Online Marketing Services for Realtors: Which One Should You Choose?

There are many benefits to being a real estate agent. You get to connect with people who have needs and are looking to make a purchase. You also get to work remotely, so you can be available to assist with any transactions when and where you need to be. Finally, you get to learn something new every day, and being a professor’s wife, I can tell you that there is certainly a shortage of talent among real estate professionals.

Being a real estate agent means you have access to a wide array of online marketing services. You might be wondering which one is the best for you and your business. Keep reading for some helpful information about each option.

Personal Branding

Before you begin your journey as a real estate agent, you need to decide what kind of agent you want to be. Do you want to be the go-to real estate agent for your town, or do you want to focus on being the best for a select group of clients?

One of the first things you should do is establish yourself as an expert in your industry. To do this, begin creating buyer personas and targeting specific types of clients. When you’re ready, you can integrate your buyer persona research into a marketing plan. This way, you can begin attracting the right kind of leads to your business. For example, you can use a free tool like Leadformly to build automated email campaigns that will draw in potential buyers.

Search Engine Optimization (SEO)

Another great way to attract potential clients is through search engine optimization (SEO). SEO is a type of online marketing that helps your website appear at the top of search engine results when your potential clients are searching for services or products related to your niche.

You can use a tool like Ahrefs Free SEO Scorecard to determine the SEO strength of your current website. The better your SEO score, the more likely you are to appear at the top of search engine results for your chosen keywords. To get started, simply enter your website’s URL into the tool and hit enter. From there, you can begin to optimize your content, backlinks, and more. As you make changes to improve your score, you can then preview how your efforts are affecting your SEO results. Once you reach a satisfactory score, you can use the tool to track your SEO progress over time.

Social Media Marketing (SMM)

In addition to appearing at the top of search engine results, your business can also be found on social media. To begin, you can use social media to follow, connect with, and interact with relevant professionals and industry figures in your niche.

You can use a tool like Hootsuite to engage with your audience on different platforms. With Hootsuite, you can create various types of campaigns, ranging from video to text, on any of its five platforms (Twitter, Instagram, LinkedIn, YouTube, and Facebook).

Once you begin using Hootsuite, you will notice that a lot of your content goes viral. You might see a lot of success with video, so much so that you consider creating a short video to be part of your standard sales presentation. To create a solid video strategy, consider the following:

  • Research the platforms your target audience uses
  • Choose a niche topic
  • Find interesting and useful clips on YouTube
  • Secure a location for filming (preferably with good lighting)
  • Bring a friend to act as an extra pair of eyes
  • Create a storyboard
  • Plan out the script
  • Record your video in high quality
  • Get the right music and sound effects
  • Edit the video
  • Post the video to YouTube

Now that you have a video, you can begin using tools like Hootsuite to build awareness about your business, engage with your audience, and drive traffic to your website.

Email Marketing

Email marketing is another effective form of online marketing. Like SEO and SMM, email marketing helps your website appear at the top of search engine results and draws in potential clients via email.

You can establish yourself as an expert in your industry by creating thought leadership pieces and establishing yourself as an authority in your niche. Once you have acquired a decent amount of subscribers, you can use tools like MailChimp to begin promoting your blog posts and getting the word out about your business.

There are many benefits to email marketing, including the fact that it is cost-effective, easy to set up, and can be used to drive traffic to your website. When used effectively, it can also be a powerful tool for generating leads and growing your business.

Video Marketing

Another effective way to appear at the top of search engine results is with video. To create a video campaign that will appear highly ranked, you can use free tools like Vidyard, Bonjoro, Canva’s Segment, and Marketo to capture video, create slick slideshows, and write descriptions for video clips. You can then incorporate SEO and SMM to drive traffic to your website.

To generate leads, you can use a tool like Marketo to build an email list of your target audience. From there, you can use email marketing to send out periodic emails, which will encourage your readers to take further action, such as making a purchase or visiting your website. If video is part of your standard sales presentation, you might want to use a tool like Vidyard to record yourself walking through your sales pitch.

As mentioned by the name, video marketing is all about marketing through videos. When creating videos for marketing purposes, you have to keep one thing in mind: the viewer. In order to engage them, you have to provide them with value. This value can be in the form of education, entertainment, or even advice. However, you should only provide this value to people who are most likely to become customers or subscribers. This way, you can create a video funnel that will bring in desired results.

To learn more about video marketing and how to use it to grow your business, read this White Paper by HubSpot:

Video Marketing – Why It Works

If you’re considering using video in your marketing, you’re in the right place. This article will provide you with all the information you need to know about video marketing, including how and when to use it. It also includes a case study on how a video marketing campaign helped an apparel company named James Dean reach out to a wider audience.

Content Marketing

To succeed as a content marketer, you will need to understand your target audience’s needs and wants. Once you do, you can create content that will appeal to them. This content can be in the form of a white paper, an e-book, a case study, an infographic, or even a video.

To establish yourself as an expert in your chosen field, you can create high-quality content that will educate your audience on the subjects related to your niche. This content can then be used to either attract potential clients or bolster your existing relationships with current customers.

For example, if you are an expert in real estate and you want to become the go-to source for information about buying property, you might consider creating a white paper on how to buy rental property or how to purchase a second home as an investment.

You can then use content like this to attract potential customers. Once you have established yourself as an expert in real estate, you can begin to build a following among those who are interested in real estate. In addition, you can use the content to educate your current customers about the benefits of owning real estate (as an investment or otherwise). Doing this can help you retain existing customers, and if you have a great relationship with your audience, you can begin to see some of the benefits of a successful content marketing campaign.

Press Releases

If you’re looking to create some hype about your business or product, consider using press releases to generate some buzz. A press release can be used to announce something new, wonderful, or beneficial that’s happened at your business or the public exposure your business has received. The catch is that you have to have something to write about; that is, something positive that has happened recently at your company.

To create a successful press release, you must have something noteworthy to share. Even better, if you have a story that will make the news media interested in your press release, you can generate even more buzz. Once you have your press release written and polished, you can use tools like PR Web to reach out to journalists who may be interested in your story.