In the online world, the phrase ‘new product’ can mean a lot of things. It can be a completely new website, an app, a software update, or even an entirely different product – like a physical product like an e-book or a CD etc.
If your product is new, especially if it’s been a while since your last product, then it can be tricky to figure out how to market it to people. You’ll need to find out what they want and need in your niche, and then find the right channel to get it to them.
Here are some of the best ways to market your new product online, as discovered by myself (Tiago Oliveira) and the Gigster team.
1. Product Review Blogging
There are hundreds of product review blogs online, which will happily review and critique your new product. For example, if you release a brand new fitness app, then you could review various types of fitness apps, comparing them to each other and providing advice on which one is best suited for which users.
Why should you do this? Well, if you’re passionate about fitness, then you could become extremely knowledgeable about the subject, and people will naturally trust your opinion. Additionally, if you have an informational product like an e-book or a how-to-guide, then product reviews will be the best way to get your content found by the right audience.
2. Content Production For Organic Search
As your product becomes more established, you’ll want to start producing content for the various platforms to better engage with your audience and prove to Google that you’re an expert in your niche.
The most effective way to do this is through authoritative content. That is, content that is designed to provide the right information to your target audience. If you’re producing blog posts for the sake of SEO, then you’ll want to focus on providing valuable information in each and every one of them. An SEO content strategy can help you figure out exactly what type of content attracts traffic and converts customers. Additionally, you can use Google Analytics to track the effectiveness of your content. This way, you’ll know what type of content performs best, and you can continue to produce more of that type of content.
3. Podcasting
The world of podcasting is absolutely massive, and it’s continually growing. If you’ve never done one, then it’s worth checking out to see what all the fuss is about. Podcasts are simply audio files that are usually between three and ten minutes in length. While they can be about any topic, most podcasts are designed to be educational and entertaining. Additionally, many podcasts release weekly or monthly challenge calls where contestants have to answer questions about a particular topic. This format creates a bit of a ‘reality show’ atmosphere, which many people enjoy.
4. Video Marketing
Creating and distributing video content is becoming a lot easier thanks to platforms like YouTube and Twitch. These are all video sharing sites where you can post and stream live video content. If you’ve got something to say, then the best way to get it across to the right audience is through video content.
Since there is essentially no cost to producing and sharing videos on these platforms, it’s no surprise that many companies are starting to utilize them as a marketing tool. With live video, viewers can see you speaking live, making you seem more approachable, and creating a better connection between you and the audience. Additionally, customers can see you demonstrating how the product works in real life, making it easier for them to understand. Just remember: viewers can leave at any time, so make sure you’re prepared to answer any questions they may have about your product. Additionally, try to keep the video under ten minutes to ensure you have enough content to satisfy your audience.
5. Email Marketing
As we already mentioned above, the cost of producing and distributing video content is relatively low. The same cannot be said for printed material and other channeled content. This is where email marketing comes in. If you’ve got a newsletter or email list, then you can use this to send out regular newsletters with updated information about your product. You can do this manually or you can use a tool like Mailchimp, which can automatically send out a newsletter every week, or every month, depending on how you want it to appear.
The nice thing about email marketing is that you don’t need to rely on traditional platforms like social media to gain traction. Since everyone has a device capable of sending and receiving emails, then you can be sure your message will reach the right audience.
How to Market Your New Product Online (In Amsterdam)
There are five tips that I (Tiago Oliveira) and the Gigster team have used to successfully market our new product in Amsterdam. We will discuss each one of these tips in more detail below.
1. Product Hunt
Product hunt is a website that specializes in discovering new products and giving them the publicity they need to succeed. The best part of the site is that it gives you feedback on how to improve your product, as well as connects you with people who can help you with your venture. Essentially, this is a place where you can find and connect with people who share your excitement about your product.
One of the things that makes Product Hunt different from other similar websites is that it gives you quick and easy access to all the necessary information about your product. For example, if you check the Show tag on the main menu, then you’ll be able to see all the products currently being looked at on the platform. This includes videos, blogs, and any other content that has to do with digital marketing.
2. Social Media
If you’ve got an existing social media following, then you can use this to your advantage. Post regularly on social media and interact with your audience. This will help you establish yourself as an authoritative voice in your niche, as well as give you the opportunity to engage with your audience about content that is relevant to them.
If you want to succeed in Amsterdam, then you need to learn how to utilize social media effectively. The key is to figure out which platforms your target audience is using and to position yourself as an expert in your field.
3. Content Curation
If you’re regularly publishing content on social media, then it’s time to step back and consider what type of content is performing best. You can use tools like Google Trends to easily find the popularity of specific topics. Additionally, you can use tools like Storge to discover the most influential content creators in your niche. This will help you figure out what type of content to produce to ensure that your audience knows who you are and what you offer.
4. Influencer And Brand Partnership Marketing
If you can get an influencer to endorse your product, then this can be extremely valuable. Not only will they put your product in their videos and blogs, but they’ll also promote your product on social media, increasing the chances of someone discovering your product. Additionally, brand partnership marketing is when a company partners with a popular brand to integrate their products into the brand’s messaging and marketing material.
The best part about influencer and brand partnership marketing is that it takes less active participation from you. You’ll simply need to find a high-profile individual or brand in your niche and then reach out to them to discuss potential collaborations. You’ll need to make sure you have a win-win situation where both you and the influencer gain from the partnership.
5. Online Forums & Q&A Sites
Online forums and Q&A sites are wonderful places to create and distribute content. Not only do they allow you to easily engage with your audience, but they also give you the opportunity to become an authoritative voice in your niche. On these types of platforms, you can ask and answer questions about your product, giving you a chance to educate people while also establishing yourself as an expert in your field.
As you can see, there are many ways to market your new product online. In fact, there are probably even more tactics than the ones mentioned here. However, what these five tips reveal is that, as a new product owner, you don’t need to be limited by traditional advertising platforms. Instead, you can use the internet and digital media to your advantage to find your audience, tell them about your product, and convert them into fans and customers.