With the resurgence of digital marketing and social media, many businesses have moved toward online marketing as a way to connect with customers.

But what exactly does that mean? How can you effectively market your products online?

In this article, we will discuss various online marketing strategies that you can use to market your resale website.

Email Marketing

With email marketing, you can reach a wider audience and allow them to discover new products and services that they might be interested in purchasing. Email marketing is inexpensive and has the potential to get results quickly. Plus, you can do it from the comfort of your own home.

To have the best possible chance of converting website visitors into paying customers, you need to establish trust and credibility by building a solid email list. You can get started by generating curiosity about your product or service in the first place through content marketing and then gently nurturing them into action through email marketing.

Social Media Marketing

A resale website already implies that you are trying to sell something, so you already have a foot in the door with your audience. Once they are on your site, you want to keep them there and engaged enough to make a purchase. One of the best ways to do that is through social media.

On social media, you can share product and service information, specials, and other relevant content that will keep your visitors interested and hopefully coming back for more. You can also add more followers and gain more credibility with your audience.

Online Marketplaces

Having a resale website already means that you want to sell something. You can take that a step further by applying for a merchant account with a leading online marketplace such as Shopify, Bigcommerce, or Volcom and becoming an online merchant.

What is an online marketplace? Well, eBay, Google Play, and Amazon are all examples of online marketplaces that you can use to sell your products. The great thing about these marketplaces is that they take care of all the shipping, taxes, and other transactional details so that you can get back to focusing on your product.

User Generated Content

If you’ve ever shopped at Nordstrom, you might have seen how they promote their stores on social media through user-generated content (UGC). Nordstrom’s social media team calls these “Shop the Look” videos, and they feature customers describing their shopping experience at Nordstrom.com. If you’ve ever shopped at Nordstrom, you know these videos are usually humorous and can work to generate excitement about their products. 

Similarly, you can ask customers to share photos of themselves using your product or service, or showing off special offers and discounts. The idea is to create a steady stream of content that will keep your audience interested and engaged enough to make a purchase. You can even ask customers to answer questions about your products or services in a blog post so that you can curate content around the themes and topics they cover.

Marketing Channels

There are many different ways that customers can discover products and services that interest them. You can target ads based on the customers’ previous online behavior (such as what subreddits they are subscribed to or whether they’ve visited a certain website before), or you can look at online reviews to see what products and services other customers are enjoying and use that as inspiration for your next marketing campaign.

As a marketer, it’s important to look at the big picture and understand how different channels work together. When you have a broader view of marketing, you can create integrated campaigns that will reach your audience where they are and make the most of every marketing channel.

Video Marketing

In the age of TikTok and YouTube, people are finding new ways to discover products and services that interest them. If you’ve got a minute to spare, you can quickly see how popular video content is on social media and how much it can do for your website.

If your product or service is suitable for customers to see in action via online videos, you can create short videos that will introduce your product and allow potential customers to see how it works in real life. For best results, create a quick 10-minute explainer video that will leave your visitors feeling confident enough to make a purchase.

Branded Content

Branded content is content that is associated with a brand or company, such as a product review, a how-to guide, or a documentary-type video. When done right, branded content can work effectively as promotional material and generate interest and credibility for your product or service.

But creating branded content isn’t easy. You need to make sure that all the content associated with your brand is of a high quality and meets the standard set by your target audience. You can also use tools like HubSpot to keep track of all your branded content and ensure that you are using reputable sources to provide the best possible content for your website.

Content Analysis

When a new visitor comes to your website and lands on a product page, you want to make sure that the page contains the information they need to make a purchasing decision. You can use a tool like Google Analytics to track the different pages that your audience visits most often. With analytics, you can see the best time to post on social media and when keywords are and aren’t working the best.

Another useful tool for content analysis is HubSpot. With HubSpot, you can track how many people are interacting with different content on your site, such as blog posts, product reviews, and FAQs. You can use the tool to find out what types of content your audience likes most and use that to guide your future content creation.

Email Sign-ups

One of the simplest, yet most effective ways to market your product or service is through email sign-ups. You can get started by asking visitors to sign up for your email list and then provide them with valuable content that will interest them.

Many companies forget about email marketing, but it’s still one of the most effective ways to get in touch with potential customers. You can start by sending out a few emails asking people to sign up for your list. Then, you can start sending out useful tips, special discounts, and other content to keep subscribers engaged and interested.