The lines between offline and online marketing are blurring as people are realizing the value of being available on many platforms.
This is why you’ll frequently see campaigns with a branded hashtag on social media, especially on platforms like Twitter and Instagram where users can easily share content that incorporates the hashtag. The content may contain a link back to the brand’s website, product pages, or other content that is deemed important or valuable to that platform’s audience.
Why Are People Embracing Digital Marketing?
People are gravitating to digital marketing because of the many benefits it offers. Whether you’re looking to grow your email list, you want to increase engagements or sales via social media, or you simply want to understand what your customers are saying about your brand, digital marketing is a viable solution.
The advantages of digital marketing include the ability to track and measure results, identify emerging trends, and stay flexible as markets and technologies change.
What Does The Future Of Online Marketing Look Like?
It’s easy to get overwhelmed by the ever-changing world of online marketing and the different strategies and tools that become available every month. That’s why it’s important to stay ahead of the trends and use the right platforms to grow and engage with your audience.
That way, you’ll be able to continue using this fantastic tool for your marketing needs even as other platforms emerge.
If you’d like to get ahead of the trends and use the right platforms to grow and engage with your audience, then get inspired by these influencers who’ve mastered the art of organic marketing.
The Essie Chenard Collection
One of the biggest influencers in the world right now is Essie Chenard. Not only does she have millions of Instagram followers, but her influence extends to other platforms like TikTok and YouTube as well.
Chenard is credited with creating content strategies for influencers like Selena Gomez, Kylie Jenner, and Gigi Hadid. Since emerging as a digital influencer in 2015, she has remained committed to creating content that resonates with her audience using only organic strategies.
Here, you’ll learn about some of the tactics Chenard uses to grow her audience and business, along with some useful advice for other influencers who want to do the same.
The Basics Of Influencer Marketing
To be an influencer, you need to have a large audience. This tends to vary from 1 to 4 million people on Instagram alone. However, it’s not just about having a large audience, it’s about having an engaged audience that cares about your content and will share it with their followers.
One of the fundamental differences between traditional and digital marketing is that with the former, you’re reaching people who are already familiar with your brand or business. In contrast, with digital marketing, you’re reaching people who are not necessarily already familiar with your brand but might become your fans or followers because they find the content valuable or interesting.
This is why influencers are always looking for new ways to engage with their audience. They realize that in order to continue attracting and retaining fans, they must keep creating engaging content that brings value to their audience. This includes things like sponsorships, affiliate marketing, and most importantly, influencer marketing.
When someone discovers your product or service through an article you’ve written, an image you’ve curated, or a video you’ve produced and subsequently decides to buy your product or service, you will achieve success as an influencer.
The Growth Of Influencer Marketing
The emergence of TikTok, along with other platforms like YouTube and Instagram, changed the game for influencers. Nowadays, people are more likely to follow an Instagram account with dozens of thousands of followers than they are to spend time on a website.
Even now, more than half of all Internet traffic comes from mobile devices. This means that people are accessing websites and engaging with content via social media even when they’re on the go. For brands, this presents an opportunity to connect with customers wherever they are.
The Appeal Of Influencer Marketing
Simply put, people love to follow and connect with celebrity. This is why you’ll see so many popular influencers with millions of followers promoting everything from skincare products to luxury accessories and hotels. Not only does it make for great content, but their audience is also highly engaged and receptive to their messages. This is key if you want to achieve success as an influencer.
How To Work With A Product Or A Service To Promote
The best way to tell whether or not you’ll have success as an influencer is to partner with a product or a service that already has a large audience. This is because you’ll need to have a large audience to make it worth the effort for companies to partner with you. With that being said, here are a few tips for influencers who want to partner with a product or a service and grow their audience along with it:
Choose A Product Or A Service That Has Millions Of Users
If you want to work with a company to promote their product or service, then make sure that the audience you’re targeting is engaged with the brand and has nothing to do with your product or service. For example, if you’re promoting a weight loss drug, don’t choose an eco-friendly skincare line or a food company. Instead, partner with a sports team or an entertainment brand where your audience is already engaged and might be interested in your drug.
Do Your Research
When you partner with a company to promote their product or service, it’s important to do your research beforehand. This means that you should look into the company’s background, their product, and their social media presence. Ensure that you’re partnering with a reputable company that has a proven record of delivering on their promises. If the product has never been tested or reviewed by you or other sources, then it might be a good idea to skip out on the partnership. Similarly, if the company has a bad track record of listening to customers and addressing their needs, then it might be best to look elsewhere.
Avoid Getting Paid To Post
Another important thing to keep in mind when you work with a company to promote their product or service is that you’re not supposed to get paid to promote their product or service. This is called “pro-bono marketing” and it’s a common practice among influencers. Since your role is to drive organic traffic to their site, it’s important that you don’t receive any sort of financial compensation for doing so. You’ll simply need to cover your costs of travel and accommodation while engaging with the potential customers.
Create Great Content
In addition to choosing a product or a service with a large audience, you’ll also need to produce great content. This doesn’t necessarily mean that you have to become an expert in the field, but it does mean that you should put in the time to educate yourself on the topic and create content that is both informative and fun to read or watch. If you want to be seen as a go-to source for information on the topic, then you’ll need to consistently produce high-quality content that is both informative and entertaining. Since people already have so much content to choose from, make sure that your content stands out by being both unique and informative. In order to produce unique and high-quality content, you’ll need to do a lot of the following:
Interact With Other Industry Leaders
While you’re creating content, you’ll also need to be interacting with other industry leaders. Whether you’re commenting on their blogs or tweeting about their latest news article, make sure that you’re not spamming but that you’re actually contributing something valuable to the conversation. This will not only help you become more established as a thought leader in your industry but will also expose your audience to new ideas and ways of thinking about their topic. It’s a fantastic way to establish credibility with your audience while also increasing your knowledge on the topic.
Build An Email List
Another fantastic way to expand your influence and gain more credibility with your audience is to build an email list. The more individuals you can convince to join your list, the more you can market to them via email marketing. Not only does this allow you to stay in touch with your audience even when they’re not necessarily reading your content but it also means that you can continue to offer value to them through new and innovative ways of reaching out. You can use your email list to promote upcoming events, sell tickets to special promotions, or simply send out occasional emails to keep your audience informed of the latest news and developments in your industry. The key is to find a way to provide value to your audience every single time you interact with them.