If you’re reading this, I assume you’re already aware of the numerous benefits of a healthy, organic diet. What you may not be so aware of is just how much of an impact nutrition can have on your marketing success. Let’s examine the role nutrition plays in your online marketing strategy, and how you can use this information to your advantage.
Role Of Nutrition In Building A Brand
In today’s world, consumers have greater access to information than at any other point in history. Thanks to the internet, social media, and text messaging, consumers have the opportunity to learn about your brand, read online reviews, and form their own opinions about your product or service.
If you’re reading this, it’s quite possible that you’re already operating a reputable brand. However, even well-established brands need to consistently monitor and update their marketing materials to ensure that they’re engaging with their audience and promoting their brand effectively.
One important way to do this is to examine the role nutrition can play. In the simplest terms, nutrition is the food your body needs to function properly. This includes vitamins, minerals, and fats in sufficient quantities. When these components are combined in the right proportions, they form a strong base for health and proper functioning.
Too often, companies get so focused on tactics and strategies that they forget to look at the big picture. They become so absorbed in what they’re doing that they lose sight of why they’re there in the first place. Marketing, especially online marketing, can be a complex and overwhelming field, but overlooking the importance of nutrition is a sure route to disaster.
If you want to build a strong brand, you must start from the ground up. This means developing a clear understanding of what your customers want, need, and expect from your brand. To achieve this, you must examine the role nutrition plays in their lives and the function your brand is meant to serve. Only then can you determine what will make your product or service more appealing to your target audience.
Why Are Customers Reducing Their Sugar Intake?
People are getting sick and tired of being sick and tired, at least that’s what they’re telling us. Thanks to the ongoing pandemic, people have more time on their hands. This has given rise to a consumer trend that’s been years in the making – reducing their sugar intake.
Sugar, or sucrose as it’s more accurately known, is a type of carbohydrate that your body converts into energy. This form of carbohydrate has been linked to numerous health problems. While there are exceptions, the majority of sugar consumed is found in processed foods and drinks. The problem is that refined sugars are quickly absorbed into the bloodstream and then delivered to areas of the brain that control judgment, decision making, and motivation. This can lead to increased food cravings and a diminished ability to make healthy choices. For these reasons, many people are reducing their sugar intake.
However, while your product may be healthy and organic, your marketing may not be. This is why it’s important to ensure that the images you’re using to promote your product are of the highest quality. As much as possible, you don’t want to give the impression that what you are advertising is anything but the best.
If you’re wondering how to correctly source food photos for your blog posts, you’ve come to the right place. We’ll teach you the best techniques for taking and editing food photos so you can represent your products in the most effective manner. Along with gaining the proper nutrition information for your audience, you’ll also be improving your photography skills. So, let’s get started.
How To Take The Perfect Food Photo
To create the perfect food photo, you must have a clear picture in mind. To achieve this, you must consider a number of important factors. These include but are not limited to:
- the background – is there something in the background that you don’t want to show? Maybe there’s a recipe you don’t want people to steal?
- the lighting – this is often referred to as the “Golden Hour”. During this time span, you’ll want to have a nicely-balanced combination of light and dark. Otherwise, you may end up with a completely unnatural looking photo.
- the angle you’re standing at – this will determine how much weight you appear to be carrying. If you’re standing on an even surface, your body will likely appear to be thinner than it actually is. However, if you’re standing on an uneven surface, like a kitchen island or a dining table, you’ll appear to be more overweight. So, make sure your feet are either on a stool or a box so you appear to be standing on even ground.
- the outfit – are you wearing something that makes you look the part? If so, great! You’re all set! If not, you may want to consider changing outfits or using a different one. This will depend on your product but, for the most part, you’ll want to choose a simple and plain outfit that won’t distract from the food. Your clothing choice should match or complement your blog’s or website’s theme.
- the plate you’re serving the food on – this will determine how much you want to showcase. Remember, the goal is to showcase the food itself without any excess or unnecessary items around it. For instance, if you’re serving chicken, you don’t want to put the salad on the same plate. For something simpler, like cookies, you can place one on a small plate and put the other on a larger one. This will make the photo more interesting and provide a better contrast in size. It’s always better to have a variety of plates to choose from. If you don’t have many, you can always resort to cardboard.
- the spices – have you chosen the right ones to go with your meal? Do you need to adjust the recipe a little bit? If so, great! But, if not, you may want to reconsider. This aspect alone can make or break a recipe. So, make sure you have the appropriate spices before starting to cook. Not only will they make your dish taste that much better, but you’ll also be able to tell how each and every spice is meant to be used.
- the food itself – is this the kind of food you want to showcase? Are you serving a chocolate cake or a vegetable stew? Be realistic about what you’re serving. As much as possible, you don’t want to overwhelm your audience with choices. If you’re serving a chocolate cake, make sure it’s the best-selling and most popular one on your blog. People love a good chocolate cake. So, if you’re lucky, you may be able to get away with serving a chocolate cake in every recipe. But, if this is a once-in-a-while treat, go for it! Just make sure you don’t go overboard. Your customers will thank you for keeping things simple.
There, now you have a basic idea of what you should keep in mind when taking a food photo. This will not only help you take the best possible picture, but it will also allow you to be a lot more creative when it comes to using the food for marketing purposes.
The Most Influential Ingredient In Your Product
The role nutrition plays in your product can be quite influential, especially in the case of food products. For instance, if you’re making a skin care product and one of the ingredients is vitamin E, your product’s effectiveness will depend largely on the vitamin E’s contribution to the overall formula. Similarly, certain minerals like iron and zinc are essential to making an effective vaccine. So, if you’re trying to develop a drug or vaccine, you may need to source these minerals from external sources and add them to your base product. In these types of cases, your food’s role can be quite crucial. However, not all products will be so lucky. If you’re making an energy drink and the only role nutrition plays is in providing caffeine, you may find that it doesn’t have much impact on the final product. It is crucial to find out what your product’s “ingredients” are and what their respective roles are before you start experimenting. This will help you find the right nutrients and avoid oversaturation. In the end, you don’t want your customers getting sick from drinking too much of your product.
The Difference In Quality
When we think about food and drink, we usually think about the end result. We judge a mango on its looks and we judge a glass of wine based on its color. However, there’s a large difference in quality between these two items. The same goes for most foods. The way they’re grown, the way they’re harvested, and the way they’re transported all have a significant impact on the overall quality. This is why you need to be sure that the food you’re using is of good quality. Otherwise, all of your hard work will be for nothing.