This year has seen the rise of digital marketing as a whole, and it’s proven to be a lucrative field for those looking to enter it. According to a recent marketing industry report, the average cost of acquiring a new customer via email is just $13.90, and the cost of acquiring a new customer via social media is $16.90. These figures don’t take into account the cost of delivering the message, which is why marketing via email is often touted as the most affordable form of marketing.
Wondering where to start your digital marketing journey?
One of the first steps to launching a digital marketing campaign is to pinpoint the right platforms for your target audience. Bear in mind that though you may have the most brilliant of creative ideas, your success will depend largely on your audience’s receptiveness to your message. Luckily for you, we’ve compiled a list of the top five online marketing sites in the United Arab Emirates.
Here’s a quick guide that’ll help you hit the ground running.
1. YouTube
You may be surprised to hear that YouTube comes as the first item on our list of the top online marketing sites in the UAE. The video-sharing platform isn’t new to the region, and it’s been around for more than 15 years. Nevertheless, it remains one of the most popular platforms for online marketers to gain exposure and build a following.
It should come as no surprise that YouTube is such a valuable tool for marketers. Not only does it provide a ready-made audience, but it also allows for easy content creation and sharing. Marketers can use YouTube to gain brand awareness, attract potential customers, and entertain audiences. With the right video content, you can drive traffic to your website, social media accounts, and email marketing platforms.
2. Facebook
Next up on our list of the top online marketing sites in the UAE is Facebook. The world’s largest social media network provides a steady stream of potential customers for businesses of all sizes. Thanks to its extensive reach and active user base, you can be sure that your content will reach the right audience.
If you’re unsure of how to use Facebook for business, you can always find a marketer who can help you set up a Facebook page for your business. Once you have a page, you can start posting content and engaging with users to grow your business.
3. Twitter
Moving on to our next entry, we come to Twitter. The microblogging platform has been around for more than ten years and continues to grow in popularity every day. If you’re unfamiliar, a microblogging platform allows users to post brief messages called ‘tweets’ that can be up to 140 characters in length. A great place to gain more followers and engage with potential customers.
Like many other social media platforms, Twitter is an effective tool for online marketers looking to spread the word about their brand, products, and services. You can use the platform to drive traffic to your website, social media accounts, and email marketing platforms.
4. Instagram
Next up on our list of the top online marketing sites in the UAE is Instagram. The world’s largest image-sharing platform provides businesses with a valuable opportunity to connect with customers through visual content.
If you’ve never used Instagram to promote your business, you might be surprised to hear that it’s one of the most popular platforms for marketing. The image-sharing social media platform has more than a billion active monthly users, which makes it a valuable online marketing resource for businesses of all sizes.
Instagram is a place where people come to consume and celebrate life through images. Since Instagram users are often highly engaged with content, marketers can harness this audience to drive traffic to their website, social media accounts, and email marketing platforms.
5. LinkedIn
Last but not least on our list of the top online marketing sites in the UAE is LinkedIn. The professional networking platform allows businesses to grow their network of influential contacts that can help them gain exposure, find new customers, and ultimately, succeed in their business.
Though LinkedIn has been around for more than a decade, it has only recently become such a valuable tool for business. The world’s largest professional network now has more than a million active monthly users and provides a reliable place to find the contacts you need for success.
If you’re looking to enter the lucrative world of digital marketing, these sites will provide you with a valuable resource for learning and for connecting with potential customers and other industry stakeholders.