How to Create a Successful Online Marketing Strategy

In today’s world, the lines between offline and online marketing are blurred. Offline marketers now have the ability to target customers with ads while they’re online, and online marketers have the opportunity to convert potential customers into live offers and grow their businesses.

Since the very beginning of marketing, strategizing and preparing campaigns have been crucial to a business’ success. Today, with the power of digital marketing and SEO, the game has changed.

Importance Of A Marketing Strategy

A successful online marketing strategy will serve as a roadmap to guide your decisions and measure your progress. Developing a clear strategy will improve the chances of your campaign being successful and help you avoid unnecessary struggles. As a business owner, it’s important to stick to the plan and be consistent.

A marketing strategy can help you decide what platforms and channels you’ll use to reach your customer base. Reviewing your strategy every few months is a good idea to ensure you’re staying on track.

The Main Stages Of A Marketing Strategy

A successful marketing strategy will typically include these stages:

  • Product research
  • Market analysis
  • Target Group Research
  • Channel Analysis
  • Advertising&Marketing Budget Allocation

During the product research stage, you’ll want to familiarize yourself with the marketplace and possible competitors. You can use various tools to aid in this stage including but not limited to:

  • Google Trends
  • Web Analytics
  • SWOT Analysis
  • Pricing Analysis
  • Market Share Analysis
  • Competitor Analysis
  • Social Media Analysis

During the market analysis stage, you’ll want to understand the size of your audience and how you can utilize online marketing and social media to reach them. To achieve this, you can use tools such as:

  • Google Trends
  • Web Analytics
  • SWOT Analysis
  • Pricing Analysis
  • Market Share Analysis
  • Competitor Analysis
  • Social Media Analysis

During the target group research stage, you’ll want to decide which group of people you’ll aim your adverts at. This will help you choose the right platform (if you choose to use one) and design the right adverts to reach your target audience. You can use tools such as:

  • Google Trends
  • Web Analytics
  • SWOT Analysis
  • Pricing Analysis
  • Market Share Analysis
  • Competitor Analysis
  • Social Media Analysis

Once you’ve decided which group you’ll target, you can move onto the next stage. During the channel analysis stage, you’ll want to decide which channels (e.g., social media, radio, or TV) will be the best fit for your advertisement.

This stage is crucial because it will determine how you’ll reach your audience. Once you’ve picked your channels, you can begin planning your advertisement strategy. Here, you can use tools like:

  • Google Trends
  • Web Analytics
  • SWOT Analysis
  • Pricing Analysis
  • Market Share Analysis
  • Competitor Analysis
  • Social Media Analysis

During the advertising and marketing budget allocation stage, you’ll want to decide how much you’re willing to spend on each channel. Once you’ve set the initial budget, it’s time to move onto the next stage. During the implementation stage, you’ll want to use the data you’ve collected to track the success of your strategy. Here, you can use tools such as:

  • Web Analytics
  • Google Trends
  • SWOT Analysis
  • Pricing Analysis
  • Market Share Analysis
  • Competitor Analysis
  • Social Media Analysis

As you can see, at each stage of the strategy development process, you’ll want to make use of various tools. Having access to all of this data will prove to be immensely useful when devising a new strategy.

How To Create A Successful Online Marketing Strategy

To create a successful online marketing strategy, you must be committed to finding the right answers. Since the lines between offline and online marketing are blurred, you’ll have to do a little bit of researching on your own before you sit down with your team to map out a plan. Here’s a step-by-step guide to creating a successful online marketing strategy:

  • Step one
  • Choose A Platform
  • Decide On The Key Product
  • Create A Product Launch Plan
  • Step two
  • Positioning
  • Find Your Key Audience
  • Develop A Platform For Reach
  • Step three
  • Plan Your Content
  • Develop An Social Media Strategy
  • Step four
  • Measure & Analyze Your Progress

Choosing The Right Platform

One of the most crucial decisions you’ll need to make when creating a successful online marketing strategy is choosing the right platform. Since you’ll have to reach a broad audience, you can use various platforms to do so including but not limited to:

  • YouTube
  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Medium
  • Reddit

It’s important to find the right balance between usability and engagement when selecting a social media platform. You want your audience to feel compelled to visit your page and engage with you, but you also don’t want to alienate them by making the site excessively difficult to navigate. This is where user experience (UX) comes in. You can use various tools like Google Analytics to measure the success of your social media platforms. For example, if you notice your videos are performing well and receiving a lot of engagement, you may want to consider using YouTube as your primary platform. Even though it’s the simplest one out of the five platforms mentioned above, YouTube still allows for a variety of advertising products. You’ll also want to make sure that the people you choose to follow on your channels are authorities in their field. As you’re building your audience, you can use various tools to track their activity across various platforms. You can also use niche social media monitoring tools to track the content of people you’re interested in following. Doing this can help you find new topics for your content to talk about.

Deciding On The Key Product

As we mentioned above, the lines between offline and online marketing are blurred. That means that your product can be discovered, researched, and purchased online – even if it’s not advertised. So, it’s important to consider your product’s key competitive traits as well as its distinguishing features when deciding what to promote.

For example, if you’re creating an e-learning platform and your primary competitive traits are “customer support” and “security,” you may want to promote yourself as a company that provides excellent customer support and secures customers’ personal information. To further drive traffic to your site, you may want to consider using keywords in your product’s brand name.

Creating A Product Launch Plan

One of the first things you’ll want to do when creating a successful online marketing strategy is to create a product launch plan. This plan will consist of various items including the following: