You might think that the most effective way to get attention in today’s crowded marketplace is to stand out from the crowd. And you’d probably be right. But, standing out from the crowd doesn’t always mean using popular or conventional marketing methods. Sometimes, it means going above and beyond what most people expect. That’s probably what moved Solo Serve’s founder, Josh Carpenter, to create such a unique product. He saw a niche in the market for a product designed specifically for small businesses who want to have a presence online. So he created a new banner type called a ‘solo banner’ that allows businesses to have a presence on social media platforms without hiring a full-time employee.
You might wonder why Carpenter chose to use banners, rather than a standard web banner. Here are a few reasons.
- They’re versatile.
- They’re relatively easy to create.
- They’re relatively easy to customize.
- They work on all devices, even phones.
- They allow for more creativity than a standard web banner.
- They allow for more display options than a standard web banner.
So, if you’re looking for a way to stand out from the crowd without using a standard web banner, check out the Solo Serve collection of banners. You’ll find a variety of styles and sizes to choose from, and even though they’re designed for small businesses, they still work great for larger companies as well.
Features of a Solo Serve Banner
If you’re curious about what makes a Solo Serve banner different than a standard web banner, check out its features. Here are a few things you’ll discover:
- The colors are on the bright side.
- The text size is large.
- It has an accent color used in the banner’s design
- It has a heading which makes it a little different than a standard banner
- There’s a smaller heading above the accent color
- There’s a small heading above the accent color
- The call to action is clear
- The top of the banner is transparent, so you can still see the background color
How Can Banners Increase My Website’s Visibility?
If you’re wondering how banners can increase your website’s visibility, just think about the features described above. The colors are vibrant and the text is large, so it catches the eye when you first arrive at the website. Additionally, the heading of the banner is slightly different than a standard banner, so it draws the eye to the content inside. And finally, the call to action at the top of the banner is very clear – it’s to click on a video, contact form, or a series of links, all of which will bring you back to the site.
These are just some of the advantages of having a banner on your site. However, banners can do more than draw visitors to your site. They can also function as a digital sales tool, increasing conversion, and, in some cases, even sales.
More Conversion with Banners
According to HubSpot Blogs research, websites with banners see a 9% increase in conversion compared to websites without banners. Additionally, 80% of those surveyed reported that their banner increased their conversion by at least 5%.
However, the research also discovered that only 2% of websites with banners have experienced an increase in conversion of 20% or more. So, while banners can increase conversion for most websites, you have to look for those that have the potential to do so in order to reap the benefits.
More Clicks With Banners
If you decide to use banners on your website, you’ll also want to choose a style that drives a lot of clicks. The research noted that the most popular banners are:
- CTA buttons (e.g., ‘Buy Now’ or ‘Learn More’)
- Call-to-action banners (e.g., ‘Buy Now’ or ‘Learn More’)
- Banners that include a combination of both elements
- And finally, the least popular banners are:
- Large image banners (e.g., ‘Read More’)
- Banners that include large images, with little to no text (e.g., ‘Learn More’)
- Banners that consist of just large images (e.g., no heading, no call to action)
- So, if you want to see your banner appear on social media platforms, including Facebook, Twitter, and LinkedIn, choose the second option. And if you want to increase your clicks on your site, try out the first two options.