As a small business owner, you know that attracting and retaining customers is crucial to your company’s growth. But, you might also be overwhelmed by the variety of marketing and sales platforms available to choose from. There’s simply too much information, and it’s difficult to know where to begin. That’s why we’ve curated this list of the best online marketing services for small businesses—to serve as a one-stop-shop for all your marketing needs. Let’s get to the good stuff.
1. Grow My Business
If you’re looking to grow your business online, you’ll want to start with the big G. Google. With Google AdWords, you can create ads that appear alongside search results on the company’s massive Google platform. You can target your ads towards existing customers, potential customers, or even people who have never shopped at your store. In other words, with Google AdWords, you can target literally anyone you want, at any time, with an offer they’re sure to love.
With a paid search campaign, you can also track the performance of your ads in real-time. You can see how many people are clicking on your ads, as well as how much money you’re spending on each click. If you’re not familiar, getting started with Google AdWords is actually very easy. You can take advantage of their free trial, which offers all the tools you need, without the need to commit to a paid search plan. Simply visit Google Ads and click the Get Started button in the top-right corner to get started with your free trial account. You can also find more information about Google AdWords at their help website.
When it comes to growing a business, nothing is more important than effective marketing and sales. Even if you’ve got the best product in the world, you’ll never make sales if you can’t convince people to buy it. That’s why we love OptimizeMyBusiness.com so much. Founded in 2013, this SaaS (Software as a Service) tool can help you integrate Google AdWords, Facebook Ads, and other platforms into one place. It also sets up your accounts on these platforms for you, so you can get to work without having to worry about setting up your accounts individually.
As a small business owner, you’ll appreciate everything OptimizeMyBusiness.com has to offer. Not only does it integrate your social media accounts into one place, but it also connects your email marketing campaigns with your website traffic, allowing you to see conversions from every angle. Best of all, each marketing tool is completely free, so you can’t go wrong.
If you’re looking to take your marketing and sales to the next level, you might consider HubSpot. This all-in-one sales and marketing platform can help you create beautiful, highly targeted emails, schedule inbound marketing campaigns, and track marketing performance—all from one place. It’s what makes HubSpot worth considering, especially if you’re looking to take your marketing and sales to the next level.
HubSpot’s popularity in the market has likely grown because it offers so much value for such a low cost. As a small business owner, you’ll appreciate everything HubSpot has to offer. In fact, you might find that it’s the best value offered on this list. At only $5 per user per month, you can’t afford to not try HubSpot. Plus, you can try it without the pressure to buy a premium plan, which offers certain additional features.
At this point, we’re sure that you’re wondering what a marketing platform has to do with selling your products. For that matter, Marketo is a marketing automation platform that helps you automate and scale your marketing and sales processes. Think of a marketing automation tool like Marketo as an online assistant that helps you plan and send out your marketing emails, schedule your inbound marketing activities (blog posts, webinars, and live chats), and follow up with phone calls—all while taking care of all the technicalities so that you can focus on growing your business.
As a small business owner, you’ll appreciate everything Marketo has to offer. Not only does it help you automate your marketing processes, but it also provides you with all the templates and email content you might need to get started. Plus, you can take advantage of their generous affiliate program, which earns you a commission when someone clicks a link or buys a product that’s promoted on your site. Even better, Marketo offers a free 14-day trial, so you can try it out without risk. Finally, like HubSpot, Marketo also integrates with your social media platforms, allowing you to gain insights into the performance of your marketing campaigns from multiple angles.
5. Constant Contact
Last but not least, we arrive at Constant Contact. This marketing automation tool helps you automate marketing tasks, such as sending out regular emails or publishing blog posts on a schedule, by connecting with a large network of businesses, bloggers, and influencers. Not only do they provide you with everything you need to get started, but they also have a team of experts waiting to help you grow your business with marketing advice. Constant Contact is perfect for businesses looking to take their marketing and sales to the next level.
As a small business owner, you’ll appreciate everything Constant Contact has to offer. Not only can they connect you with a network of over 100,000 marketing, sales, and growth-focused individuals, but they can also take care of all the technicalities so that you can focus on building your business.
Which One Should You Try?
As you can see, all of these tools are popular, very popular, and worth your consideration. Not only do they help you automate certain marketing tasks, but they also provide you with the tools to plan out your inbound marketing strategy. In other words, these are all platforms that can help you gain more traction with your existing customers and turn them into evangelists for your brand.
If you’re wondering which one to try, we suggest you go with the one that suits your specific needs. For example, if you’re just getting started, use Google AdWords. Once you’ve gained a bit of experience and have determined that you need more assistance, try Marketo. Finally, if you’re looking for a more advanced solution, you can try Constant Contact. Just keep in mind that, as a small business owner, you’ll want to save money where you can, so try to find a solution that suits your specific needs and don’t waste money on a tool that you won’t need.