Wollongong is a city in New South Wales, Australia, on the shore of the beautiful Lake Wollongong. It is a beautiful place, with lots of parkland, walking trails, and green space. It is a vibrant and energetic city, with lots of restaurants, bars, and eateries offering something for everyone. There is certainly something for everyone in Wollongong. One of the best things about living there is the abundance of choice in terms of what to do and how to spend your time. If you love sport and adventure, there are plenty of ways to fill your time with adrenaline-pumping activities.
If you are looking for more peaceful activities, you can go for a walk, take a leisurely ride around the lake, or head to the many public parks and gardens located in the area. You are bound to find something that interests you. In terms of climate, it is pretty similar to the rest of Australia. It gets really hot in the summer, so make sure you are prepared for that, and it gets pretty cold in the winter, so be sure to pack accordingly.
Wollongong is a pretty well-connected city. There are lots of universities, and the city is home to a high number of technology startups. A lot of the region’s inhabitants are digital nomads, constantly moving between locations, and social media has made it much easier to keep in touch with friends and family from afar. These factors make Wollongong a hub for online marketing activity in terms of marketing channels.
In terms of the web, the city’s two main streets are home to a number of cafes, restaurants, and eateries, as well as a few luxury boutiques. There is also a lot of foot traffic in and around the city’s main library, with people walking, running, and cycling to work every day. It is a busy and dynamic web marketing hub, with lots of potential for marketing activities.
Social Media Marketing
The use of social media to disseminate marketing messages and to build engagement is highly regarded when it comes to marketing strategies, and rightly so. With the right tools and a little bit of creativity, it is possible to have a measurable impact, both online and off-line, with very little effort. And let’s face facts, sometimes all we need is a quick and easy win to give us the boost we so desperately need to push through to the other side.
The beauty of social media marketing, and what makes it so appealing, is that it is so flexible and customizable. It is possible to run social media campaigns that fit perfectly with your marketing objectives and that are aligned with a business development plan. Even better, you can measure the results of your social media activity, and if needed, alter your approach and repeat the cycle until you get satisfactory results.
When it comes to social media in Wollongong, the hashtag #wollongongchamber was one of the first hashtags to trend in the city. The chamber, a not-for-profit business organisation that helps local businesses, was happy to lend its support to the city’s budding social media community.
The chamber’s CEO, Kate McBride, told The New Daily that the organisation runs a range of competitions through its social media channels, including a weekly draw where members get to enter for a chance to win a monthly prize. “We’ve even had members enter their businesses’ social media accounts and get a shout out on our platform, with the ‘like’ button placed in their account. This increased their Twitter following by over 100% in a matter of days,” she said. “The draw has helped to grow our following on both Twitter and Instagram, and we’ve had members ask us for help with establishing their personal brand online,” Ms McBride added.
Ms McBride said the chamber also uses its social media to encourage businesses to get involved in community activity, supporting local events and businesses and helping to generate awareness and interest in the area. “One business owner had their social media account plugged into their Google calendar, so when they entered a new event in the calendar, their Twitter would auto-update with the event’s details,” she said. “They found this feature extremely helpful, as they were able to keep their social media account updated with the latest news and events without needing to think about it themselves.”
Email marketing is, in many respects, the original social media marketing. It is relatively easy and cheap to set up and it reaches most people, regardless of whether they use social media or not. Plus, as a marketing channel, it is completely, absolutely essential.
According to HubSpot Blogs’ research, 80% of adults in North America receive emails, and nearly all of them are expected to receive more marketing emails in the next year.
Email marketing in Wollongong is pretty standard. The New Daily spoke to a few business owners who said they use MailChimp to collect emails, and then send out regular (but not too frequent) emails, with offers and discounts, as well as general information about the company and its products.
One thing to watch out for is the spam filter on your email service. It is very easy to set up spam traps and to put in place filters that catch out the fake emails. Once you have done that, your email list will be much more reliable and you won’t need to keep removing the occasional spam message. Better yet, you can use tools to automate the process and have emails sent out in a more timely manner.
Direct marketing is, essentially, marketing to a person, rather than to an audience. The concept is simple: you are going to speak to one person at a time, and you are going to convince them, or move them to action, via direct mail, magazine or newspaper ads, or even billboards, depending on what platform you need to use.
According to HubSpot Blogs’ research, 49% of adults in Australia are considered “direct mail enthusiasts,” with 16% saying they regularly use direct mail to learn about products or services, and 13% using it to make purchase decisions. That’s a lot of people who are passionate about getting mail!
So, what is making direct marketing so attractive to Australian businesses? The answer is multifactorial. On the one hand, Australia is a fairly large country, with a lot of small towns and rural areas, so there are plenty of people to sell to. On the other, Australia is a pretty well-connected country, with a lot of digital nomads living and working everywhere. It is also an extremely fast-paced country, with lots of new things and ideas appearing on the market every day. As a direct marketer, you can take advantage of all this activity and sell lots of product with very little effort. On the contrary, you would need a lot of effort, if not full-time attention, to manage a social media account in Australia, for example.
This is also true for other marketing channels. If you can get a magazine or newspaper to write an article about your product, or put your business in a billboard in a prominent location, you are going to have a successful direct marketing campaign. The key is to find the right channel for the type of product you are trying to sell, and to utilize that channel, whatever it may be, to its fullest potential.
Search Engine Optimization (SEO)
Search engine optimization, or SEO, aims to get your website or blog listed, or “ranked,” on the search engine results page, for relevant keywords, so your potential customers can find you. It can be hard work and it takes a lot of trial and error to know what works and what doesn’t in terms of SEO. That’s why, as a business owner, it’s important to work with an SEO company that has a proven track record and that you can trust. With SEO, as with other digital marketing channels, there is a huge difference between marketing activity that is useful and relevant to customers and marketing activity that is mere window dressing. If you want to cut through the clutter and distraction of competing websites and gain the attention of people who are genuinely interested in your products or services, then focus on SEO and make sure that your efforts, both online and off-line, are relevant, useful, and, above all, profitable.
Online Display Advertising
Just like the other platforms, when it comes to online display advertising, there are a variety of tools and services to choose from. Google Ads, which is owned by Google, provides businesses with affordable, accessible, and objective-driven advertising opportunities. What exactly is online display advertising? It is basically Internet ads that are placed on websites. In other words, it is ads that are connected to online platforms, like Google, Facebook, and other similar sites. As a business owner, you can choose which ads you want to appear, when you want them to appear, and for how long.