As a marketer, you’re no stranger to experimenting with different marketing techniques to attract potential customers to your website and to grow your email list.

While it’s great to see results from your efforts, it’s not always great to lose a large amount of money. This is why it’s important to analyse your marketing metrics and to determine what’s working and what isn’t.

The Cost of Doing Business Online

For most businesses, the cost of doing business online is relatively small compared to the cost of doing business in traditional avenues. The rise of platforms like Shopify, which make it easy for businesses of all sizes to set up online stores, have enabled more individuals to become online entrepreneurs.

With more individuals able to operate online, the demand for digital marketing and SEO services has increased. To meet this demand, a number of digital marketing and SEO agencies have sprung up to provide practical and affordable solutions to businesses seeking to grow their online presence. These agencies offer everything from SEO and web content to email marketing and social media campaigns.

Why Invest In Digital Marketing?

It’s no secret that digital marketing is a cost-effective way to grow your business. With very little investment, you can get an online marketing campaign going and start to see results almost immediately. Plus, you can integrate various platforms and tactics, using tools such as Google Analytics, which can track the results of your campaign across multiple platforms.

As a business owner, it’s important to consider all the pros and the cons of doing business online. On the one hand, you have the advantage of operating your business remotely, enabling you to be more accessible to your customers. Online marketing also makes it easier for business owners to operate their companies remotely, enabling them to be more accessible to their customers.

On the other hand, you have the disadvantage of relying solely on online platforms to establish your presence. If your website or online store goes down, then you could lose a lot of business. Despite these challenges, many businesses have successfully launched online stores due to the growth in online entrepreneurship.

Where Do I Start?

If you’re seeking to get started with online marketing, then the first step is to assess your current state of affairs. It’s important to identify the platforms you’re already using, as well as the ones you’d like to use, to find the right fit for your business. Some of the more well-known platforms are:

• Facebook
• Instagram
• Twitter
• YouTube
• Pinterest
• Snapchat
• Foursquare
• LinkedIn
• Google Plus
• Xing
• You Tube (with Google’s Video Manager)
• Hootsuite
• Shopify
• Blogger

Once you’ve identified the platforms you’ll use, you can determine what type of content you’ll produce and use to attract customers to your business.

What Topics Should I Cover?

As a marketer, you’re not necessarily expected to know everything about marketing, so you can’t claim to be an expert in every area. However, you should have a good knowledge of at least one of the following topics:

• Digital Marketing
• Social Media Marketing
• Search Engine Optimisation (SEO)
• Marketing Automation (online or virtual marketing)
• Email Marketing
• Customer Analytics
• Content Delivery Networks (CDNs)
• Analytics

As a general rule, if you’re not familiar with a platform, then don’t expect to master it in a day. Take your time to familiarise yourself with the ins and outs of the platform, as well as the software or tools you’ll use to manage it. In addition to this, ensure you read up on the most current trends and best practices on your chosen platforms. This way, you’ll be able to market your business effectively and to keep up with the ever-changing world of online marketing.