You’ve probably heard of SEO (Search Engine Optimization). While there are many tactics to improving your search engine ranking, you may be wondering, “What are the most effective strategies for online marketing?”
The answer is a bit complicated. Just because one strategy isn’t working doesn’t mean that you should throw away the whole plan. Instead, try out a new tactic, combine it with one of the original four, and you may see increased results.
SEO is one of the most popular and effective online marketing strategies because it improves your search engine ranking for important words and phrases related to your niche.
What does that mean in plain English? When someone searches for a product or service like “best yoga pants,” your website may show up on the first page of search results.
SEO is a strategy that builds on the principle of having quality content that is both relevant and useful. According to HubSpot Blogs research, people trust information presented visually, and studies show that photos and videos increase the likelihood of a consumer making a purchase. In fact, one study found that videos increased the conversion rate by 23% and photos by 15%.
The best part? You don’t necessarily have to be a professional photographer to capitalize on this strategy. There are many cost-effective ways of capturing fantastic photos and videos for your online marketing needs.
2. PPC (Pay Per Click)
PPC (Pay Per Click) is another popular and effective online marketing strategy. In PPC, you pay per click. That means you’ll pay only if someone clicks on your business’s ad. You won’t pay if the person who searches for your product or service doesn’t click on your ad.
Why is PPC a viable marketing strategy for your business? Studies show that consumers trust commercial messages presented in a relevant, honest, and informative manner. You don’t want to mislead your potential customers, so it’s essential that you build trust by being transparent about the quality of your products and services.
A solid PPC campaign can generate up to $20/day in revenue, depending on the click-through rate and conversion rate of your ads. Just remember, the more relevant and interesting your ads are, the more likely you’ll get the attention of the consumer.
3. CRM (Customer Relationship Management)
If you’re using social media to grow your business, you’ll likely be presented with the opportunity to sign up for a Customer Relationship Management (CRM) platform. These platforms allow you to better understand and engage with your customers.
CRM isn’t just about taking down their information so you can sell them more stuff. It’s essentially a tool for developing and maintaining healthy customer relationships. A CRM platform can help you automate interactions with your customers so you can focus on growing your business.
Sign up for a free trial of a CRM platform like HubSpot today, and you’ll have an opportunity to improve your customer experience and grow your business.
4. Email Marketing
Finally, we have email marketing. While some people still use regular old email to communicate with customers, most businesses are turning to their email marketing strategy to promote products and services online.
You can build email lists using various techniques, including;
- Signing up for a free trial (not just mentioning the trial in the subject line)
- Getting a confirmation email
- Sending a drip campaign (a series of emails with a topic or theme promoting a product or service)
- Leveraging your mailing list to promote other products and services
- Offering special deals and discounts to your subscribers
Not sure which email marketing strategy to use? Don’t worry, we’ve got you covered. Below, you’ll discover 4 email marketing strategies you should be using to grow your business.
Email #1: Build A List
It’s important to have a list of potential customers because there’s a good chance they’ll end up being your best customers. You can utilize email campaigns to build and grow your list. The first step to effective email marketing is to establish yourself as an authority in your field. Why? Because people trust other experts more than they trust companies or brands. When you’re seen as an expert, companies and brands will want to work with you.
To that end, you should try to get yourself featured as an expert in your industry on websites like Google, Facebook, and LinkedIn. Additionally, you can write white papers and blog posts for reputable companies and organizations in your field. Doing so will make you an authority in your industry, which, in turn, will make you more attractive to potential customers.
Email #2: Automate Email Marketing
You can automate your email marketing processes using tools like MailChimp and HubSpot’s email marketing tool. With these tools, you can build automated emails that are triggered by specific actions, like a purchase, a newsletter subscription, etc.
A common email marketing mistake that businesses make is sending emails too frequently. You want to be engaging with your audience, but you also don’t want to annoy them. To avoid this, make sure you communicate with your audience only when you have new and relevant information to share. Otherwise, your subscribers may feel that you’re spamming them.
Email #3: Personalized Emails
You can take personalized emails to the next level by using tools like HubSpot’s marketing automation software to segment your email lists and send targeted messages to your subscribers. For example, if you sell clothing, you could send a personalized email to someone on your list that’s interested in fashion. Or, if you’re trying to convince someone to buy a certain product or service, you could send a personalized email with a compelling offer.
Personalized emails don’t have to be limited to product or service related communications. You can use your marketing automation tool to send targeted emails about events, promotions, or new services that you offer. The key is to use your emails to communicate with your audience, not just the products that you promote.
Email #4: Measure The Success Of Your Campaigns
You can’t evaluate the success of your email marketing strategy unless you measure it. Luckily, you have several options when it comes to measuring the success of your campaigns. For example, you can track whether or not you increased web traffic to your website. You can also look at engagement rates and conversion rates to determine whether or not your emails are working.
Although you could track all of these things manually, we recommend using tools like HubSpot’s Marketing Analytics software so you can analyze all of your marketing activities in one place. With Marketing Analytics, you can sort your data by customer, campaign, or transaction and then analyze the results to identify patterns and improve your performance.
Hopefully, this article opened your eyes to the various marketing strategies available to you online. We know it’s a lot to take in, so we hope this article helped you make sense of the many tactics available to you.