When it comes to marketing and advertising, a lot of brands are turning to the Internet to promote their products. With the right tools and strategies, your small business can run effective digital marketing campaigns from anywhere in the world. But to achieve this, you need to know which tools and strategies to use.

Whether you’re a digital marketer or a marketer who also does digital marketing, here are 10 online marketing services you should know about.

1. Audience Analysis Tools

With these tools, you can find out exactly who your target audiences are, what they want, and how you can serve them with content. You can use this information to determine the success of your marketing campaigns.

Some of the most popular tools in this category include Google Analytics and Optimizely. These tools make it easy to track various metrics around your website and social media channels, such as the number of visitors, the types of devices they’re using, and how long they’re staying on your site. This information can help you determine what’s working and what needs to be changed.

You can also use these tools to determine the effectiveness of your digital marketing campaigns. For example, you can set up Google Analytics to track the traffic and see how many people are landing on your blog post, versus your website’s home page. This can help you determine whether or not you should write another blog post, or whether or not you should try a different tactic.

2. Paid Search Marketers

If you’ve been paying attention to marketing news, you know that Google and other search engines are changing how they work. Back in 2015, Google introduced new algorithms to determine the success of a website or app, and marketers started to notice a significant drop in their search engine rankings. In other words, people were finding your website or app accidentally, rather than seeking it out specifically.

To get back on the right track, you need to start using paid search marketers to get relevant and highly targeted traffic to your website. These are professionals who know how to manipulate search engines to get you the results you want.

Some of the most popular paid search marketing tools include Google Ads, Bing Ads, and Yandex Advertising. With these tools, you can either create your own campaigns or use pre-made campaigns that the tool will manage for you. Most of these tools offer both free and paid versions, so you can decide what level of service you need.

3. Video Creation Tools

Thanks to YouTube, Facebook, and other video-sharing sites, anyone can upload a video and spread it across the globe in minutes. As a result, videos have become an essential part of any business’ digital marketing strategy.

These videos can be used to showcase products, explain concepts, or provide tips and tricks. When done well, videos can be very effective tools for marketing and advertising. They can also be used to generate online reviews, which can boost your business’ credibility and help it grow.

Some of the most popular tools in this category include Vidyard, VideoStudio, and Rev.com. With these tools, you can either create your own videos or use pre-made templates to edit videos you find on the web. Most of these tools offer both free and paid versions, so you can decide what level of service you need.

4. Email Marketers

Have you ever heard of a mail chimp? It’s a tool many companies use to manage and analyze their email marketing campaigns. Similarly, HubSpot uses data from their email marketing tools to track the performance of their other marketing channels (like SEO and social media).

When used effectively, email marketing is a cost-effective, widely used tool that can help your business grow.

You can set up automated email programs that will send out newsletters, notify customers about new products, or promote upcoming events. You can also track the open rates (i.e., how many people are actually opening the email) and click-through rates (i.e., how many people are actually clicking on the link in the email) to see how effective your campaigns have been.

These rates can help you determine the next steps of your campaign, like whether or not you should increase your investment, test a new strategy, or cancel the campaign altogether.

There are many other types of marketing and advertising tools available to businesses, but these four areas are a good place to start.