When it comes to marketing, many businesses believe that they need to go big or go home. However, this couldn’t be further from the truth. In fact, with the right marketing automation solution, you can successfully market your business from anywhere.
The only problem is that there are so many different solutions out there that it’s difficult to know which one is best for your business. This is where things get complicated.
Fortunately, our experts have compiled a guide to help you understand and choose the right marketing automation solution for your business. Below, you’ll discover the main points of the article.
Looking for ways to grow your business? You’ve come to the right place. Below, you’ll discover five takeaways that you need to keep in mind when choosing a marketing automation solution.
1. Features Matter
Even though you may have heard this a million times, it’s still important to note: features matter. To ensure that you get the most out of your marketing automation tool, you need to ensure that it has the features that you need. If you run a B2B business, then you’ll want to make sure that your solution has the features needed to manage your large number of leads. On the other hand, a consumer-focused business may only need a simpler, less sophisticated solution.
2. Versatility Is Key
No matter what type of business you run, you’ll eventually need to integrate your marketing automation tool with third-party systems and software. To ensure that this happens seamlessly, you’ll want to make sure that your solution is flexible enough to integrate with the various software and systems that you may need to use. Additionally, make sure that it’s easy to use so that anyone can easily understand how to implement it into their workflow. Finally, be sure to read reviews before purchasing a product since this may help you determine whether or not the product is right for your business.
3. Functional Testing Is Essential
As you learned in the previous point, your marketing automation tool will depend on various third-party systems and software to be successful. To ensure that these connections are functional and can be used effectively, you’ll want to make sure that your team has the ability to test the integration before going live. This type of testing will help you determine whether or not the connections between your software and other systems are working properly. To further improve your chances of a successful launch, you may want to consider purchasing a software testing service so that they can test your integration before you go live. If you run a small business, you may not have the budget for this so you’ll have to rely on yourself or on friends and family to test the software before going live.
4. Customization Is Essential
No two businesses are ever going to need the same type of marketing automation solution. This is why it’s important to consider customizing your tool according to your specific needs. To start, you may want to consider purchasing the basic version of the tool since this will give you the ability to fully customize it to your liking. If you’re looking for a completely stock tool, then you may want to consider purchasing one of the ready-to-use solutions since this will save you a lot of time.
5. Consider All The Options
Now that you’re completely equipped with the basics of marketing automation, it’s time to choose which solution to purchase. This is where things get complicated because there are a lot of different options out there. To help you make the right choice, we’ve compiled a list of everything to consider before purchasing a marketing automation solution.
Types Of Solutions
Depending on your needs, you may want to consider one of the following types of solutions:
- SaaS (Software as a Service)
- PaaS (Platform as a Service)
- IaaS (Infrastructure as a Service)
- DaaS (Data as a Service)
- Pelican Mailer
Each of these options will have its perks and disadvantages. Below, you’ll discover the differences between them so that you can choose the one that’s best suited for your needs.
1. SaaS (Software as a Service)
SaaS or Software as a Service is a type of solution where the software itself is hosted on a remote server and accessed via the web. As the name suggests, this is essentially the same as having a software application on your computer, except that instead of installing the software locally, you’ll need to log into your account and download the latest version of the application whenever you need it. When you log back in, your software will be upgraded and will be ready to use.
SaaS is arguably the most popular type of marketing automation solution since it’s extremely easy to use. To put it simply, you’ll download a website that acts as a dashboard, where you can view all of your marketing activities and performance across different channels. From there, you can simply log in and begin using the software. You don’t need any training since it’s easy to learn curve.
The major downside to SaaS is that because it’s a remote service, you’ll need to have an internet connection to use it. Thus, if you’re offline, you’ll have to find a way to make the software work for you. Another downside is that because it’s a hosted service, you’ll need to consider the security of your data. Any hacker who breaks into the server and gains access to your personal information could potentially harm your business. Last but not least, because it’s a cloud-based service, you’ll need to consider whether or not you want your data stored abroad should the company that hosts the service decide to shut down or relocate.
Summing up, when it comes to SaaS, you get what you pay for. The basic version is free, but you’ll need to upgrade to a premium account in order to utilize some of the features. In our experience, the best plan for SaaS is Monthly.
2. PaaS (Platform as a Service)
PaaS or Platform as a Service is a type of solution where the software itself is installed on your computer and allows you to publish and run web applications on the back end. Thus, the software provides a development platform that you can use to build your own applications. Once you have your application up and running, you can then publish it so that other users can access it via the internet.
The advantage of PaaS is that you don’t need to worry about hosting or maintaining a server. This could be a costly and time-consuming process. Moreover, with PaaS, you don’t need to have an internet connection in order to use the software. This could be a major boon for individuals who don’t have internet access at home, employees who work remotely, or those who are traveling internationally and want to keep in touch with friends and family.
The major downside to PaaS is that because it’s a computer-based service, you’ll need to have technical skills in order to use it effectively. Last but not least, you’ll need to consider the security of your data. As we’ve established, computers are vulnerable to hackers and digital thieves. Thus, you’ll need to take special precautions whenever you use a computerized service.
Summing up, if your business doesn’t require a lot of complex features and you don’t need to be online all the time, then PaaS could be the ideal solution for you.
3. IaaS (Infrastructure as a Service)
IaaS or Infrastructure as a Service is a type of solution where the software provides you with the tools to host and run your applications on a remote server. Thus, IaaS is basically a cloud-based service that provides you with the computing resources you need in order to run your business.
The advantage of IaaS is that you don’t need to worry about purchasing and maintaining your own server. Instead, you’ll simply need to focus on building your application and marketing your business. Once your application is live, you can scale it as needed. This could be a major cost-saving measure for any business.