. Then you can think about adding a product to your website where members can order a meal that will be delivered to their homes.
The key here is to develop products that customers will love and then sell them continuously. This is called customer retention and growth. In this case, you’re looking to sell meals regularly to keep the customer base growing. You would then be able to add a membership or an affiliate program to allow people to earn a commission when they sell your product.
Another way to increase your revenue is to cut down on the amount of time you need to spend on administrative tasks. For instance, if you’re running a blog or website, you could use tools like Hootsuite to manage and schedule your social media posts. This saves you so much time and energy, especially now that you can simply set posts and forget about them.
In general, if you can streamline your administrative tasks, you can increase your productivity and gain more revenue. This applies to a lot of areas in business – from sales to customer service. If you can cut down on the amount of time you need to spend on administrative tasks, you can increase your productivity and gain more revenue. This applies to a lot of areas in business – from sales to customer service.
Marketing and Sales (Or: Closing The Gap Between Marketing and Sales)
Finally, we have marketing and sales (also known as customer acquisition or outreach). If you want to gain more customers, you need to learn how to close the gap between marketing and sales. Simply put, marketing is the process of gaining awareness and driving traffic to your website. When a customer arrives at your site, they’re often presented with multiple options and choices. This can leave them feeling overwhelmed and confused, causing them to lose faith in your brand and ultimately leave.
On the opposite end of the spectrum, there is extreme top of funnel engagement. This is where most businesses fail. However, by making small changes here and there, you can dramatically reduce customer attrition and boost your revenue.
For instance, if you’re running a blog and you notice that a large number of your readers are bouncing straight to the bottom of the article, rather than exploring the rest of your site. This could mean that you’re leaving money on the table. Instead of having that as a loss, you could prevent this by implementing a quality content strategy. Specifically, you’re engaging with your audience and compelling them to take action – in this case, by joining your email list. With quality content, the reader is more engaged and, therefore, less likely to leave before completing their action.
So, as you can see, there are three simple ways you can increase your revenue and profits. Product development, marketing and sales, and operations efficiency. To grow your business, you need to focus on all three. But, above all, you must be willing to put in the work to learn and expand your knowledge.