Where Do I Begin?
No matter where you are in the world, your local newspaper will have an article about the latest developments in Stuttgart. The information reported there may not always be easy to understand, but you can use articles like this to find the most relevant points for your business.
Whether you are targeting customers in Germany or in other countries, you will find that most of the marketing methods and terms used there apply to you. So after reading this article, you will know the basics of marketing your business online in Stuttgart and will be able to take advantage of the information learned.
What Products Are Available?
When you market your business online, you will face the choice of many products you can use. In Stuttgart, there are many options, so you will need to understand their differences before making your purchase decision. Some of the more popular products and services for online marketing include:
- Search Engine Optimization (SEO)
- Pay Per Click Advertising (PPC)
- Content Management Systems (CMS)
- E-mail Marketing
- Web Analytics
- Social Media Marketing (SMM)
Among these services, SEO is important to consider because it can help you make your site more discoverable by search engines. If you look at our step-by-step guide to SEO, you will see that it is a very in-depth course that will assist you in becoming a better marketer. Even if you are not sure what SEO is or how it can help your business, you should consider taking the time to learn more about it. As our SEO consultant in Germany, Tobias Winch, states in the introduction to the guide, “SEO is all about playing with the language of Google. Using specific techniques, you can boost your odds of appearing inside the top three results of any given search engine query.”
SEO is not a standalone service; you will need to consider what paid advertisements you will run on your site to make it more monetizable. With SEO, you want to target users who are looking for your product or service but do not know what it is yet. So you will have to use online adverts to drive traffic to your site. You can use a tool like Google AdWords to get started with PPC advertisement on the web, or you can contact an ad agency that can help you with your digital marketing strategy.
A CMS helps you to maintain a website by adding extra functionality and content that you can upload. A CMS allows you to create and update content easily without having to be familiar with coding. Some of the more popular CMSes include WordPress, Joomla!, and Drupal. If you are considering using a CMS, find out what functionality they provide and whether this is sufficient for your needs. Some CMSes are free, whereas others have a premium element that you have to pay for.
How Do I Market My Business In Stuttgart?
The first step to marketing your business in Stuttgart is to create a target audience for your product or service. You need to consider what they want and need, and build a marketing strategy around this. It is important to focus on specific groups of people who will be most valuable to your business, rather than using general demographics like ‘women’ or ‘men’ because you assume everyone wants or needs what you offer. Take the time to find out more about your potential customers and understand what drives them towards your product or service.
When you have an idea of your target audience, you can decide what platforms they are most likely to be found on. In Stuttgart, this will most likely be the web because that is how locals and tourists alike will find you. Using tools like Google Analytics, you can identify which platforms your audience uses and whether or not these are the right platforms for you to be found on. Take the time to become familiar with the different platforms available and how to use them effectively. This will help you to decide where you should place your digital marketing investment.
The Difference between Marketing and Advertising
One of the most confusing terms you will come across when marketing your business in Stuttgart is ‘adversary’, especially if you are new to this area. To put it simply, ‘marketing’ is the process of reaching potential customers while ‘advertising’ is the process of getting these customers to learn about your product or service.
As a business owner, it is your responsibility to find new customers and retain those already using your products or services. This means you will have to try a variety of marketing techniques to achieve these aims. Once you have a good understanding of how marketing works, you will be able to decide what tactics will be the most effective for your business.
To end this article, let’s rewind the clock to before we started. Did you know that if you want to market your business in Stuttgart you need to first consider Germany? Maybe, you should have done some research before you launched your business or product here.