Many businesses in South Wales have embraced the new digital marketing landscape and found the benefits to be both profound and transformative. The most successful businesses today all have an element of digital marketing strategy at the heart of their marketing campaigns.
Just like the rest of the country, South Wales has reacted to the uncertainty of the pandemic with a renewed vigour. People are now more likely to buy local products and services as they realise the value and importance of keeping cash in the community.
For marketers, this opportunity presents itself in a variety of ways. Not only can a business harness the power of the internet to attract potential customers to their site, but they can also use digital marketing to retain existing customers and grow their business.
While many businesses will experience an uptick in traffic as a direct result of the pandemic and subsequent changes to people’s everyday lives, they will also need to adapt their digital marketing strategies to ensure they continue to attract and retain customers.
Why Are Online Marketing Services Popular In South Wales?
It would be remiss not to mention that South Wales has an incredibly well-prepared and digitally aware population. According to the latest government stats, over 66% of the county’s population have used the internet and other digital methods to research or consume content in the last month. As someone who has lived in and around Cardiff for over a decade, this undoubtedly came as no surprise to me.
Alongside this seemingly ubiquitous appetite for all things digital, businesses in South Wales have also been quick to recognise the power of online marketing. In fact, according to HubSpot Research, 79% of businesses in the County are currently using digital marketing methods to promote their products or services.
This combination of a tech-savvy population and a digital marketing-grounded business community has created the perfect storm for online marketing services in South Wales to flourish. If you’re looking to establish or grow a business in the area, these services can help.
What Types Of Marketing Services Can I Expect To Encounter?
Depending on your budget and your business goals, you can expect to encounter a variety of marketing services to choose between. However, I would advise against skimping out on your budget just to try and save a few pounds. More often than not, this just leads to sub-par results and leaves you unhappy with the service you receive.
Instead, try and think of a combination of cheaper and free services that will help you reach your target audience. While there are no guarantees that any of these services will produce spectacular results, they at least give you a fighting chance.
How Can These Services Help My Business?
The benefits of incorporating a digital marketing strategy into your business plan are numerous and can help you on the path to digital success.
To give you an idea of the scale of these benefits, here are just a few ways in which these services can help your business.
– Search engine optimisation (SEO). Good SEO is critical if your business wants to appear in the search results when potential customers search for products or services related to your industry.
– Pay-per-click advertising (PPC). PPC is when you buy ads on a search engine such as Google to appear alongside organic search results. For example, let’s say you sell gym wear and someone searches for ‘gym wear’ in Google Shopping. Your brand might appear in the top left-hand corner of the search engine results page along with other products that share similar keywords.
– Social media. Having a presence on social media is increasingly important for businesses. Not only does it allow you to connect with potential customers, but it also acts as a content marketer in itself. The more you post on social media, the more people will want to hear from you.
– Email marketing. Chances are your business has an email list of customers and potential customers. Keeping these people engaged and informed via email is a great way to grow your business and nurture long-term partnerships. Personal touches like welcome messages and follow-up emails can make a huge difference in establishing a relationship with a new customer.
Since we’re on the subject of marketing services, let’s reflect for a moment on the subject of inspiration. What better way to stay inspired than by being able to look at the work of others and either learn from their mistakes or benefit from their success. Thanks to the internet, you can find countless tutorials and best practice examples to help you along the way.
If you’re looking for inspiration, one of the best places to look is the work of other businesses who have gone before you and established themselves in your industry. However, if you want to leapfrog over your competitors, take a closer look at how they achieve success and either piggyback off their process or find a way to do it yourself. The choice is ultimately yours.