If you’re in the local market for an online marketing company, then you’ve come to the right place. Here we will discuss all of the various services that you should consider when making your decision. We will cover a wide range of topics including SEO, PPC management, social media, content creation and distribution, and so much more!

Search Engine Optimization: The Basics

If you’ve ever shopped online or used Google to find something, then you’ve experienced SEO. SEO stands for Search Engine Optimization, and it’s one of the most important aspects of running an online business because without it, you won’t appear in the search results when someone searches for your product or service. It’s important to note that SEO isn’t just about getting your website to show up on the first page of Google — it’s about getting _qualified_ leads to show up on that page. So, you’ll also need to look into getting click-throughs from the organic search results to prove the power of your SEO strategy.

There are several important elements to building a solid SEO strategy. First, you’ll need to determine the key words or phrases that people are using to find your product or service. This is called a keyword research plan and it’s very different from just picking a bunch of words and using them randomly throughout your content. There are a variety of tools that you can use to find out which words are the most popular and which words aren’t used as much. For example, Google Keyword Planner, which is part of the Google Ads platform.

To show you how important this step is, let’s say that you run an online store for dog apparel and you want to expand your reach to include small animals. In that case, your dog and cat sweaters would be relevant to a broad range of keywords and you wouldn’t want to limit yourself to just “puppies” and “kittens” because someone might be searching for that. You would want to use keywords such as “dog socks”, “dog sweatshirt”, “dog raincoat”, and so on to find your target audience more effectively. When performing SEO for a clothing store, there are mainly three groups of keywords that you need to focus on:

• Product phrases
• Action phrases
• Keyword phrases

The second step in building a strong SEO strategy is to implement the keywords that you’ve found into the copy on your website. You’ll want to make sure that these keywords are used in a natural and organic way throughout your website’s content so that they don’t seem like advertising or paid placements.

The last step in SEO is to analyze the performance of your website after implementing the changes. You’ll need to look into things such as bounce rate, time on site, and the like to determine the effectiveness of your strategy. While there is no perfect metric for measuring SEO success, you can use the metrics that Google provides to gauge your progress.

Pay-Per-Click Advertising: The Basics

If you’ve ever shopped online or used Google to find something, then you’ve experienced PPC, or Pay-Per-Click advertising. PPC stands for Pay-Per-Click Advertising, and it’s another form of online marketing that many businesses use. Just like SEO, PPC isn’t one size fits all and it depends on your budget and the type of product or service that you sell, but generally, PPC is used in two ways:

• To gain backlinks to your site
• To engage potential customers through advertising

Let’s say that you want to run a bed and breakfast in Wilmington and you decide to adopt a pay-per-click strategy to promote your business. First, you’ll want to research the keywords or phrases that customers are using to find bed and breakfasts in Wilmington. Once you know what those keywords are, you can implement them into your PPC campaign.

The second step in a PPC campaign is to choose a specific group of keywords that you’ll want to target. For example, if you’re targeting buyers in Wilmington, then you might want to implement the following keywords into your PPC campaign:

• bed and breakfast
• inn
• luxury
• vacation
• relaxation

The last step in a PPC campaign is to analyze the performance of your campaign. You’ll want to look into things such as the cost per click and conversion rate to determine whether or not this form of advertising was worth it.

Social Media Marketing: The Basics

If you’ve ever shopped online or used Google to find something, then you’ve experienced SEO, or Search Engine Optimization. SEO stands for Search Engine Optimization, and it’s one of the most important aspects of running an online business because without it, you won’t appear in the search results when someone searches for your product or service. It’s important to note that SEO isn’t just about getting your website to show up on the first page of Google — it’s about getting _qualified_ leads to show up on that page. So, you’ll also need to look into getting click-throughs from the organic search results to prove the power of your SEO strategy.

There are several important elements to building a solid SEO strategy. First, you’ll need to determine the key words or phrases that people are using to find your product or service. This is called a keyword research plan and it’s very different from just picking a bunch of words and using them randomly throughout your content. There are a variety of tools that you can use to find out which words are the most popular and which words aren’t used as much. For example, Google Keyword Planner, which is part of the Google Ads platform.

To show you how important this step is, let’s say that you run an online store for dog apparel and you want to expand your reach to include small animals. In that case, your dog and cat sweaters would be relevant to a broad range of keywords and you wouldn’t want to limit yourself to just “puppies” and “kittens” because someone might be searching for that. You would want to use keywords such as “dog socks”, “dog sweatshirt”, “dog raincoat”, and so on to find your target audience more effectively. When performing SEO for a clothing store, there are mainly three groups of keywords that you need to focus on:

• Product phrases
• Action phrases
• Keyword phrases

The second step in building a strong SEO strategy is to implement the keywords that you’ve found into the copy on your website. You’ll want to make sure that these keywords are used in a natural and organic way throughout your website’s content so that they don’t seem like advertising or paid placements.

The last step in a SEO campaign is to analyze the performance of your website after implementing the changes. You’ll need to look into things such as bounce rate, time on site, and the like to determine the effectiveness of your strategy. While there is no perfect metric for measuring SEO success, you can use the metrics that Google provides to gauge your progress.

These are the most important aspects of an online marketing strategy, but there are a lot more that you should consider before hitting the road to success. Don’t forget to learn from the best!