Sri Lanka is a gorgeous island in the Indian Ocean. With its lush green mountains and tropical climate, it truly is an oasis. If you are visiting the country or plan on moving there any time soon, then you will want to visit and experience the beauty for yourself. One big issue, however, is that the economy is not doing well and it gets pretty expensive to live there. Thus, if you are looking for work, then you might find it pretty difficult to find a job. This is why marketing is so important. If you want to live in a place where people are interested in your product or service, then you need to market it effectively. In this article, you’re going to discover some essential tips on how to market a website in Sri Lanka.
It might seem obvious, but you need to find a niche in which you can be passionate about. If you are fortunate enough to have a good job, then you can use your free time to explore the country and find inspiration for your next marketing plan or campaign. Do you have a specific niche market that you are interested in? Are you looking for ways to grow your business in Sri Lanka? Perhaps you are an entrepreneur who wants to establish a brand or maybe you have an invention that you want to bring to market. No matter what you are looking for, you can find inspiration in a variety of places. If you want to find out more, then just explore the country and you will likely find many opportunities and inspiration for marketing.
The Importance Of Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of enhancing the visibility of a website or blog in search engines like Google. If you are looking for a way to market your website or blog in Sri Lanka, then SEO is the essential first step you need to take. Why? Well, just imagine you are searching for “Sri Lanka hotels” on Google. Chances are you will see a variety of hotel websites and maybe a few blogs from travelers who have recently visited the country. Now, if you want to stand out among the competition, then you need to seriously consider doing the following:
- Attracting, engaging and ultimately converting profitable leads into paying customers by implementing a strategic marketing plan
- Designing user-friendly websites that are compatible with all devices (mobile, tablet, and desktop)
- Developing engaging content that will keep users coming back for more
- Maximizing SEO by ensuring your web content is error-free, well-coded, and thoroughly optimized for keywords
- Monitoring and measuring the performance of your website or blog (e.g., traffic, leads, and conversions)
Doing business in Sri Lanka? Wondering how to market your website or blog in the country? Don’t worry, we have you covered. In this article, you’re going to discover some essential tips on how to market a website in Sri Lanka. Let’s get started.
Localize Your Website
If you are a visitor to Sri Lanka, then you will surely have noticed that even though the country is pretty small, it has a variety of nationalities. Thus, you will want to make sure that your website is locally relevant to as many people as possible. To do this, you need to make sure that all of your content is available in both English and in the native Sinhala language. This is important because a large portion of the population in Sri Lanka does not speak English. Having said that, you should still aim to have a significant amount of content on your website, as it might take some time for users to find what they’re looking for in the local language. Furthermore, if you want to be found when people are searching for local businesses, then you will need to consider doing the following:
- Choosing a business-relevant domain name
- Setting up your business website in advance
- Rerouting your website to a local domain name (e.g., sri lanka.website.com)
- Adding your business to local directories
- Sending out press releases to local media
- Establishing and maintaining a social media presence
Research the Competition
Before you start doing anything else, it is essential that you do a little research on your competition. What do they offer? Where can I find their prices? You need to find all of this out before you start pitching your products or services to local businesses and organizations. Once you have a good idea of what you’re up against, you can start preparing your strategy for entering the local marketplace. Are you going to outspend them on marketing or will you put more effort into sales? What will drive your business decisions? The answers to these questions will determine how you will approach marketing and, more importantly, whether or not your efforts will pay off.
Use Local Experts
One way of ensuring that your website is locally relevant is to find local experts that can help with your marketing efforts. Rather than trying to do it all yourself, hire someone who is an expert in marketing locally. In most countries, you would find a marketing consultant who is familiar with the local market, and who can provide valuable input on your marketing strategy. In addition to this, you can also find online marketing experts who can help with SEO and digital marketing.
Dress To Impress
When you are trying to build a brand or business in a new country, then you will want to make sure that you dress the part. In other words, you will want to look like an expert in your industry. Therefore, if you are creating a brand for a company that makes shoes, then you will want to invest in a pair of classy shoes. Of course, this depends on your budget, but nonetheless, you should dress the part. In most cases, the outfit for businessmen will be a suit and tie, but it really depends on the climate and season. Never show up to a business appointment looking sloppy, especially if you are trying to impress the important people in the company (e.g., CEO, CFO, COO).
Use Search Engine Optimization (SEO)
Did you know that more than 80% of Google’s revenue comes from online shopping? Even if you don’t sell your products online, you can still promote yourself and your products through SEO.
If you want to be found when people are searching for your product or service, then you need to make sure that your website is optimized for search engines like Google. How? Well, you can start by getting your website reviewed by major search engines like Google and Bing. Once this is done, you can submit the website to be indexed by the search engines. Alternatively, you can use specialized software to do this for you. The process of getting your site reviewed and indexed by major search engines is called “optimization”. Don’t worry, it’s not going to hurt your site. In fact, it’s going to make it much more attractive to Google and other search engines.
Get A Website Developer
If you are looking for someone to help with the technical side of building a website, then you can find a professional web developer who can help you get up and running quickly. Most likely, you will end up outsourcing the work to a reputable company that offers this service, but if you want to do it yourself, then you can certainly learn the technical aspects.
Attracting, Engaging, And Ultimately, Converting Leads Into Customers
Marketing is more than just about putting up a website and hoping people find you. Although this might be the case for smaller businesses, if you want to grow your business and stand out among the competition, then you need to embrace a more holistic approach to marketing. Essentially, you will want to attract, engage, and ultimately convert profitable leads into paying customers by implementing a strategic marketing plan.
What does this mean? Well, it means that you will want to research your competition, find your customers (existing and potential), and figure out what will make your difference. Too often, business owners get caught up in the day-to-day operations of their company and forget about marketing. They focus on sales and try to figure out ways to make more money rather than grow their business. This is a mistake. You need to remember that marketing is about building a brand and finding ways to make your company stand out among the competition. This means that you will need to attract, engage, and ultimately convert profitable leads into paying customers by implementing a strategic marketing plan.