If you’re a digital marketer who also does some copywriting and social media, you may be wondering if you should specialise in Italy or Germany. Both countries have a lot to offer as far as digital marketing opportunities go, so let’s take a look at the pros and the cons of working in either of these locations.
Pro: High Product Development
If you’ve been doing digital marketing for any length of time, you’ll know that product development is always a key consideration. The Italians call this ‘ricerca avanzata’ and it essentially means advanced research. This might include hitting the library and pouring through books on the subject or carrying out field research and experimentation.
You’ll have the opportunity to play with products and work with customers to see what works and what doesn’t. This is invaluable experience that will help you pinpoint product flaws before they’re released into the wild and fix them before anyone even knows they’re there.
In addition to this, you’ll have access to a lot of high quality products that you can use for experimentation. Since a lot of small businesses don’t have the financial resources to invest in lavish marketing campaigns, many companies opt to purchase cheap but quality products and use in-house resources to test marketing strategies. This is where the ‘ricerca avanzata’ in Italy or Germany comes in.
Con: Fewer Growing Pixels On The Horizon
As we’ve established, digital marketing is constantly evolving and changing, and along with it, so are the industry standards and the technologies that we use. One of the things that digital marketers have to watch out for is the ‘flat-to-shrinking’ trend.
This relates to the length of a typical content piece. Back in the day, you’d usually have a 600 word article before someone would start flagging it as ‘low content’. Nowadays, that number has dwindled and if you’re lucky enough to still have a 600 word piece published, you’ll probably get away with it.
However, if your article is 500 words or less, you’re better off avoiding the extra fluff. Your article doesn’t need to be perfect, but it should have enough content to hold an audience’s attention. Keep the focus on your main points and don’t risk losing readers by going on an extended tangent or using too many adjectives. You can always add more content to a post if you run into any obstacles. Sometimes, the best tactic is to split your article into several parts.
Pro: Great Cultural Diversity
If you’re an export, you’ll definitely want to consider moving to Germany or Italy for a few years. If you’re lucky enough to be born and raised in one of these countries, you’ll have the opportunity to experience a cultural side that is a little different from what you’re used to. Germany is famously known for its supportiveness to people of different nationalities and cultures, which makes for some truly unique experiences.
The cultural differences in Italy are also noteworthy. For example, the Dutch would usually bake a chocolate cake upon meeting someone for the first time, while the Italians would usually offer them a drink. This represents a difference in social norms that you may experience and it can be quite the entertaining conversation starter. Since a lot of people work remotely in these countries, you’ll have the opportunity to socialise with colleagues from all over the world. This is also one of the reasons why a lot of digital marketers choose to move abroad, so make sure you check out the opportunity.
Cons: Less Financial Resources
Since we’re on the topic of cost, let’s discuss another con that most people don’t consider. Moving to a country like Germany or Italy doesn’t come cheap. You’ll have to set yourself up with an allocation for living expenses and to cover the increasing cost of living in a foreign country. Naturally, you’ll want to make sure that you’re covered by a job, so that you’re not left vulnerable if you don’t have enough savings. This is why a lot of digital marketers opt for a remote position, so that they can have more flexibility and save up money for the down payment on a house or to cover relocation expenses. Since a lot of freelancers and virtual assistants work remotely, you’ll have the opportunity to work when and where you want, which is obviously favourable. You won’t have to deal with office politics nor will you have to get up early in the morning just to make sure that you don’t miss out on a deadline.
In summary, if you’re a digital marketer who also does some copywriting and social media, you may want to consider moving abroad for a few years. You won’t regret it, especially if you’re from the UK where the cost of living is high and the opportunities are limited. Overall, Germany and Italy offer some great opportunities for a digital marketer who is looking to advance their career and gain experience. Just make sure you’re prepared to settle for less financial rewards in the early stages of your career.