Online Marketing Strategies for Small Businesses: How to Make the Most of Social Media, Email, and SEO

If you’re looking to launch a product or service in today’s world, you’ll need a few key things: a decent product, a solid marketing strategy, and, of course, money. Luckily, we’ve got you covered on the last front. Here are some profitable online marketing strategies that can help you succeed in your business.

Find Your Niche

If you’re completely new to the world of online marketing, you’ll need to first determine what kind of content you want to create. In general, you can choose from a variety of marketing channels such as email, social media, online forums, and more. However, you have to find your niche within these broad categories. For example, if you’re an email marketer, you might decide that your niche is going to be something like “how to become an email marketing expert.” You can then use this email marketing expertise to build a profitable business. Once you’ve found your niche, you can then start creating content on that subject matter using the various platforms and tools that can help you do so. As a general rule of thumb, look for the “power words” (words that attract your target audience) within your niche. For example, an exercise equipment company might decide that their niche is going to be “gym wear” since they focus on selling fitness products such as weight-loss plans, exercise equipment, and more. In this case, the word “gym” has become their “power word” since it’s a word that often shows up in people’s search queries when they’re looking for an online workout or fitness class. If you want to find your niche, you can use tools like Google Trends to easily identify any niche areas that you might not have thought of. 

Build a Business That Can Last

In order to build a long-term business that can scale with your needs, you’ll need to find a way to attract and retain top talent. One way to do so is by offering your employees solid career advancement opportunities and competitive wages. Another way is to develop a brand that people can associate with quality and trust. Doing either of these things will help ensure that your business can continue to grow and thrive as you and your team scale with the demands of your business.

Use The Right Tools

In any industry, there are tools that can help you automate certain aspects of your marketing process. For example, HubSpot has a CRM tool that can be used to automate various marketing tasks ranging from email marketing to social media marketing. Essentially, you can use HubSpot to take care of all of your inbound marketing needs (i.e. attracting, engaging, and delighting your target audience with content that they find value in). With HubSpot, you can create automated emails that play out like a well-thought-out sales pitch while also gaining insight into your customers’ browsing habits and the content that they find most valuable. Inbound marketing means bringing people into your sphere of influence and getting them to do your marketing for you.

Use Data To Your Advantage

One of the best things that you can do for your business is to integrate data collection and analysis into your daily marketing routine. If you use Google Analytics, you can easily track how many people are landing on your site, how long they’re spending on it, and what actions (i.e. clicks, taps, or downloads) they take on your site. While it might be tempting to shut down your analytics account after each marketing activity and not look at the numbers for a while, collecting information like this can help you gain insight into what’s working and what needs to be changed. Moreover, you can use this data to get a sense of how your customers are interacting with your content (if you haven’t used heat maps before, now is a good time to try them out). If you want to know what your customers are trying to find when they’re on your site, you can use tools like Google Analytics to figure that out.

Keep Your Marketing Material UPDATED

As your business grows, so does your need for updated marketing material. Fortunately, this is one area where you don’t have to worry about running out of inspiration since new opportunities for growth frequently arise. For example, let’s say that you’re a shoe company that’s been around for a while and is now looking to expand into the pool equipment market. In this case, you might want to take the time to update your website, social media, and email marketing material to reflect this change. Otherwise, you run the risk of appearing outdated and, as a result, losing customers who are now searching for information about the other type of equipment that you sell. Keeping up with the ever-changing world of online marketing is no easy feat, so you’d better get creative and find ways to stay inspired.

When you’ve found your niche and created a business that can stand the test of time, it’s time to sit back and enjoy your success. In the meantime, you can use the aforementioned tools to build a profitable business and give your customers everything they need to know about you and your product line. Good luck out there.