You’ve decided to take the plunge and develop an online marketing strategy for your business. Congrats!
Now that you’ve gotten past the initial planning and designing stages, it’s time to get down to business. There are several steps you’ll need to follow to ensure your strategy is executed successfully. The first step is to develop a strong foundation for your strategy by considering what made your business successful in the first place. Then, you can craft the right approach to reach your target audience and ultimately convert them into paying customers.
Find The Winning Niche
You’ve probably heard the adage “don’t try to be everything to everyone.” Apply this mantra to your online marketing strategy. Instead of competing for clicks and installs with a variety of offers, you should aim to become known for a single offering that is valuable to your audience. The best online marketers become very niche market focused, targeting a very specific audience. So don’t be afraid to pick a niche and become expert in that area.
For example, if you’re known for your travel blog, you might want to explore becoming an expert on luxury travel or luxury lifestyle blogs. Or if you focus on fashion, you could develop a blog around men’s fashion trends or shoes. Whatever the niche, you’ll need to find a way to become an expert in your area.
Avoid Free Blogging Platforms
Remember, you’re a business owner and are responsible for your company’s financial stability. If the thought of paying for a domain name and hosting costs makes you shudder, there are plenty of free blogging platforms that you can use to establish your blog.
For example, Google Apps for Business and Medium are two platforms that offer free blogging services to businesses of all sizes. With these platforms, you can easily set up a professional-looking blog in minutes. Plus, you don’t need a large amount of funding to get started.
On the other hand, if you decide to go with a free blogging platform and don’t take the time to establish yourself as an expert in your area of expertise, you’ll never be able to generate enough revenue to pay for your product development and marketing efforts. So make sure you put in the time to establish yourself as an expert in the field before you launch your blog. Otherwise, you’ll never achieve your full potential as an online marketer.
Start A Blog With A Purpose
If you decided to go with a free blogging platform, chances are you have a vague idea of what your blog is going to be about. Creating a blog without a clear purpose is a bit like driving a car without any gas in the tank; without a clear direction, you’ll never know if you’re heading in the correct direction or going completely crazy. This is why you need to take the time to establish a blog with a clear purpose. Consider what made your business successful in the first place and start a blog from there.
For example, if your business is focused on providing luxury travel experiences to affluent customers, you might want to explore establishing a blog around travel and lifestyle. Or if you provide accounting services to small businesses, you could start a blog around tax compliance or small business management. Choose a topic you’re passionate about and have a clear idea of what you want to cover.
Once you’ve established yourself as an expert in your area of expertise, you can take the time to diversify your blog’s content and start providing unique insights into the field. These are often the most effective strategies for attracting and retaining an audience. Plus, you can establish yourself as a thought leader in your industry by regularly contributing articles to your blog.
Find The Right Platform
With a clear purpose for your blog in mind, you now need to choose the right platform. The first step is to consider what’s available to you in terms of features. Do you want to be able to establish yourself as an expert author and have a large audience? Maybe you want to create an online store where your customers can purchase products you feature on your blog? Or maybe you just want to create a space for your employees to give you honest opinions about your products and services?
One of the most popular platforms for business blogs is Shopify. This e-commerce solution makes it easy to set up your own online store. What’s more is you can use their platform to easily establish yourself as an expert in your field. If you have a strong understanding of how e-commerce works, you can even use it to build an online store from scratch without needing to hire an expert.
However, if you’ve decided to go with a free blogging platform, you don’t need an e-commerce store to make money. You can use a platform like WordPress to establish yourself as an expert in your industry and get paid for the content you provide.
Ultimately, it depends on you what you want to do with your blog. If you want to make money online, you can use platforms like Shopify. Or if you just want to create a community and be able to offer helpful advice and unique insights into your field, you can use platforms like WordPress.
Establishing A Brand
After you’ve decided on a platform and purpose for your blog, you need to take the time to establish yourself as an expert in your industry. Start by building a brand. A brand is an intangible asset that represents a collective reputation and goodwill toward a company. It is often used to describe the image and identity that a company projects to the outside world. Brands can be associated with a variety of metrics, including sales, customer satisfaction, and cost-to-revenue.
To build a brand, start small. Use the blog you’ve established to build your SEO and inbound marketing strategy. Then, take the time to consistently provide value and attract potential customers to your brand. For example, if you’re known for your expertise in travel, register the.travel domain name and start a blog around travel. As you gain reputation and more followers, establish yourself as an expert in your industry by creating more content around your chosen topic.
As an online marketer, you’ll need to constantly monitor your blog’s performance and make sure you’re providing value to your audience. The key to establishing yourself as an expert is to continue creating high-quality content that is both informative and valuable.
Now that you have a strong foundation for your strategy, you can determine the best approach to take by considering your target audience. What are they looking for? What makes them tick? The answers to these questions will help you create the right content to attract your ideal customers.
Make sure you stay away from generic or keyword-stuffing when creating content for your blog. Instead, provide valuable information that is both valuable and unique to your niche. If you want to get really technical, you can use tools like Google Keyword Planner to easily find the keywords and phrases your ideal customers are using to find information on your topic.
For example, if you’re an expert on luxury travel and your target audience is affluent customers, you might want to create a blog around luxury travel. Then, you can use tools like Google Keyword Planner to find the most popular keywords and phrases your potential customers are using to find information about luxury travel. This way, you’ll be able to provide unique and valuable content that is both informative and useful.
Curate Digital Content
In the age of digital content, curating content is an effective strategy for attracting and retaining an audience. An easy way to curate content is to simply repurpose and share other people’s work. If you want to get really fancy, you can use software like Stash to create curated content libraries. These are collections of content that have been categorized and structured according to a predetermined scheme.
By regularly curating content from other sources, you’ll be able to establish yourself as an expert in your industry. And because other people’s content is usually well-written and easy to understand, you won’t need to spend a lot of time creating informative content yourself. Plus, you’ll be able to offer unique perspectives and insights into your field. This is also a great way to attract potential customers who are interested in your area of expertise.
Measure The Results Of Your Strategy
Now that you have a blog with a purpose and a strong audience, its time to figure out how you’re going to measure the success of your strategy. The first step is to look at the numbers; what are the results of your efforts?
Depending on how much time you have to dedicate to your blog, you might want to consider measuring its performance in terms of either revenue or traffic.