Mobile apps have completely changed the way we access the internet. Once reserved for the tiny screen on your phone, apps are now common place on larger displays such as the ones on your tablet or computer. This is largely thanks to the rise of hybrid apps – apps that can run on both mobile and desktop platforms. As a result, businesses that want to engage with potential customers must embrace online marketing strategies that work across multiple devices.
If you’re interested in growing your app’s audience and ensuring that they encounter your app’s value proposition more than once, read on. We’ve put together a detailed look at online marketing strategies that can help you achieve that.
Create compelling content
It might seem obvious, but you’d be surprised at how many businesses have yet to master compelling content creation for their app. You’re applying for a job, so you might assume that the business provides the app in order to engage with potential customers. However, that’s not necessarily the case. When you develop an app, you should consider the types of content that your app will need to function successfully. This includes everything from easy-to-follow guides on how to use the app to video tutorials illustrating the various functions.
In addition to providing content for your app, you should also be creating content that will support the app’s marketing objectives. For example, if you’re looking to promote your app to female audiences, you might want to consider creating content that’s focused on appealing to that audience.
Build a social media following
If you’re accessing the internet via your phone, you already have the social media accounts that you need to start building a following. Twitter, Instagram, and Facebook are all fantastic platforms for marketing an app. In fact, you should be using these platforms in tandem to ensure that you’re keeping up with the ever-changing digital landscape.
On Twitter, you can use the #hashtags (#) to find relevant content that other users are sharing. If you’re using Instagram, consider creating “story” posts – short-form videos that Instagram users can share and engage with other users via the platform’s “Stories” feature.
. On Facebook, look into using “engagement metrics” to track the effectiveness of your app’s marketing on the platform. Additionally, try out new social platforms. If you don’t have enough followers on your existing accounts, consider creating a brand-new account and building a following from the ground up.
Measure the results of your online marketing effort
When you’ve finished creating compelling content for your app, it’s time to put it into action. You should be measuring the results of your online marketing efforts to determine the effectiveness of your strategies and adjust as necessary. To that end, you’ll want to consider using free tools offered by Google and other large technology vendors to track website traffic, app usage, and search engine results. This way, you’ll be able to accurately assess the results of your efforts and determine where you should allocate your resources in the future.
If you’re still thinking that creating compelling content for your app is a task that’s beyond your resources, consider outsourcing the work. There are plenty of content creation companies out there that can help you bring a human element to your app’s marketing.
Include a call to action
Even if you’ve established a social media presence for your app, it doesn’t mean that people will automatically start following your directions. To ensure that your content is compelling and gets the results that you’re looking for, include a call to action in your content. This simply entails including a text link, a button, or some other mechanism that will allow users to take the desired action (e.g., download your app).
You don’t need to put a call to action in every piece of content that you create. However, including a call to action in some of your content will dramatically increase the likelihood of converting that audience into paying customers. Be careful not to overdo it and include a call to action in every piece of content. If possible, you should consider using a call to action button at the end of each blog post or article. This will help establish consistent branding throughout your content creation.
Create videos to complement your written content
Although text is the most frequent form of communication on the internet, videos are quickly becoming the preferred method. This is largely due to the fact that videos can be a lot more entertaining and, often times, more effective than text at persuading an audience to take a certain action. If your written content is focusing on education or information-gathering, consider creating a video to accompany it. This can be as simple as a narrated overview of the topic with several screen grabs or a step-by-step tutorial. Videos like these can help establish your expertise on the subject matter and perhaps even attract subscribers who would’ve never given your content a thought.
The internet is full of video tutorials and guides that can help you determine the best approach to take when marketing your app. Additionally, consider creating short videos to complement your blog posts. For example, you might want to create a short explainer video that briefly goes over the major points of a particular blog post. Videos like these can be quite compelling as they can engage a potential audience while also providing additional value to those already familiar with your blog or website.
Use free tools to your advantage
There are several free tools that can help you market your app without needing to spend a penny. The most popular one is Google Ads. This is a free service that allows you to run paid ads on the internet. These ads appear in the form of sponsored links at the top of search engine results, alongside natural (i.e., unpaid) results. As the name implies, these are ads that are paid for by businesses that want to make a sale. If you’re new to this, simply click here to get started.
An important thing to keep in mind when using Google Ads is that you’re not allowed to run ads that promote specific products or services. Instead, you have to focus on generating a qualified audience that will eventually convert into customers. This, in turn, will increase your app’s revenue.
Use social media to spread the word
Now that you have a decent number of followers on social media, it’s time to start using this valuable platform to promote your app. From a simple post to increase your follower count to sharing articles and videos from other successful businesses, there are plenty of ways to use social media to grow your app’s audience.
Every social media account represents a potential customer or audience member – someone who could benefit from your app. If you want to increase your app’s revenue, start by simply building a following on social media.