An online marketing specialist analyzes data gathered from online sources to determine the most effective marketing approaches for a given product or service.
While most marketing specialists work for large companies, there is a whole other world of opportunity available for those who want to develop their skills and start their own business. In this article, we’ll discuss what makes up an excellent online marketing specialist and which career path will suit you best.
Before you can start your own business as an online marketing specialist, you will need to complete a bachelor’s degree in marketing or a related field. You can get a head start by earning a bachelor’s degree in business administration with a concentration in marketing.
It’s also important to have a good understanding of Internet marketing, e-commerce, search engine optimization, and social media marketing. A minor in computer science is also helpful, as you will need the basics to analyze data and set up marketing campaigns.
To begin your career in online marketing, you will need to complete a certification or a diploma in marketing analytics. This is the quantitative analysis of market information to establish trends and make predictions about future performance.
Even experienced marketers can learn new things. As a new graduate, you will have plenty of opportunity to learn from seasoned marketers.
Once you complete your bachelor’s degree in business administration or marketing, you can enter the field and start your career as an online marketing specialist. One of the first responsibilities you will need to complete is marketing research.
Marketing research is the systematic study of buyer behavior, market trends, and the effectiveness of marketing campaigns. The goal of marketing research is to provide marketing decision-makers with the information they need to make sound strategic decisions.
To become an excellent market researcher, you will need to have a strong background in quantitative analysis and statistics. You can either choose to specialize in healthcare or consumer products, two of the biggest industries in marketing research. You will also need to have a good understanding of marketing theory and be able to apply it to real-life scenario analysis. Finally, you should have the technical ability to conduct research online, using various tools like Google Analytics and SEMrush.
After you’re done with marketing research, you will be ready to enter the field of marketing intelligence. Marketing intelligence combines sales data with analysis of marketing activities and consumer behavior to provide marketing decision-makers with actionable insights into marketing performance.
As a market research and marketing intelligence specialist, your primary job will be to study products and marketing campaigns, identify strengths and weaknesses, and suggest changes to improve performance.
You can get a job in marketing research and marketing intelligence with one of the top ten Internet marketing companies. You will have the opportunity to specialize in digital marketing, mobile marketing, email marketing, or social media marketing.
If you’re looking for exposure to various industries and lots of job opportunities, a marketing career may be the right choice for you. Just keep in mind that the competition in the industry is fierce, especially since marketing salaries can vary from $60,000 to $90,000 annually, with experienced professionals commanding higher salaries.
Digital Marketing Specialties
If you’re looking for a specialty in digital marketing, you will need to decide between search engine optimization and digital marketing. With SEO, you will work with webmasters and content creators to improve their websites’ organic search rankings in Google.
On the other hand, digital marketing is a catch-all term for the various techniques used to promote products and services on different platforms—such as Facebook, Instagram, YouTube, and Snapchat—to consumers.
As a digital marketer, you will work with clients to develop strategies and tactics to increase their online presence and drive targeted traffic to their websites. You will also need to be familiar with SEO, PPC (pay-per-click), and display advertising in order to be successful.
If you are looking for a specialty in analytics, you can go two ways: You can either become an expert in Google Analytics, or you can specialize in marketing analytics. Marketing analytics specialists track the performance of marketing campaigns and strategies and present the data in easy-to-understand charts and graphs.
Expertise in Google Analytics is widespread, and many marketing analytics jobs can be found online. Since the field is extremely technical, you should expect to command a higher salary than usual if you decide to pursue this career path. Just keep in mind that you will need a lot of training and experience before you can start your own business as a marketing analytics specialist.
Social Media Marketing Specialties
If you’re looking for a specialty in social media marketing, you can become an expert in Google AdWords, Facebook Ads, or Instagram Ads. With the right training and education, you can become an expert in all three platforms.
You will conduct marketing research, analyze traffic, and write ad copy for online ads. You will also create ads, monitor their performance, and optimize bid strategies to increase ROI (return on investment).
If you decide to specialize in social media marketing, you will need to have a good understanding of the psychology of social media use as well as traditional marketing. You can take your pick from hundreds of social media marketing jobs, from in-house positions at large companies to freelancing opportunities. Just make sure you have a good grasp of the technical side of social media platforms like Facebook and Instagram, as well as the various tools used in social media marketing (SMM).
Whether you specialize in SEO, analytics, or social media marketing, you will need to have a sound understanding of the following topics: