Online Marketing Strategies for Amazon – How to Rank Higher on Amazon

Amazon is the world’s largest online marketplace. Launched in 1994, it currently has over 300+ million active customers and is considered as one of the safest and most reliable platforms for online shopping. What is considered a safe purchase on Amazon? Items that have been thoroughly tested and reviewed by other customers. It is commonplace for Amazon shoppers to make purchase decisions based on the strength of the reviews rather than the absence of reviews.

So, if you’re looking to sell your product on Amazon, you first need to determine how to best approach and optimize your listing for organic search traffic.

Use Keywords In Your Titles And Descriptions

One of the first things search engines, such as Google, will do is start scanning your page titles and descriptions for keywords or phrases. The goal is to make your content as relevant and as helpful as possible for people looking for your products online. When crafting your page titles and descriptions, keep these tips in mind:

  • Use your main keywords, but make sure you don’t stuff them too much
  • Include your target keywords in your page’s content
  • Create relevant and consistent variations of your keywords
  • Avoid using certain keywords in your page titles and descriptions
  • Make sure your titles and descriptions are at least 150 characters
  • Ensure your titles and descriptions have a good flow and are engaging
  • Avoid using jargon or overly technical language
  • Use appropriate links and citations in your content
  • Focus on making your content readable and concise
  • Make sure your titles and descriptions are relevant to your target audience
  • Create compelling opening lines
  • Use active voice and present tense verbs
  • Take advantage of alliteration and rhyme
  • Keep your language professional and avoid using slang or colloquialisms
  • Make sure your titles and descriptions are consistent throughout your website
  • Use a call-to-action (CTA) at the end of your descriptions
  • The above tips will give you a good start, but don’t stop there. You also need to make sure you’re using the right keywords in your URLs. If you’re not, then even if you enter the right keywords in your content, it won’t matter because your page won’t show up in search results.

    Create An Overall Brand Voice

    If YouTube creator and SEO expert, Mark Fletcher, has anything to do with it, you’ll be hearing a lot more about brand voice in 2019. Having created the Wistia marketing course, Fletcher now advises marketing agencies and creators to put their money where their mouth is, and ensure that all their marketing materials, including ads and social media posts, reflect their brand voice. According to Fletcher, brand voice is essentially the sum of all the different ways a company or product speaks to an audience. It is the “collective response to a brand” that incorporates visual, audio, and textual elements – all of which influence how a customer will perceive a brand or product.

    In today’s highly digital world, brand voice is becoming increasingly important because it allows customers to quickly identify with a brand or product. If you’re looking to sell your product on Amazon, then the last thing you want to do is overwhelm potential customers with a lot of meaningless information. Instead, you want to focus on establishing the kind of buyer persona that will help you tailor your content to speak to their needs.

    Find Your Niche

    One of the first things you’ll need to do to properly optimize your Amazon listing is to figure out what your niche is. Essentially, a niche is “a smaller market or segment” within the large market for affiliate marketing products. So if you specialize in making money online, you might consider using affiliate marketing as a way to make money. A helpful guide to finding your niche is to look at the products your niche is allied with. If you have a clear understanding of what products your niche is allied with, you can easily find a niche within that.

    For example, if you’re making money online, you could become an affiliate marketer for products related to lifestyle or finances. Since these are both broad areas, you should be able to find a niche within those.

    Keyword Research And Analysis

    You’ll also want to do some keyword research and analysis before you dive into content creation. Reviewing and analyzing existing keyword data can help you find the right keywords to use in your content.

    There are plenty of tools out there that can help you find the right keywords. One of the simplest and most effective tools for keyword analysis is Google Keyword Planner. Just enter your URL and the name of your product, and you’ll get a ton of keyword ideas that you can use to develop content around.

    Another helpful tool is the Google Keyword Suggestions Tool. Simply type in the name of your product or service and the keywords you’re most likely to use to find it, and the tool will give you a decent list of keyword ideas to consider.

    If you’re looking to optimize your Amazon listing for a brand new product, then consider using the above tools to find popular and effective keywords. Once you find the keywords, enter them into the tool and get a ton of new ideas for content.

    The above tools can only get you so far in terms of keyword analysis. To get the most out of your SEO efforts, you’ll need to consider other facets, such as the quality of your content.

    Content Creation

    When it comes to actually creating content for your Amazon listing, there are a variety of tips and tricks you can use to make sure your content is effective. After all, you’ll be judged by the content you create based on the keywords you use. So, you want to make sure that your content is high-quality. In fact, you can use a number of tactics to make sure your content is top-notch:

    • Look for inspiration in the most unlikely of places
    • Experiment with different styles and templates
    • Find new ways to creatively express yourself
    • Ask for feedback to make sure your content is effective
    • Put yourself in the shoes of your target audience
    • Create multiple versions of your content
    • Use metrics and analysis to discover the most effective content
    • And the list goes on
    • Remember – your content is your best salesman

    With so much competition on Amazon, it’s essential to find a way to stand out from the crowd. The best way to do this is by creating high-quality and unique content that will draw in potential customers. Don’t worry – you don’t need to be a professional writer to pull this off. With a little bit of creativity and a few helpful tools, you can easily put together compelling content that will engage readers.

    For example, if you’re the owner of a lifestyle blog, you could write a blog post on the subject of “how to be unique”. You could then use your blog post as a blueprint for creating a stand-out piece of content that will fit seamlessly on Amazon. The above tips should get you well on your way to properly optimizing your Amazon listing for organic search traffic.