The role of an online marketer is evolving. Back in the day, you would simply need to build websites and maybe set up a small email campaign. But, in today’s world, you need to be an expert in marketing analytics, digital marketing, search engine optimization, social media, and more.
If you’re looking for a career transitioning from a 9 to 5 corporate job to a freelance role, then you’ve come to the right place. In this article, we’ll discuss how to become an online marketing specialist, how to earn more money as an online marketer, and what specialties you should learn along the way.
What Is Online Marketing?
From a marketing perspective, online marketing is the practice of marketing products and services using digital technology. It basically means marketing stuff like digital marketing, SEO, content marketing, email marketing, and social media.
These are all marketing functions that can be performed online. So, if you can use a computer, you can perform online marketing. It’s basically the practice of marketing stuff electronically.
In the past, you would perform these functions by setting up email campaigns, managing social media accounts, and measuring website metrics. But, today, these tasks are typically performed by software applications, which manage all the technical aspects of your marketing campaigns for you. And that’s one of the reasons why you need to learn how to use them effectively if you want to continue earning as an online marketer.
Why Should You Learn SEO?
Search engine optimization, or SEO, is very important for any marketer, but especially for online marketers. The primary purpose of SEO is to optimize your content so that it appears in the search results for relevant keywords. For example, if you’re a real estate agent and you want to market yourself as someone who can optimize a real estate firm’s website for high-quality, long-tail keywords such as “Los Angeles realtors,” “mortgage brokers in Los Angeles,” and “Los Angeles real estate lawyer,” you would need to perform search engine optimization on your own personal website.
Your SEO strategy should be well-thought-out and implemented with the help of a reputable SEO company. Otherwise, you could end up with substandard results, which could damage your business’s reputation. You should learn how to do SEO because it’s a constant stream of unpaid, freelance work that could potentially become a full-time job.
Why Should You Learn Digital Marketing?
As a digital marketer, you will learn to market products and services in a digital world. This means using online techniques to attract, engage, and convert people to buy your products or services. It can be anything from email marketing to SEO to social media marketing or content marketing.
You will learn to implement and measure the effectiveness of each of these digital marketing campaigns. So, if you’re looking for a marketing job, you can get an idea of what digital marketing is and how to perform the functions of a digital marketer.
Why Should You Learn Content Marketing?
Content marketing is all about creating and distributing high-quality, valuable content to attract, engage, and convert customers to purchase your products or services. In other words, you are creating marketing content to support your business. Your content can be in any format, including videos, blogs, webinars, etc.
Creating engaging content that will attract and retain customers is a major key to boosting your income as an online marketer. You should learn content marketing because it’s a steady source of income that can be built on over time. You will learn how to come up with ideas for content that can be used to create blog posts, eBooks, webinars, and more.
Why Should You Learn Email Marketing?
Email marketing is the act of sending marketing emails to customers with the aim of promoting a business or product. In other words, you are using email to send marketing messages to the people most likely to purchase your product or service.
Since its inception, email marketing has always been a profitable venture for business owners and freelancers, particularly those who specialize in marketing automation and email marketing software.
You should learn about email marketing because it’s always available and, in some cases, can be performed for free. So, if you’re looking for a way to make extra money, you can get started with email marketing.
Why Should You Learn Social Media Marketing?
While traditional marketing methods such as TV ads and billboards are still effective, particularly for large companies with huge budgets, the modern marketer has shifted to using online channels for promotion.
This means using digital technology to reach potential customers through social media platforms such as Facebook and Twitter.
You should learn social media marketing because it’s essential for marketing on a digital level. If you want to market your product or service online, you can’t do it without first getting into the habit of reaching out to potential customers through social media.
Specialties To Learn
Once you know what kind of online marketer you want to be, you can start narrowing down your specialties. Below are a few suggestions based on your interests.
Business owners and Entrepreneurs: If you’re looking to build a business, you need to understand how customers behave in the digital world. From the development of marketing concepts and strategies to SEO to content marketing and email marketing, you will learn a lot from each role. As an online marketer, you need to be able to implement everything related to marketing on a digital level. So, if you love to write and understand business, now is the time to dive in.
Content Writers: If you’re passionate about writing and storytelling, consider pursuing journalism as a specialty. You will learn a lot about SEO, pitching, and getting stories published. Plus, you can network with potential employers in the industry.
Search Engine Analysts: If you’re interested in analyzing the performance of keywords and the search results that pop up when people perform relevant searches, this is the specialty for you. You will learn a lot about digital marketing, SEO, and how to get the best results from your campaigns. To find a job in this area, you can head over to DMPipe for data entry-level jobs, or explore similar roles at SEOMoz or SEO Tools.
Anchor Text Optimizer: If you’re looking for a job that involves copywriting for websites, you can try your luck at Anchor Text Optimizer. Their mission is to make the world’s best copywriter available to businesses and marketers worldwide. You will learn a lot about SEO, writing compelling copy for websites, and structuring web content.
The above list of specialties is just a small fraction of the skills you will learn at Skillshare. It’s a place for individuals to learn from each other, as well as instructors from NYU, Columbia University, and the Massachusetts Institute of Technology. You can also explore additional specialties, including marketing management and analytics, research, and product management.
How To Earn More Money As An Online Marketing Specialist
Once you know what kind of specialized you want to be, you can start thinking about how to earn more as an online marketer. It all starts with search engine optimization (SEO), and a lot of it revolves around increasing your website’s exposure on search engine result pages (SERPs).
While you’re learning how to perform SEO, you will also be building your own personal website. On this site, you can put in the work to learn the various skills needed to become a digital marketer. And when you’re ready, you can list your services on sites like Upwork and freelancing platforms, such as Fiverr and Guru. In most cases, you can expect to earn between $100 and $500 per day.
Another way to make more money is to invest in a keyword-tracker tool like Google Keyword Planner. With this tool, you can enter your website’s URL and a few relevant keywords, and it will return a list of keywords that people are actually searching for.
For example, say you’re an architect and you want to become an online marketer. You can use Google Keyword Planner to enter your site’s URL, “architecture jobs,” and it will return a keyword list containing “architect, “architectural engineer,” and “design jobs.”