There are several online marketing services available to businesses in Denver. The right one will depend on your specific needs and goals. Before making a decision, it’s important to think about what are the best options available for online marketing in Denver.
Traditional Marketing
If you’re looking to promote your business in the traditional way, you’ve definitely come to the right place. Denver is full of ad agencies that can help you run ads on traditional platforms like radio, TV, and newspaper. There are also direct mailers and event organizers that can help you get the word out about your business.
Traditional marketing will always be around, but it’s not the only game in town. The key is to find the right match between you and your ad agency or direct mailer.
Social Media Marketing
If social media is something that you’re already using to connect with your audience, you’re halfway there to getting your feet wet in online marketing. Denver has a variety of social media platforms, from YouTube to Twitter and Facebook, that you can use to build your audience and engage with your customers.
Even better, many social media platforms offer businesses tools to build and maintain close connections with their customers through various business accounts like Twitter and Facebook. These are known as business accounts or profiles, and allow you to actively engage with your audience during the times when you’re posting as well as when you’re just browsing through the news feed. This type of engagement is called social media marketing, or SMM for short.
SMM is a combination of traditional marketing and social media, making it a whole lot more effective. Not only does it allow you to target your audience based on the platforms they use, but it also gives you the opportunity to be more creative with your ads. The possibilities are endless.
Content Marketing
If you’re looking for an all-in-one package that can help you generate leads, find customers, and close deals, you should consider investing in content marketing. Create informative, valuable content about your industry and the services you offer. The best part is that you can do this in-house or hire contractors to help you speed up the process.
You’ll find a wide variety of in-house content creators who can help you get the content you need to grow your business. The trick is finding the right fit with the right content marketing firm. Be sure to check out their portfolio and ask about their previous work experiences. This will give you a good idea of what to expect from the vendor. In addition, make sure that they can demonstrate past results, as this is what will get you the project you need to launch your business.
Email Marketing
Email marketing is one of the oldest and most-trusted ways of generating leads and establishing customer relationships. Every day, millions of people receive hundreds of emails from marketers and businesses seeking to engage with them. You can also use email marketing to follow up with customers after they’ve made a purchase, or to welcome them to your email list.
There are many excellent email marketing services available, and you can choose between a free or paid version. The big difference is in the amount of spam they detect and stop. So if you want to keep your inbox clean, you’ll need to pay for the premium version. In addition to spam filtering, you’ll get daily insight into how many people opened your email, what links they clicked on, and where they are located so you can follow up with them in the future.
This is definitely the lazy man’s way of promoting a business. While it will always exist, the key is to find the right tool for the job. If you want to get the most out of your marketing dollars, consider these platforms that can help you grow your business.