Every year, we make big plans for the coming year. This year, you may be thinking about implementing an online marketing strategy. Perhaps you’ve even started implementing one. But now that the new year has started, it may be difficult to find the time to focus on your marketing efforts while also ensuring that your business is functioning normally. That’s why this article is here. It’s an overview of some of the most effective online marketing strategies for 2016. So whether you’re launching a major relaunch or you just want to build on the year before or you’re searching for ideas to implement in the next month or two, this article is for you.
In the past, lead generation was considered “traditional online marketing”. Today, it’s considered “content creation”. One of the distinguishing characteristics of content creation is the diversity of media that it includes. You may create content in the form of a white paper, an e-book, a series of blog posts, or a video. And you may use various platforms to do so, such as HubSpot, Canva, or WordPress.
The proliferation of digital marketing platforms reflects the need for marketers to have a presence across multiple channels and to adapt to changing consumer behavior. Because of this need, HubSpot CEO Dharmesh Sheth says content creation is one of the “most prominent” content types in 2016.
According to Forrester, online marketing spends will grow from $16.2 billion in 2015 to $26.8 billion in 2025. Even if you’re launching a new venture or expanding an existing business, you’ll most likely end up in online marketing. E-commerce is one of the dominant platforms in this space and continues to grow each year. If you’re looking to enter the online market, e-commerce is the place to be. If you’re looking to increase your e-commerce sales, use online marketing and e-commerce to your advantage.
In the past, when someone said “social media”, the first thought that may come to mind is status updates, likes, and shares. But that’s not all there is to social media. In fact, some studies have shown that brands that are highly active on social media perform significantly better than those that aren’t. Forrester predicts social media advertising will grow from $7.4 billion in 2015 to $14.9 billion in 2025.
If you’re considering an online marketing strategy, social media is a great place to start. Not only will your target audience be found on these platforms, but so will the people that you want to engage with your brand. The trick is to find the right people to engage with—and that’s where social media marketing comes in.
Search Engine Optimization (SEO)
The growth of virtual shopping carts, click-to-call buttons, and one-click online order forms means that shoppers can get the information and purchase the product they want without leaving the comfort of their couch. As a businesses that sell products online, you’ll most likely end up using search engine optimization (SEO) to gain visibility in organic search results.
SEO isn’t going anywhere, but it’s not the same as it was in the past, either. Gone are the days when SEO was enough to have a website that displays up to the first 2 or 3 pages of results on Google. Today, with consumers utilizing search engines to scope out products and business, you need to make sure that when potential customers search for your product, they find you. To do this, you’ll need to optimize your content for the most relevant keywords, adopt a unique voice, and create high-quality content that will keep customers interested and coming back for more.
To find the right keywords, you’ll want to consult SEO tools such as Google Keyword Planner, which can be accessed from your Google Ads dashboard. Once you have your keywords, you can start populating your content with these terms as much as possible. If you’re writing a white paper, include these keywords in the title and throughout the text to ensure that your content is found by the right audience.
Pay-Per-Click Advertising (PPC)
While SEO focuses on attracting organic traffic via free articles, paid-per-click advertising (PPC) is all about attracting customers via paid advertisements on social media sites. Marketers commonly use PPC to target specific audiences on social media platforms like Facebook and Google.
PPC is a popular choice for marketers because it offers them a cost-effective way to target consumers. Depending on the nature of your product and how much you’re willing to spend, you can set up a marketing campaign in less than an hour. And if you’ve never marketed your product online, the setup and implementation of a PPC campaign can be a pretty straightforward.
The major downside to PPC is that you’re paying for each click, so if someone clicks on an advertisement and visits your website, you’ll have to pay Facebook or Google whether or not they actually convert to a sale. But if you’re just getting started with PPC, this may be a suitable choice for your first marketing campaign.
In the past, blog posts were the primary source of information and sales for most businesses. However, video content is emerging as a significant portion of Google searches, social media posts, and emails to businesses. In fact, in 2021 videos will account for 80% of all digital traffic.
YouTube is the biggest video content platform, followed by Facebook and Instagram. And the trend is clear: businesses that provide video content attract more customers than those that don’t.
If you’re looking to enter the video content market, do so with a bang. Create high-quality content that will interest and entertain your target audience. If you want to use video to promote your product, include testimonials from satisfied customers. If you want to attract more leads to your website, start a conversation- the best kind of content to have online.
As an alternative to TV ads, YouTube ads provide an opportunity to engage with potential customers in a more creative and innovative way. One of the distinguishing features of YouTube ads is that they allow you to target specific demographics, interests, and behaviors. So if you’re engaging with your audience on social media, use that platform to broadcast the videos; target your ads at potential customers; and make sure to include an unsubscribe button so that people who want to stay informed can do so without fear of being spammed.
In the coming months and years, you’ll want to continually update your knowledge on marketing trends and techniques. To keep up with the latest news, be sure to subscribe to our blog so you don’t miss a single post.