There are so many different marketing services available online, and new ones are created every day. With a little research, you can find the perfect one for your business. Here’s a quick overview of what some of the top marketing services have to offer.
Pay Per Click Advertising (PPC Marketing)
If you’re new to this, pay per click advertising is when you pay only when your ad is clicked on. The idea is that you only pay when someone is actually performing an action (such as filling out a form or purchasing a product).
With pay per click marketing, you don’t “buy” traffic, you only pay for actual conversions. The upside is that this is one of the most affordable online marketing services, costing only a few dollars per day. For this reason, many businesses use it as a trial run before they opt for more expensive options like pay per hour marketing or pay per acquisition marketing.
Pay Per Hour Marketing
When you opt for pay per hour marketing, you’re essentially paying only when someone interacts with your ad. For example, you might pay $5 whenever a user visits your website, clicks on an ad or performs some other action. This option can become quite cost-effective, especially if you create a simple system where you pay only for performance rather than interactions. You can find a lot of information about pay per hour marketing at affiliate marketing manager forums.
Pay Per Acquisition Marketing
With pay per acquisition marketing, you’re paying for each user who interacts with your ad and then converts into a paying customer. For example, you might pay $5 for each person who clicks on your advertisement and then completes a registration form or purchases a product. This approach can be a little more expensive than pay per click, but the value is that you have someone who is already interested in your product or service and is only a few clicks away from making a purchase.
The downside to pay per acquisition marketing is that you have to have someone go out and actually make the purchase or fill out a form to realize the return on your investment. As a result, you might see less overall conversion, especially if you’re trying to grow your business quickly.
Social Media Marketing
If you have a social media account (such as a Facebook page or Instagram account), then you can use it to market your business. On social media, you can post about upcoming events or offers, create videos to inspire others or provide helpful tips, or even just share images and posts from other businesses that you think are relevant.
The great thing about social media is that it’s available anywhere and at anytime. As a result, you can start building a presence on social media even before you’ve started your business. This means you can get ready to promote your business long before you’ve officially launched.
The downside to social media is that it can be a bit overwhelming, with so much information and so many platforms to maintain. As a result, many entrepreneurs opt for social media marketing as a secondary form of marketing, utilizing it to complement their other channels.
Content Marketing
If you’re new to this, content marketing is essentially creating high-quality content for online consumption. The term “content marketing” doesn’t refer to a particular medium, like video or written word, but the actual creation and distribution of content to build your brand. The great thing about content marketing is that you can utilize different platforms and mediums to reach your target audience (like video bloggers or magazine writers).
The downside to content marketing is that it can take a lot of time to create good content that will help your business grow. If you’re looking for fast results, then you might want to consider a paid promotional service.
Analytics Marketing
If you’ve ever been to Target or Best Buy before, then you’ve probably noticed how convenient it is to use the mobile app to find everything you want. That’s what analytics marketing is all about – using data to improve your marketing efforts. You can utilize tools like Google Analytics to track the success of your different marketing campaigns and optimize your strategy based on the findings.
The advantage of using analytics marketing is that you can always find the right data to analyze. If you’re looking to improve your marketing efforts, then you can start by simply reviewing the analytics for your website. From there, you can decide what platforms and methods you will use to continue optimizing your marketing.
The downside to using analytics marketing is that, at least in the beginning, it can be a little tricky to understand the numbers. For this reason, many entrepreneurs opt to use tools like Google Analytics to simply monitor their marketing efforts and metrics.
Reputation Management
Did you know that more than 90% of people who buy online decide which products to purchase based on reviews or the reputation of a brand or store? That’s why reputation management is so important – it’s about defending your business’ reputation on line as well as off. When someone finds something negative about your business, even if they don’t say anything, it can still hurt your brand’s image. That’s why it’s so important to be active on social media and ensure that your posts are consistent and believable.
The upside to reputation management is that it is very inexpensive and straightforward. You can hire professionals to help you monitor and manage your reputation, or you can do it yourself. For this reason, many small businesses opt to use this form of marketing. You can also choose to use a tool like HireVibes that can do basic reputation management for you – protecting your brand and ensuring your customers have a good experience.
Video Marketing
Did you know that people spend more than 4 hours of their day watching videos on YouTube or other similar websites? Nowadays, video marketing is essentially any type of content that you put in video format. This could include anything from webinars to product demos to interviews with industry experts. Think of all the times you’ve seen a viral video that inspired you to action – well, this is video marketing.
The advantage of video marketing is that it’s an easy and affordable way to get your message out to the world. You can easily reach a worldwide audience with just a few clicks of the mouse. Plus, YouTube and other similar platforms offer free videos, so there’s literally no barrier to entry. You can put yourself in an even better position by taking advantage of these free trials and using video content to complement your other marketing efforts.
The downside to video marketing is that, like social media marketing, it can be a lot to handle. To start, you’ll need to set up a simple routine where you upload new videos regularly. Then, you’ll need to identify the video strategy that makes the most sense for your business. For example, do you want to create funny, entertaining videos to engage your audience or did you want to use your videos to provide valuable information?
If you’re just getting started, it can be a good idea to go with a cheaper option like Pay Per Click or Pay Per Hour to see how it goes. These types of services will give you the basics of what you need to know to get started, and then you can look into more expensive options like Reputation Management or Video Marketing to see how they can help your business grow.