So you have decided that you want to become an online marketer, or at least want to learn more about online marketing. You have probably heard about online marketing, seen it, or been involved in some way, shape or form with online marketing.
You have probably also heard about email marketing, social media marketing, and search engine optimization (SEO). You may even be familiar with a few of these terms. If not, then you should probably brush up on your marketing basics before starting any online marketing courses. Without getting too technical, let’s discuss the four pillars of digital marketing:
What is content marketing? Simply put, content marketing is when you create and distribute content (such as blog posts, articles, or guides) to attract, engage, and convert potential customers into paying customers.
To begin with, establish what type of content you will create and distribute. Will you write short-lived blog posts to provide helpful information to your audience? Will you write one-off product descriptions and features for a digital magazine?
Whatever the case may be, ensure that the content you create is useful, clear, and appeals to your target audience. Additionally, make sure that you are distributing content that is going to engage your target audience, and ultimately, convert them into paying customers. This means that your content has to have a call-to-action (CTA) at the end of each article, and that you are using relevant and engaging content in your emails, social media, and website.
Have you ever received an email that just doesn’t get deleted? Chances are, you have. More and more companies are relying on email marketing as a source of income. It is a proven fact that email marketing can generate sales leads and increase revenue. (HubSpot Blog)
What is effective email marketing? It is a combination of two things:
- Attracting an audience that is interested in your product or service
- Engaging with potential customers through content that is relevant and interesting
To create an effective email marketing campaign, you first need to identify your target audience and figureheads. With that, you will be able to create an email marketing strategy that is uniquely tailored to them. Are they tech-savvy millennials who prefer watching videos of products in action? Or does your target audience consist of parents whose children have outgrown their school uniform but still want to look fashionable?
If you can target a niche audience that you know will purchase your product or service, why not? A tailor-made email marketing strategy will help you reach out to this niche audience, and effectively promote your product or service.
Social Media Marketing
If you can think of a platform that is bigger than the rest, it’s probably time to consider jumping into social media marketing. This form of marketing involves using social media channels to connect with and engage with your audience. Depending on the platform, you can use a variety of tactics to attract and retain customers.
Instagram, for example, is a fantastic place for any business to gain visibility and build a community. If you can harness the power of Instagram, you can certainly grow your business and brand on this platform. One of the best parts about Instagram is that you can engage with your audience, draw them into your network, and eventually, convert them into paying customers.
To effectively market on Instagram, you need to build an audience of people that share your interests. If you are an artist, designer, or photographer, then use your account to showcase your work. Post regularly to keep your audience engaged.
Search Engine Optimization (SEO)
SEO is all about making your website and online store content easy for search engines to understand, and for potential customers to find.
By creating high-quality, unique content that is interesting and easy to understand, you are effectively increasing your odds of getting found by a potential customer who is looking for your product or service. Additionally, you can also use SEO to gain credibility with your audience and build a community.
To get started with SEO, simply create a content plan, decide on the long-term goals of your plan, and work your way towards those goals.
Doing any of these things will certainly put you on the right track to becoming a reputable, and hopefully, profitable online marketer. It’s a tough industry to break into, and one that is worth it in the end.
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