If you’re looking to develop an online marketing strategy for your business, then this Online Marketing Strategy Template is for you. We’ve put together a complete guide on how to develop an effective strategy for your business, step-by-step. This Marketing Plan will help you to develop a clear picture of exactly what you should be doing online, and how you should be doing it.
We’ve organized the template into several key areas. You’ll find a summary of each section below, along with some additional information about each topic.
Key Areas of Analysis
Looking for an easy way to generate leads? Developing an effective SEO plan is a proven way to do so. However, focusing only on SEO can be counterproductive. Your entire marketing strategy should be centered around customer engagement, and ensuring that your products and services meet the needs of your audience. This section of your marketing plan will therefore serve as a key area of analysis. You’ll want to use SEO, PPC, and other digital marketing methods to investigate the strengths and weaknesses of your current marketing efforts. We recommend using a tool like Google Analytics to fully understand how customers interact with your website and digital marketing channels. Tracking data across email, social media, and website traffic will allow you to see which platforms are driving the most web traffic to your site. Once you know this, you can determine which platforms you should be investing in, and which ones you should avoid.
Online Marketing Channels
After you’ve established the key areas of analysis, you need to determine which channels will be the best for delivering your message to your target audience. The answer to this question is not straightforward. You need to look at your intended audience, and analyze their behavior and motivations to come up with a strategy for attracting them to your website. Once you’ve established the best channels for attracting this audience, you can easily determine the next step in your plan. You can either:
- Take advantage of the channel to increase brand awareness
- Take advantage of the channel to drive traffic to your website
- Create content for specific platforms to increase engagement
- Offer a free trial or sample to get users to engage with your brand
To deliver our message, we could use any number of channels to reach our target audience. However, not all channels will result in the same level of engagement. For example, social media can be an extremely powerful channel for marketing, if used effectively. However, if your chosen platform doesn’t have the engagement features you’re looking for, then it might be better to find another channel that does.
Search Engine Optimization (SEO)
SEO is all about getting a good ranking in search engines for specific keywords. If you’re looking for an easy way to generate leads, then SEO might be a good option for you. It’s always a good idea to consult with a professional SEO company to get a complete evaluation of your current status, and to help you come up with an SEO strategy that will improve your ranking.
Keywords are frequently found in the meta-tags of a page. Meta-tags are usually those small bits of text that appear at the end of a web page. They’re important because they appear in bold, or italicized in the search results, allowing the searcher to see exactly what the page is about. The keywords you choose for your meta-tags will appear with your site’s URL, so make sure to choose words that are relevant to your business, but not so overused as to be considered spam. The content of your page will also affect your site’s ranking. Keep your content relevant, interesting, and concise.
Pay Per Click Advertising (PPC)
With PPC, you’re paying to have your ads displayed on different websites. You might choose this option if you want to directly target a certain audience, or if you want to increase the visibility of your brand. Advertisers use tools like Google Adwords to generate ads, and you as the advertiser can choose the niche, age, and gender of the audience you want to target. With PPC, you can target the same audience that you would with SEO, but you’re not reliant on them being found by search engines.
PPC is a good option if you want to directly target consumers, but you don’t want to rely solely on organic search traffic. If you’re looking to grow your business, then PPC is a great choice because you can always increase your spending, and your reach is unlimited. However, keep in mind that PPC can be very expensive, and you’ll need to decide whether or not it’s a viable option for your business.
Content Marketing
Content marketing is all about creating and distributing content that is specifically designed to raise brand awareness, and drive traffic to your website. This could include things like blogging, vlogging, or any other form of content that is regularly published. If you’ve decided to use content marketing to grow your business, then it’s important to decide what kind of content you’ll be creating. You need to be sure that your content will include things that are both informative and engaging. Ideally, you’ll want to create content that is both useful and enjoyable, drawing in and engaging potential customers, while also boosting your brand’s image. This might mean creating content that answers common questions, or that provides useful tips and tricks for your target audience. When you create content for your business, you’re not only advertising your product or service, you’re also educating your audience about your company, and what it offers. This is a crucial element of content marketing, as you’re not only communicating with the person that is reading your content, you’re also imparting valuable information about your company. The more your target audience knows about your company, the bigger your audience, and the better your chances of converting this audience into paying customers.
An easy way to generate leads without the use of adverts is to join affiliate programs. An affiliate program is a lot like a shopping mall, with all the brands represented by different retailers. Once you become a part of an affiliate program, you’ll be offered various products you could promote to consumers, with some affiliates paying upwards of $100 per day. The better the product, the better the commission you could make, so make sure to look for opportunities where you could earn great commissions for promoting a quality product that will help grow your business.
Social Media Marketing (SMM)
SMM is all about using different platforms to attract, engage, and convert your audience into customers. The major social media platforms (i.e., Instagram, Facebook, and Twitter) have all the makings of a great marketing opportunity. These platforms give you the ability to connect with potential customers, expanding your social network, and learning more about your target audience.
One of the best things about social media marketing is the variety of platforms it offers. You can choose from Facebook, Instagram, or Twitter, each of which has hundreds of millions of users. You can also incorporate other platforms like Snapchat or YouTube, to further grow your audience.
As with other forms of digital marketing, social media is also a place where you can engage with your audience. Depending on the size of your business, you might want to take advantage of the various tools available on social media, from simple like Twitter’s favorite symbol to more elaborate forms of content creation, like Instagram’s stories.
Email Marketing
Email marketing is all about sending emails to potential customers or subscribers. You might choose to use email marketing to promote products, specials, or discounts, or you could choose to create an email campaign to grow your audience, and eventually turn them into paying customers. There are many platforms like Mailchimp, where you can easily create an email campaign, and even send out an email without having to worry about whether or not your email will reach the recipient. You can also take advantage of the various email tools available to expand the reach of your campaign, and to track the performance of your campaign, using tools like Google Analytics.
If you’re looking for an easy way to generate leads, then email marketing might be a good option for you. Just remember that although it’s an easy way to reach an audience, you need to ensure that your emails are relevant, and interesting to your target audience. The subject line of your email must also match the purpose of your campaign, and be catchy enough to make the reader open your email. In order to improve the conversion rate of your email campaigns, you could choose to experiment with different methods of capture.
This section of your marketing plan will assist you in coming up with a strategy for marketing your business online. Now that you have a clear idea of what you should be doing, it’s time to get to work.