A lot of small businesses around the world are realizing the power of online marketing to grow their businesses. It’s not surprising considering that 96% of businesses use digital marketing in some form to promote their products and services. That’s a combined total of around 4.8 billion digital marketing transactions valued at more than US$16.83 trillion annually.
For smaller businesses in particular, the challenge of getting effective online marketing strategies to reach potential customers and customers is real. They may not have the budget for paid advertisements, sophisticated SEO techniques, or massive online communities that can get the attention of potential customers. But what they do have is a product that suits a particular need or a niche that they can target. That’s what makes it possible for small businesses to exist and thrive in today’s world.
Fortunately, there are businesses that provide the tools to make it easier for small businesses to get the most out of their digital marketing endeavors. One of those companies is Kenshoo. We’ll discuss how they can help you gain more leads, increase revenue, and become more efficient in your marketing efforts.
Small Businesses In Need Of Marketing Help
With over 10 years of experience in the digital marketing space, Kenshoo has helped businesses from all around the world get the most out of their digital marketing investments. According to the company, over 96% of its customers are small businesses that either lack the resources or expertise to effectively plan and implement a digital marketing strategy. The fact that so many businesses use Kenshoo is evidence of this.
Kenshoo suggests that small businesses in need of marketing help should consider whether online marketing is right for their business or if they should concentrate on other types of marketing, such as social media marketing or paid advertisements.
How To Effectively Grow Your Business Using Digital Marketing
You don’t have to be a large business to benefit from digital marketing. In fact, according to the experts at Kenshoo, every single business, no matter how small, can and should be using digital marketing to some extent.
Even the smallest business can take advantage of social media platforms like Facebook and Instagram to connect with and listen to their customers. A business can also run ads on Google to gain more qualified leads and decrease cost per acquisition (CPA).
However, while these are all effective and well-known channels for marketing, the truth is that you can’t rely on them to grow your business. You need to have a plan for each one and use the right metrics to determine the effectiveness of your campaigns. When running paid advertisements, for example, you need to measure the return on investment (ROI) and how successful your ad campaigns were in driving traffic to your website or social media channels.
Use Online Marketing To Generate More Leads
One of the major challenges for any business is acquiring leads. Even the most successful businesses in the world struggle with this issue. The good news is that you don’t have to look far to find a business that can help you generate more leads for your organization.
If you’re looking for a proven way to generate more leads, try a lead generation webinar from a reputable company. During these events, business professionals come together to provide cutting-edge strategies for increasing sales and building a better relationship with existing customers. Participants learn a range of marketing methods, including content marketing, SEO, and email marketing.
This type of webinar provides you with an opportunity to identify tactics that will help you generate more leads, increase conversion rates, and lower the cost per acquisition (CPA). At the end of the day, this is what every business strives for – more leads, more customers, and higher margins.
The Importance Of Tracking Your Marketing Efforts
Tracking your digital marketing efforts is extremely important. Without accurate analytics, you’ll be struggling to determine which methods worked and which ones didn’t. You’ll also need to keep tweaking your efforts until you find the ones that produce the best results.
Luckily, Google Analytics provides a range of features that allow you to track the performance of your website and social media outlets. With these tools, you can see all the traffic that came from different locations, countries, and devices. You can then segment this traffic, according to the behavior of those that came before them. This way, you can retarget those that may have missed your offer or looked at a different product but are now interested in your industry.
For example, if you notice that a number of your site visitors are people from Germany, you can start an email campaign to retarget them. You can also see exactly how many people opened and clicked on your latest email campaign. With this kind of information, you’ll have a clear idea of how effective your email campaigns were in generating leads and growing your business.
If you don’t already use Google Analytics, you can install the free Google Analytics Premium code on your website. This will allow you to track all the traffic that comes from different locations and devices. You can also use Google Search Console to see how well your content is performing in the eyes of Google.
Get All The Insights On One Place
With so much information floating around on the internet, it’s easy for a business to get distracted and scattered. Trying to keep track of everything can be extremely challenging. That’s why a lot of brands and businesses choose to use digital marketing dashboards to consolidate all the different metrics associated with their campaigns. These tools provide businesses with a single place to see all their essential data in one place.
Monitoring and measuring the effectiveness of your digital marketing efforts shouldn’t be difficult. With a dashboard, you can easily access a range of key performance indicators (KPIs) that can help you determine the effectiveness of your strategies.
There are several digital marketing dashboards that you can use, but you need to keep in mind that not all of them are created equal. It’s important to find one that suits your needs and has all the features you require. Fortunately, with the right tools and the willingness to learn, you can have an effective marketing strategy in no time at all.