Online marketing shows are very common these days, with an array of celebrities, social media personalities, and even ordinary people using the platforms to share their thoughts and opinions on various topics.
Often, these shows are very similar, with the host interviewing a series of guests about a particular topic. Although there are variations, the interviews tend to be dominated by a single question, “What is your opinion on this topic?” This question is then followed by a short break, after which the host will likely ask the guest one or two more questions.
This structure makes these shows very predictable, and hence simple to script and plan out. As a result, a lot of people end up using the same few guest lists over and over again, which often leads to a stale conversation about a topic that has been, well, talked about before.
Create A Show Around A Brand Or Product
If your product or brand is featured in the show, you have the perfect opportunity to expose it to a completely new audience. For instance, if you’re an influencer for a fashion brand, you could interview the designers behind the fashion trends, expose their products, and even incorporate some fashion pieces into the show.
As a result of this increased exposure, your product or brand might just see a spike in interest and growth, potentially leading to future success.
Focus On Key Performance Indicators
Most online marketing shows only have a few key performance indicators (KPIs), typically hit rate (how many people clicked on a given link or viewed a given video), dwell time (the length of time people spend viewing content), and conversion rate (how many people who came to your site actually converted into paying customers or brand advocates).
With so much content vying for attention on social media, it’s becoming more difficult to measure the effectiveness of each individual post or video. Thankfully, you can still track the overall performance of a given campaign or website via Google Analytics (GA). This digital analysis tool tracks every click, view, and conversion on your site and provides you with detailed reports on the performance of each individual campaign or piece of content.
Avoid Personal Attacks, Defensiveness, And Fights
Anyone can have an opinion, but that doesn’t mean that you should necessarily share your opinion on every topic that comes up. In fact, you usually want to refrain from sharing your opinions on sensitive topics, such as politics or religion. If you’re going to have an opinion, you can usually find a more neutral way to share it (i.e., not attacking anyone, but simply stating your opinion).
Similarly, you don’t want to get into a fight on social media. Although some people may see the funny side of a joke at the expense of another’s opinion, you can’t always assume that others will share your sense of humor. Therefore, it’s usually best to refrain from making jokes about someone else’s opinions or beliefs. When someone decides to take offense at your quips, it can often lead to a fierce online battle that neither of you will likely win.
Be Generous With The Money You Make
As a content creator for an online marketing company, you will undoubtedly get paid per piece when someone clicks on a link or watches a video on your site. Naturally, you want to keep getting these payments as long as possible. One way to do this is to be generous with the money you make. Instead of keeping all the money for yourself, you could share some of it with your guest. Since you’re essentially running a small online marketing agency, you might want to consider paying your guest a bit more than you normally would. In turn, your guest will enjoy the extra money, while also helping you to continue producing valuable content.
Plan Your Guest Lists In Advance
No one can predict exactly how many people will respond to an invite to speak on a given topic, so you need to plan your guest lists in advance. Even if you have a healthy suspicion that a particular topic will be popular, you can never know for sure, and trying to guess where your audience is coming from can lead you astray. In some cases, you might want to consider reaching out to people who’ve expressed an interest in your guest’s area of expertise, as well as people who’ve followed them on social media. Furthermore, you can also look at the demographics of your existing audience to see who might be interested in your upcoming guests.
Understand The Importance Of Quality Over Quantity
If you’re regularly producing content that lasts just a few minutes, the attention span of your audience is likely to be just as brief. As a result, you want to make sure that each piece of content you produce is of a high quality, which takes a lot of work. For example, if you’re interviewing a popular guest on your show, you might want to fact-check his or her answers, as well as get the opinion of other experts on your topic. Furthermore, you can use software like Grammarly to ensure that your writing is error-free.
In addition, you can make your content more interesting by varying the type of content you produce. If you typically interview guests on your show, you might want to try doing something different, such as having them cook a recipe or tell a story about a trip they took. Even if your content is essentially the same as what you usually do, try varying the format to keep your audience engaged.
Use The Right Platforms
Depending on how much money you want to spend on promoting a product or service, you have several options for online marketing platforms.
You can start small by using free platforms like YouTube and Snapchat. As you get more popular, you can move towards more expensive options, like Instagram and Facebook. A word of advice, though: if you decide to go this route, make sure you do it right.
If you have a limited budget, avoid buying ads on these platforms, as they might not be the best use of your money. Instead, look for smaller niche communities on these platforms that you can join. Doing so can help you to find like-minded people who share your interests and passions, as well as provide you with an audience that is more apt to engage with your content.
On the other hand, if you have a lot of money to spend, make sure you invest in the best possible tools to grow your audience. Some of the most effective digital marketing tools available today can get extremely expensive, so make sure you’re using the best tools and platforms to grow your audience. For example, if you decide to use YouTube to host your video interviews, you might want to consider buying a microphone that’s better than the one that came with your laptop. As for the platform itself, make sure you’re running the most updated version available. In the case of YouTube, this usually means taking advantage of the platform’s auto-update feature, which can result in much improved user experience. If you run into any issues with auto-update, make sure you contact YouTube for support.
Last but not least, make sure you always use a good pair of headphones when recording your videos. Just like the microphone on your computer, the quality of your audio will determine the overall quality of your video. Since we’re always listening to music while we work, make sure that the music you’re listening to is of a high quality.
These videos don’t just have to be boring talk-show-style interviews. You can use your platform to show how-to videos or explainer videos that essentially teach your audience something new or help them to understand a difficult concept. In other words, don’t be afraid to experiment with different types of content to engage your audience and increase awareness about your product or service.