How to Use Free Online Marketing Software for Small Businesses

If you’re looking for ways to market your small business without breaking the bank, check out these 11 free online marketing tools that can help get your word out there.

Live Chat

Live Chat allows you to have real-time conversations with potential customers via text messaging or email. Whether you’re answering questions about your products or services, or just want to engage with potential customers, live chat can be a useful tool. Plus, with the increasing prevalence of smartphone cameras and the decreasing emphasis on face-to-face interactions, live chat provides a potential engagement alternative for busy customers.

Chadwick Martinich, marketing manager of Ensighten, a marketing agency that builds brands and educates consumers, says live chat is a great fit for small businesses because it can be implemented relatively easily and doesn’t require a lot of resources to make it work.

Video

Video can be a great way to connect with potential customers and show them your product or service in a new light. It can also be used to explain features or advantages of your product or service. If you’re an entrepreneur who’s built a business around a product or innovation, explain in video how your product or service works and what sets it aside from competitors.

Videos can be used to supplement other forms of marketing, especially when used in conjunction with social media.

Voice Mail

Voice Mail is essentially a recording service that allows you to leave a message for customers to call you back. It’s free, so there’s no risk of losing a sale by not having this feature.

The great thing about voice mail is that it provides you with the opportunity to connect with customers even when they don’t have your product in hand. Depending on your industry, you might want to consider using your voice mail to promote your products or services.

Newsletter

Newsletters are a great way to keep in touch with past customers and establish yourself as a credible source of news and information in your industry. They can also be used to promote upcoming product launches or major sales, as well as raise awareness about issues that are relevant to your industry.

E-Commerce

If your business involves selling a product online, you might want to consider setting up an e-commerce store. With e-commerce, your business can operate on a larger scale while still being a small business. It also provides you with the opportunity to track sales and inventory, and generate accurate reporting. Plus, with e-commerce, you gain the ability to target potential customers in a way that was previously not possible.

In order to gain a greater understanding of e-commerce and how it can be used to grow your business, download the Google Analytics platform from Google. With this tool, you can track the performance of your web store and identify areas where you can improve for maximum conversions.

BuzzFeed

If you want to test the impact of various marketing strategies, you can use BuzzFeed, a popular website that publishes content ranging from fun news articles to DIY how-to guides and lifestyle pieces.

BuzzFeed is a great place to both build and maintain brand awareness, as well as increase online traffic. Even if you don’t have the budget for paid ads, you can use the free tool to gain visibility through organic content marketing.

Instagram

Instagram is a popular social media platform where users can share and appreciate brand content. For marketers, the platform is a goldmine because it provides the opportunity to engage with potential customers via a variety of methods, from simple clicks through to following customers on the platform and engaging with them through stories and videos.

Instagram is most useful for small businesses because it can be used to engage with customers beyond just promoting your products or services. This is important because many consumers have several brands they follow, and it’s often hard for businesses to stand out among the crowd.

LinkedIn

LinkedIn is a professional social media platform where members can connect with potential customers, grow their network, and establish themselves as thought leaders in their industry. It can be a bit more expensive to utilize, but many businesses see value in their paid options, especially when used in conjunction with other forms of marketing.

The great thing about LinkedIn is that it provides you with the opportunity to engage with customers on a more personal level. It also allows you to identify potential employees who might be interested in working for your company.

YouTube

YouTube is a popular video platform where users can upload and share content ranging from short-form videos about products and services to longer-form videos that explain an idea or concept. As with other video platforms, you can use YouTube to supplement your marketing efforts and gain exposure to a broader audience.

YouTube is most useful for small businesses because it provides the opportunity to create and share short-form videos about your products and services. These can be used to build a greater brand awareness among customers, establish your company as a thought leader in your industry, and gain additional sales when used in conjunction with other marketing channels.

Twitter

Twitter is a popular social media platform where users can share and appreciate content across multiple platforms, including mobile phones and computers. It can be a bit of a free-for-all when it comes to marketing on the platform, so the value that can be gained is limited to the extent that you use it effectively.

The great thing about Twitter is that it provides you with a single source of marketing information, allowing you to identify trends (and opportunities) faster than before. This can help you gain a significant advantage in your industry.

One of the best bits of software available for Twitter users is TweetDeck, a free app that allows you to manage your content and follow-ees from one place, keeping things simple. It’s a great option for those who want to gain a greater understanding of how Twitter can be used to market their business.

Facebook

Facebook is the granddaddy of social media platforms, continually growing and evolving with the goal of making the world more open and connected. Even if you don’t have a separate Facebook account, you can use the platform to engage with customers through stories, memes, and quizzes.

It’s a bit of a catch-all when it comes to social media, with users able to gain an audience through whatever content they post on the platform. This can make it difficult to stand out among the noise, as your content might just get drowned out by others posting on the platform.

That being said, Facebook is most useful for smaller businesses because it provides the opportunity to gain a greater audience than would be otherwise possible through paid advertising. Additionally, because the average user spends a great deal of time on the platform, you can keep in touch with past customers, establish yourself as a thought leader in your industry, and gain additional sales when used in conjunction with other marketing channels.

Reddit

Reddit is a popular social media platform where users can post content ranging from short articles to lengthy discussions. Similar to other social media platforms, you can use Reddit to establish yourself as an expert in your field, gain brand awareness, and gain additional sales when used in conjunction with other marketing channels.

The best part of Reddit for marketers is probably the /r/marketing subreddit, where marketers can come together to share content and tips on how to grow a business through SEO, PPC, content marketing, and more.

Tumblr

Tumblr is a popular blog-hosting platform where users can create and share short-form posts on a variety of topics. Similar to other blog platforms, you can use Tumblr to establish yourself as an expert in your field, gain a greater audience, and gain additional sales when used in conjunction with other marketing channels.

The best part of Tumblr for marketers is probably the blog platform itself, where users can build a greater audience, engage with potential customers, and establish their expertise through engaging with other users on the platform.

Conclusion

In conclusion, these are just some of the most useful and popular marketing tools available to bloggers, podcasters, and businesses of all sizes. If you don’t have the time to learn how to use each tool individually, you can access the services of a professional marketer, who can build a strategy that takes advantage of all these tools while still keeping your costs low.