What Is the Role of an Online Marketing Specialist?

So you’re interested in a career in online marketing? Awesome! We’re in the same boat. It’s a great job field that is expanding constantly. There are a variety of jobs you can get, whether you’re looking for a career or just want to take a break from your 9-5. Here’s a quick look at what you should know and consider about this exciting field.

The Variety Of Jobs Available

If you’re looking for a career in digital marketing, you may be overwhelmed by the options available to you. While there is plenty of work in traditional marketing, online marketing is a bigger picture. You’ll be doing everything from driving traffic to websites to creating content to promoting products. Basically, you’ll be doing everything that goes into making a marketing plan work. There’s a lot of responsibility and flexibility in this role, which can make it a very attractive option for someone who values their career and life balance.

The Demand For Online Marketers

With every other field seeing a significant drop in demand, digital marketing is firmly establishing itself as a career option. According to Indeed, a job search engine that focuses on matching employers with job seekers, there were 129,500 unfilled marketing positions in North America as of April 2022. That’s probably due, in part, to the increasing popularity of online marketing as a whole and the variety of jobs available in the field. Not only is there a variety of jobs available but the pay is also relatively good. In fact, the median annual wage for a digital marketer is $72,800, which is higher than the national average.

The Growth Prospects Are Great

With so many positions available, it’s easy to see why someone would consider a career in digital marketing. The growth prospects are excellent, considering there were only 41,300 marketing positions available in 2021 and 40,700 in 2020. The Bureau of Labor Statistics projects that there will be about 46,500 job postings for marketers in 2022. That’s a lot of jobs, a lot of opportunity, and a lot of promising career paths for you to choose from if you’re looking to make a career change.

If you’re interested in a career in digital marketing, make sure to put yourself in the right mindset. You’ll need to decide what you want from the industry, whether you want to work for a small business or a multinational brand, and how you want to get there. Also, make sure you’re aware of the various responsibilities and requirements that come with the job. Then, utilize the resources available to you, whether it’s an accredited marketing program or an online marketplace where you can find the training and certifications you need to become a successful marketer.