The field of online marketing is one of the most in-demand job sectors right now, and for good reason! More and more companies are realizing the power of this medium and how they can use it to reach out to their customers, gain new customers, and grow their business.
If you’re looking for a new career, you’ve probably asked yourself, “What is the average salary of an online marketer?” Let’s dive into that question a little bit.
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If we look at the most recent statistics from Indeed.com, we can see that the average salary for a remote marketing job is $64,000 per year. While this number may seem low, consider the fact that you could substantially increase your income through bonuses and additional equity in your company.
According to Glassdoor, the average salary for a similar position is $67,000 per year. While this figure is still pretty low, remember that you can significantly increase your income by moving around the country or the world. The farther you get from the equator, the more money you can make.
Why Should You Get into Marketing?
Now, let’s tackle the other side of the question: why should you get into marketing?
The short answer: money! The long answer: satisfaction. If you’ve ever wondered what is the difference between marketing and advertising, you’re in the right place. Simply put, marketing is the process of getting customers to buy your product or service, while advertising is the process of getting people to seek or obtain your product or service.
There are so many options in the field of online marketing. Once you have the basic understanding of marketing and advertising, you can specialize in social media marketing, content marketing, or analytics. You could also become a full-time marketer for a company and use your skills to grow their business.
You should definitely consider getting into the field of online marketing if money is no object and you want to work in an environment where you can grow and be creative. In fact, you can make significantly more money as an online marketer than you could as an advertiser.
The Average Salary of a Digital Marketing Specialist
It’s important to note that the average salary for a digital marketing specialist is not the same as the average salary for an online marketing specialist. While the former mainly focuses on website design and marketing for digital brands, the latter also takes into account the more specific sub-fields of SEO, social media marketing, and email marketing. Thus, if you’re looking to enter the field of online marketing, you should focus on specific skills like SEO, content marketing, or email marketing.
Indeed.com reports that the average salary for a specialist in SEO is $63,000 per year. This is significantly higher than the average salary for a digital marketer, which is only $64,000 per year. This is most likely due to the fact that SEO involves more technical and specific tasks, such as web content management and analysis.
As for the average salary for a content marketer, it is $67,000 per year on Indeed.com. This figure is also significantly higher than the average salary for a digital marketer. A content marketer typically engages with customers through written or spoken content, such as a blog post, a video, or a podcast episode. Thus, you can see that the average salary for a content marketer is mainly contingent on how much content they create and how fast they can create it!
The Evolution of Online Marketing
If you’re looking to get a sense of how much money you could potentially make and how your income could vary, it’s important to keep in mind the evolution of online marketing. With the rise of online marketplaces and social media, the field of online marketing has experienced a major paradigm shift.
Indeed.com reports that the average salary for a marketer in 1994 was only $27,000 per year. This compares to the annual average salary of $67,000 for a marketer in 2019.
If we compare this to the average salary of a remote marketing job mentioned above, we can see that the income for a marketer has increased by more than 300% in near-thirty years! This is undoubtedly a sign that the field of online marketing is becoming more in-demand and more companies are willing to pay competitive salaries to new hires.
Looking for more ways to make money? How about selling your photos on stock photography websites like Fotolia, where you can make money online by posting creative stock photo assignments. If you’re looking to become a full-time stock photographer, you can improve your odds of being assigned work by becoming a member of PicsArt, a stock photography website that specializes in creative imagery. You can also become a virtual assistant to online marketers and businesses, helping them to improve their conversion rates and grow their businesses.
If you’re looking for inspiration, take a look at how other people are making money online and what their earnings are. This will help you determine how you can potentially make money online and what your earning potential could be. Moreover, by knowing your market value, you’ll have a better idea of where you should be applying for jobs and how much you should be seeking in compensation.