You’ve probably heard of online marketing sites like Google, Facebook, and Twitter. These are the big 3 social media platforms. But have you ever heard of Bebo, MySpace, and LinkedIn? If not, then this article is probably going to be a little more interesting for you.
I’ll discuss 5 different platforms that can be used to market your business, and how you can use them to their full potential.
1. Google Ads
Did you know that 97 out of 100 people start their search on Google?
Whether you’re a local business or an online business, you’ll most likely run into Google Ads at some point.
This is probably the most popular online marketing platform because it’s so simple to use. You can get started with a free Google account, and then all you have to do is enter your adverts into the system. You can target your audience by age, gender, location, and a variety of other factors.
AdWords is the biggest and most popular version of Google Ads. You can have a go at the free version, which still allows you to run ads, get notifications, and track the performance of your ads.
The great thing about Google Ads is that you can test different versions of your ad to see what resonates with your target audience. You can learn a lot from the analytics, which makes this platform indispensable. It’s a must-have for every business minded person or organization. You’ll most likely be using this platform to advertise your product or service.
2. Facebook Ads
Did you know that over 500 million people use Facebook every month?
Whether you’re a local business or an online business, you’ll most likely run into Facebook Ads at some point.
This is another popular and easy to use online marketing platform. You’ll find a lot of small businesses advertising on Facebook, and you can bet they’re learning a lot from the platform.
Facebook ads are very similar to Google Ads. You can target your audience by age, gender, location, and a variety of other factors. But with Facebook, you can also target people based on their interests. So if you know that someone likes organic food, for example, you can guess that they’re probably a vegetarian.
You can set a specific budget for your Facebook ad, so you’ll know how much you’re spending. You also get analytics to track the performance of your ads, which is helpful if you’re not sure how well they’re doing.
3. Twitter Ads
Did you know that over 300 million people use Twitter every month?
Whether you’re a local business or an online business, you’ll most likely run into Twitter Ads at some point.
This is another popular and easy to use online marketing platform. You’ll find a lot of businesses advertising on Twitter, so it’s definitely worth your time to check it out.
Twitter ads are very similar to Google and Facebook ads. You can target your audience by age, gender, location, and a variety of other factors. Like Facebook and Google Ads, you’ll have the option to target your audience by interests as well, so if you know that someone is a fan of Disney, you can guess that they’re probably a little kid at heart.
A big benefit of Twitter is the ability to set a budget. So if you feel that your previous two platforms are a bit too much, then maybe try out Twitter Ads, which is much cheaper. You can also try out new things and test out different versions of your ad to see which resonates with your target audience. And last but not least, you get analytics to track the performance of your ads, so you can learn a lot.
4. LinkedIn Ads
Did you know that over 200 million people use LinkedIn every month?
Whether you’re a local business or an online business, you’ll most likely run into LinkedIn Ads at some point.
This is a relatively newer platform, but it’s been gaining a lot of popularity ever since. Why? It’s incredibly easy to use and requires no previous experience.
If you’re looking for a more traditional approach to marketing, then LinkedIn is a great place to start. You can target your audience by age, gender, location, and a variety of other factors. But perhaps the greatest benefit of this platform is its audience. Since it’s a business-focused social media platform, you’ll find a lot of marketing professionals using it. It’s a great place to gain some legitimacy as a marketer.
5. Bebo Ads
Did you know that over 100 million people use Bebo every month?
Whether you’re a local business or an online business, you’ll most likely run into Bebo Ads at some point.
This is an older platform but definitely not dead yet. It’s definitely worth your time to check out and see what’s available. You can target your audience by age, gender, location, and a variety of other factors. But the real power of Bebo is the user base and the community that it has cultivated over the years. It would be a shame to not take advantage of this.
This is a place where people can connect with each other and grow their network. It doesn’t cost anything to sign up and has a lot of hidden features that you may or may not find useful. You’ll have to dive in and figure it out for yourself.
At this point, you may be thinking that this article was a bit of a letdown. After all, you’ve probably never heard of Bebo, MySpace, and LinkedIn. But the truth is, these platforms can still be useful for you to market your business, even though most people haven’t heard of them.
If you’re looking for a one-stop shop for information, then visit this website called HubSpot. This is a platform that can help you with everything from lead capture to email marketing. So if you’re looking for a single platform to handle all of your marketing, then HubSpot is a great option. It can help you get started for free for two weeks, and then you have the option to upgrade afterward.
If none of the previous platforms seem like a fit, then maybe you should try a digital marketing agency. These agencies may specialize in online marketing for businesses. But even if you do manage to find a good fit, make sure you’re aware of any contractual obligations that you may have. Otherwise, you could find yourself in a bit of a bind.